Continente delivers Disney+ promotion in time for Christmas, powered by the Digital Vending Machine® from Bango
18 Dezember 2024 - 10:00AM
Bango (AIM: BGO), the leader in subscription bundling, announces an
exciting agreement with Continente, Portugal's largest high street
retailer, to enhance customer offers through the Digital Vending
Machine® (DVM™). This collaboration allows customers with a Cartão
Continente loyalty card to subscribe to Disney+ and enjoy an
exclusive discount and cash back benefit, boosting loyalty and
engagement.
Continente operates over 350 stores across Portugal, with more
than 4 million families using its popular Cartão Continente loyalty
card. As the country’s leading discount card, Cartão Continente is
accepted at over 2,000 locations and offers rewards from over 20
partner brands.
Through this agreement, Cartão Continente holders can now
subscribe (through the Cartão Continente app) to Disney+ Standard
with Ads until 31 December, for a price of €1.99 per month for
three months, followed by €5.99 per month, with 30% cashback
credited to their loyalty card. Disney+ Standard and Premium
versions are also available for subscription through the Cartão
Continente app, with the same benefit of 30% cashback that can be
spent online or in-store at Continente and on brands associated
with Cartão Continente, covering almost every area of Portuguese
families' lives. This offer, seamlessly integrated through the
Bango DVM™, showcases how retailers can quickly and easily offer
their customers leading subscription services to drive customer
engagement and long-term loyalty.
The Bango DVM™ empowers businesses across industries - such as
telcos, banks, and retailers - to deliver compelling subscription
offers quickly and efficiently. As subscription services become a
cornerstone of everyday life and demand for premium content
continues to grow, agreements like this enable users to enjoy
exceptional value while helping businesses stay at the forefront of
customer engagement.
“Offering Disney+ alongside our existing rewards strengthens our
commitment to delivering the best benefits to our customers. This
initiative is an example of Continente's continuous effort to offer
added value to the daily lives of all families. Furthermore, it is
a differentiating proposition in food retail, which clearly reveals
the strength of our ecosystem with different brands and which
allows us to guarantee relevant services for all.” Filipa Appleton,
Head of Brand & Marketing at Continente
"Creating an ecosystem of exceptional subscription offers is key
to building lasting loyalty. With subscription services now an
essential part of everyday life, the ability to seamlessly deliver
these promotions to customers is a huge opportunity. The Digital
Vending Machine® (DVM™) empowers partners like Continente to
continuously add to and enhance their promotions and adapt to
changing customer needs with ease." Anil Malhotra, CMO at Bango
About ContinenteContinente is the
food retail brand of MC. With over 35 years of history, it was the
first hypermarket chain to establish itself in Portugal and
currently operates more than 350 stores.
The brand's key focus areas include customer orientation, low
prices, a strong promotional dynamic, and the quality and variety
of its products and services.
Find out more at www.continente.pt
About BangoBango enables content providers to
reach more paying customers through global partnerships. Bango
revolutionized the monetization of digital content and services, by
opening-up online payments to mobile phone users worldwide. Today,
the Digital Vending Machine® is driving the rapid growth of the
subscriptions economy, powering choice and control for
subscribers.
The world's largest content providers, including Amazon, Google
and Microsoft, trust Bango technology to reach subscribers
everywhere.
Bango, where people subscribe. For more information, visit
www.bango.com
Media contact: Anil Malhotra, CMO, Bango
anil@bango.comTel: +44 7710 480 377
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