Advantex Marketing International Inc. ("Advantex" or the "Company") (CNSX:ADX),
a leading specialist in merchant funding and loyalty marketing programs, today
announced its results for the three and nine months ended March 31, 2012. 


"The January to March quarter is normally the low point in Advantex's business
cycle and it reflects a slow-down in consumer spending, at merchants
participating in the Company's programs, after the October - December high
season. The Company has weathered this quarter much better compared with
corresponding period previous year," said Kelly Ambrose, Advantex President and
Chief Executive Officer.


"Typically from April through December consumer spending progressively
increases. Furthermore, during this period merchants explore avenues to improve
their business and this is an opportunity for the Company to sell its working
capital and / or loyalty marketing programs thereby increasing merchant
participation. We are confident in our ability to continue to grow merchant base
and ensure growth in future revenues and profitability," said Mr. Ambrose. 




Financial Highlights (ii):                                                 
                                                                           
---------------------------------------------------------------------------
                                            Three months ended March 31    
---------------------------------------------------------------------------
                                               2012        2011     Change 
---------------------------------------------------------------------------
Average # of participating merchants          1,184         763       55.2%
---------------------------------------------------------------------------
Revenues                                 $3,494,000  $2,876,000  $ 618,000 
---------------------------------------------------------------------------
Gross Profit                             $2,548,000  $1,887,000  $ 661,000 
---------------------------------------------------------------------------
Earnings from operations before                                            
 Amortization and Interest (EBITDA (i))  $  387,000  $  135,000  $ 252,000 
---------------------------------------------------------------------------
Cash Interest                            $  486,000  $  377,000  $(109,000)
---------------------------------------------------------------------------
Earnings after Cash Interest (i)         $  (99,000) $ (242,000) $ 143,000 
---------------------------------------------------------------------------
Amortization                             $  119,000  $   79,000  $ (40,000)
---------------------------------------------------------------------------
Non cash interest - Accretion            $  136,000  $  136,000  $       - 
---------------------------------------------------------------------------
Discontinued operations                  $        -  $   10,000  $ (10,000)
---------------------------------------------------------------------------
Net Profit / (Loss)                      $ (354,000) $ (446,000) $  92,000 
---------------------------------------------------------------------------

Financial Highlights (ii):                                                  
                                                        (CAD)               
----------------------------------------------------------------------------
                                             Nine months ended March 31     
----------------------------------------------------------------------------
                                                2012       2011      Change 
----------------------------------------------------------------------------
Average # of participating merchants           1,090        754        44.6%
----------------------------------------------------------------------------
Revenues                                 $11,563,000 $9,856,000  $1,707,000 
----------------------------------------------------------------------------
Gross Profit                             $ 8,405,000 $6,811,000  $1,594,000 
----------------------------------------------------------------------------
Earnings from operations before                                             
 Amortization and Interest (EBITDA (i))  $ 2,364,000 $1,769,000  $  595,000 
----------------------------------------------------------------------------
Cash Interest                            $ 1,495,000 $1,162,000  $ (333,000)
----------------------------------------------------------------------------
Earnings after Cash Interest (i)         $   869,000 $  607,000  $  262,000 
----------------------------------------------------------------------------
Amortization                             $   313,000 $  350,000  $   37,000 
----------------------------------------------------------------------------
Non cash interest - Accretion            $   402,000 $  478,000  $   76,000 
----------------------------------------------------------------------------
Discontinued operations                  $         - $  (19,000) $   19,000 
----------------------------------------------------------------------------
Net Profit / (Loss)                      $   154,000 $ (240,000) $  394,000 
----------------------------------------------------------------------------



(i) EBITDA, and Earnings after cash interest, are non-GAAP financial measures
which do not have any standardized meaning prescribed by the issuer's GAAP and
are therefore unlikely to be comparable to similar measures presented by other
issuers. For the Company, the most directly comparable measure to EBITDA is
Earnings from operations before amortization and interest, and in case of
Earnings after cash interest is Earnings from operations before amortization and
interest less Stated interest expense and is presented to illustrate the
Company's assessment of cash generated from its operating activities after
reflecting stock based compensation expense but prior to changes in working
capital items.


(ii) Some numbers in the presentation under Financial Highlights may not add due
to rounding.


The increase in the Company's revenues and profitability is primarily a
reflection of increase in the number of merchants participating in its programs.


