FRE Freeplay

RNS Number:5565N
Freeserve PLC
7 July 2000


Notification of Director's Dealing in Shares

On 4 July 2000 Frank Keeling, an executive director and the Chief Operating
Officer of Freeserve plc, acquired an interest in ordinary shares of the
Company as a result of the following share awards under Freeserve's employee
share option plans


                 Number       Exercise    Exercise/Vesting
                 of shares    Price       Dates

Share options     300,596      323p        28 March 2001 (25%)
                                           28 September 2001 (25%)
                                           28 March 2002 (25%)
                                           28 September 2002 (25%)

To the extent not exercised all options expire on 4 July 2010


Conditional
award under                                2 August 2002 (25%)
a Long Term                                2 August 2003 (25%)
Incentive Plan    154,798       N/A        2 August 2004 (50%)



Mr Keeling has no other interests in shares of the Company, other than a
technical interest (in his capacity as a director) in the 7,061,601 ordinary
shares of Freeserve plc held in an Employee Benefit Trust for the
satisfaction of share awards made to employees of the Freeserve Group.



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