Ahead of a major global election year, populism remains strong
15 Februar 2024 - 8:30AM
Ahead of a major global election year,
populism remains strong
Paris, February 15th, 2024 -
Ipsos, one of the world's leading market research companies,
releases a study across 28 countries highlighting the
strength of populism in these countries. It notably
unveils the following key findings:
- Anti-establishment views are
widespread, reflecting frustrations with inequality, slower growth,
and the inability for governments to deliver. In a significant
election year, 63% of people on average across 28 countries1
believe their country needs “a strong leader to take the country
back from the rich and powerful”.
- Populist sentiment is fuelled by a
general sense among respondents that their country is in decline
(58%) and that society is broken (57%), even in countries with good
GDP growth.
- When jobs are scarce, 59% favour
employers prioritizing hiring “people of this country” over
immigrants.
- Majority (62%) see elites as a
closely connected group with similar views on many important
issues.
- Most want a stronger, more activist
government, even given the anti-establishment fervour: Seventy-five
percent support governments increasing their spending on
healthcare, and 67% support governments increasing funding toward
poverty reduction. Similarly, Ipsos’ Global Trends study finds that
74% fear their government will not provide enough support in the
future.
Ipsos will be polling on elections around the
world and will continue tracking these attitudes. Access the full
report: https://www.ipsos.com/en/populism-remains-strong
1 The “28-country average” reflects the average
result for all the countries and markets where the survey was
conducted. It has not been adjusted to the population size of each
country or market and is not intended to suggest a total result.
All global numbers cited reflect this 28-country average.
Technical note: Ipsos interviewed 20,630 people
online in the following countries between November 22 and December
06, 2023. Quotas were set to ensure representativeness and data
have been weighted to the known population profile of each country.
The sample consists of approximately 1,000 individuals each in
Australia, Brazil, Canada, France, Germany, Great Britain, Italy,
Japan, Spain, and the U.S., and 500 individuals each in Argentina,
Belgium, Chile, Colombia, Hungary, Indonesia, Malaysia, Mexico, the
Netherlands, Peru, Poland, Singapore, South Africa, South Korea,
Sweden, Thailand, and Turkey. The sample in India consists of
approximately 2,200 individuals, of whom approximately 1,800 were
interviewed face-to-face and 400 were interviewed online.
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- Press release - Ipsos Populism Survey
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