The higher dollar cash interest cost is mainly a reflection of an increase in
the utilization of the line of credit facility (Loan payable on the balance
sheet) which the Company utilizes to expand its Advance Purchase Marketing (APM)
program business. The APM program is the Company's premier product and source of
revenue. 


About Advantex Marketing International Inc.

Advantex is a specialist in the marketing services industry. Advantex partners
with Canadian Imperial Bank of Commerce (CIBC), and Aeroplan Canada Inc.
(Aeroplan). On a combined basis, Advantex has contractual marketing access to
more than five million Canadian consumers with above-average personal and
household income. The Company's merchant partner base currently consists of over
1,200 merchants operating restaurants, golf courses, independent inns, resorts
and selected hotels, spas, retailers of men's and ladies fashion, footwear and
accessories, retailers of sporting goods, florists and garden centres, book and
newspaper stores, health and beauty centres, and gift stores, many of which are
leaders in their respective categories. Advantex is traded on the Canadian
National Stock Exchange under the symbol "ADX". For additional information on
Advantex, please visit www.advantex.com. 


Forward-Looking Information

This Press Release contains certain "forward-looking information". All
information, other than information comprised of historical fact, that addresses
activities, events or developments that the Company believes, expects or
anticipates will or may occur in the future constitutes forward-looking
information. Forward-looking information is typically identified by words such
as: anticipate, believe, expect, goal, intend, plan, will, may, should, could
and other similar expressions. Such forward-looking information relates to,
without limitation, information regarding: the Company's belief that the April
through December period provides an opportunity to increase merchant
participation; the Company's belief in its ability to continue to grow its
merchant base and ensure growth in future revenues and profitability; and other
information regarding financial and business prospects and financial outlook is
forward-looking information. 


Forward-looking information reflects the current expectations or beliefs of the
Company based on information currently available to the Company, including
certain assumptions and expectations of Management. With respect to the
forward-looking information contained in this Press Release, the Company has
made assumptions regarding, continued affinity partner participation; continued
support from providers of loan payable and non-convertible debentures; the size
of the market for its programs and its ability to increase merchant
participation; its ability to access future financing to expand its APM program;
future business levels and the cost structure required to operate at those
levels; and future interest rates. 


Forward-looking information is subject to a number of risks, uncertainties and
assumptions that may cause the actual results of the Company to differ
materially from those discussed in the forward-looking information, and even if
such actual results are realized or substantially realized, there can be no
assurance that they will have the expected consequences to, or effects on the
Company. Factors that could cause actual results or events to differ materially
from current expectations include, among other things, those listed under
"General Risks and Uncertainties" and "Economic Dependence" in the Management's
Discussion and Analysis for the three and nine month periods ended March 31,
2012 available on www.sedar.com. 


All forward-looking information speaks only as of the date on which it is made
and, except as may be required by applicable securities laws, the Company
disclaims any intent or obligation to update any forward-looking information,
whether as a result of new information, future events or results or otherwise.
Although the Company believes that the assumptions inherent in the
forward-looking information are reasonable, forward-looking information is not a
guarantee of future performance and accordingly undue reliance should not be put
on such information due to the inherent uncertainty therein.




                                                                            
Advantex Marketing International Inc.                                       
Consolidated Statement of Financial Position                                
As at March 31, 2012 and June 30, 2011- (Unaudited)                         
                                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                            March 31, 2012   June 30, 2011  
----------------------------------------------------------------------------
----------------------------------------------------------------------------
Assets                                                                      
----------------------------------------------------------------------------
Current assets                                                              
----------------------------------------------------------------------------
Cash and cash equivalents                          539,879           5,000  
----------------------------------------------------------------------------
Accounts receivable                                835,094         842,249  
----------------------------------------------------------------------------
Transaction credits                             13,939,071      12,408,060  
----------------------------------------------------------------------------
Inventory (note 4)                                 218,000          66,451  
----------------------------------------------------------------------------
Prepaid expenses and sundry assets                 243,798         248,541  
----------------------------------------------------------------------------
                                           $    15,775,842  $   13,570,301  
----------------------------------------------------------------------------
Non-current assets                                                          
----------------------------------------------------------------------------
Other asset (note 5)                               100,000         100,000  
----------------------------------------------------------------------------
Property, plant and equipment, and                                          
 intangibles                                       618,079         761,177  
----------------------------------------------------------------------------
                                                   718,079         861,177  
----------------------------------------------------------------------------
Total assets                               $    16,493,921  $   14,431,478  
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Liabilities                                                                 
----------------------------------------------------------------------------
Current liabilities                                                         
----------------------------------------------------------------------------
Bank Indebtedness                                        -          83,262  
----------------------------------------------------------------------------
Loan payable (note 6)                            6,455,218       4,917,446  
----------------------------------------------------------------------------
Accounts payable and accrued liabilities         3,449,652       3,319,363  
----------------------------------------------------------------------------
Liabilities of discontinued operations                                      
 (note 12)                                         324,647         432,440  
----------------------------------------------------------------------------
                                           $    10,229,517  $    8,752,511  
----------------------------------------------------------------------------
Non-current liabilities                                                     
----------------------------------------------------------------------------
14% Non-convertible debentures payable                                      
 (note 7)                                        1,762,745       1,747,497  
----------------------------------------------------------------------------
12% Non-convertible debentures payable                                      
 (note 8)                                        5,649,815       5,300,492  
----------------------------------------------------------------------------
                                           $     7,412,560  $    7,047,989  
----------------------------------------------------------------------------
Total Liabilities                          $    17,642,077  $   15,800,500  
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Shareholders' equity                                                        
----------------------------------------------------------------------------
Share capital (note 9)                          24,110,096      24,110,096  
----------------------------------------------------------------------------
Contributed surplus (note 10)                      793,198         726,795  
----------------------------------------------------------------------------
Equity portion of debentures (note 8)            2,114,341       2,114,341  
----------------------------------------------------------------------------
Warrants (note 7/8)                              1,196,013       1,196,013  
----------------------------------------------------------------------------
Deficit                                        (29,361,804)    (29,516,267) 
----------------------------------------------------------------------------
Total equity                               $    (1,148,156) $   (1,369,022) 
----------------------------------------------------------------------------
Total liabilities and equity               $    16,493,921  $   14,431,478  



Commitments (note 13)

Approved by the Board:



Director:  "William Polley"  Director:  "Kelly Ambrose"                     
           ------------------           ------------------                  
           William Polley               Kelly E. Ambrose                    
                                                                            
                                                                            
                                                                            
Advantex Marketing International Inc.                                       
Consolidated Statement of Profit/ (Loss)                                    
For the three and nine months ended March 31, 2012 and 2011 - (Unaudited)   
                                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                 For the Three months   For the nine months 
                                                ended                 ended 
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                             March 31              March 31 
                                                                            
----------------------------------------------------------------------------
                                      2012       2011        2012      2011 
----------------------------------------------------------------------------
                                         $          $           $         $ 
----------------------------------------------------------------------------
Revenues                         3,493,635  2,875,626  11,563,064 9,855,889 
----------------------------------------------------------------------------
Direct expenses                    945,919    988,195   3,158,395 3,044,483 
----------------------------------------------------------------------------
Gross profit                     2,547,716  1,887,431   8,404,669 6,811,406 
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Operating Expenses                                                          
----------------------------------------------------------------------------
Selling and marketing            1,015,805    731,756   2,717,218 2,045,588 
----------------------------------------------------------------------------
General and administrative       1,145,110  1,020,361   3,323,748 2,996,613 
----------------------------------------------------------------------------
Earnings from operations before                                             
 amortization and interest from                                             
 continuing operations             386,801    135,314   2,363,703 1,769,205 
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Depreciation of property, plant                                             
 and equipment, and intangibles    118,706     78,672     313,109   350,436 
----------------------------------------------------------------------------
Interest expense:                                                           
----------------------------------------------------------------------------
  Stated interest expense - loan                                            
   payable, debentures             485,748    377,083   1,494,472 1,161,955 
----------------------------------------------------------------------------
  Non-cash interest expense on                                              
   loan payable, and debentures    135,997    136,073     401,659   477,781 
----------------------------------------------------------------------------
Net income / (Loss) from                                                    
 continuing operations            (353,650)  (456,514)    154,463  (220,967)
----------------------------------------------------------------------------
Net income / (Loss) from                                                    
 discontinued operations                 -     10,069           -   (18,886)
----------------------------------------------------------------------------
Net income / (loss) and                                                     
 Comprehensive income / (loss)    (353,650)  (446,445)    154,463  (239,853)
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Earnings per share:                                                         
----------------------------------------------------------------------------
Basic and Diluted                     0.00       0.00        0.00      0.00 
----------------------------------------------------------------------------
                                                                            
                                                                            
Advantex Marketing International Inc.                                       
Consolidated Statements of Changes in Equity                                
(Unaudited)                                                                 
                                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                  Class A                             Equity
                               preference      Common Contributed portion of
                                   shares      shares     surplus debentures
                                                                            
                                        $           $           $          $
                                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
Balance - July 1, 2010              3,815  24,106,281     645,879  2,114,341
----------------------------------------------------------------------------
Net (loss) for the period                                                   
----------------------------------------------------------------------------
Other comprehensive income                                                  
 (net of tax):                                                              
----------------------------------------------------------------------------
Net (loss) and Comprehensive                                                
 (loss) for the period                                                      
----------------------------------------------------------------------------
Employee share options:                                                     
----------------------------------------------------------------------------
 Value of services recognized                              88,880           
----------------------------------------------------------------------------
Balance - March 31, 2011            3,815  24,106,281     734,759  2,114,341
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Balance - July 1, 2011              3,815  24,106,281     726,795  2,114,341
----------------------------------------------------------------------------
Net income for the period                                                   
----------------------------------------------------------------------------
Other comprehensive income                                                  
 (net of tax):                                                              
----------------------------------------------------------------------------
Net income and Comprehensive                                                
 income for the period                                                      
----------------------------------------------------------------------------
Employee share options:                                                     
----------------------------------------------------------------------------
 Value of services recognized                              66,403           
----------------------------------------------------------------------------
Balance - March 31, 2012            3,815  24,106,281     793,198  2,114,341
                                                                            
                                                                            

Advantex Marketing International Inc.                            
Consolidated Statements of Changes in Equity                     
(Unaudited)                                                      
                                                                 
-----------------------------------------------------------------
-----------------------------------------------------------------
                                Warrants     Deficit       Total 
                                                                 
                                       $           $           $ 
                                                                 
-----------------------------------------------------------------
-----------------------------------------------------------------
Balance - July 1, 2010           374,554 (29,023,988) (1,779,118)
-----------------------------------------------------------------
Net (loss) for the period                   (239,853)   (239,853)
-----------------------------------------------------------------
Other comprehensive income                                       
 (net of tax):                                     -           - 
-----------------------------------------------------------------
Net (loss) and Comprehensive                                     
 (loss) for the period                      (239,853)   (239,853)
-----------------------------------------------------------------
Employee share options:                                          
-----------------------------------------------------------------
 Value of services recognized                             88,880 
-----------------------------------------------------------------
Balance - March 31, 2011         374,554 (29,263,841) (1,930,091)
-----------------------------------------------------------------
                                                                 
-----------------------------------------------------------------
Balance - July 1, 2011         1,196,013 (29,516,267) (1,369,022)
-----------------------------------------------------------------
Net income for the period                    154,463     154,463 
-----------------------------------------------------------------
Other comprehensive income                                       
 (net of tax):                                     -           - 
-----------------------------------------------------------------
Net income and Comprehensive                                     
 income for the period                       154,463     154,463 
-----------------------------------------------------------------
Employee share options:                                          
-----------------------------------------------------------------
 Value of services recognized                             66,403 
-----------------------------------------------------------------
Balance - March 31, 2012       1,196,013 (29,361,804) (1,148,156)
                                                                 
                                                                 
                                                                            
Advantex Marketing International Inc.                                       
Consolidated Statement of Cash Flow                                         
For the nine months ended March 31, 2012 and 2011 - (Unaudited)             
                                                                            
                                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                           2012        2011 
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                             $           $  
----------------------------------------------------------------------------
                                                                            
Cash flow provided by (used in)                                             
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Operating activities                                                        
----------------------------------------------------------------------------
Net income / (loss) for the period - continuing                             
 operations                                             154,463    (220,967)
----------------------------------------------------------------------------
Adjustments for:                                                            
----------------------------------------------------------------------------
  Depreciation of property, plant and equipment, and                        
   intangibles                                          313,109     350,436 
----------------------------------------------------------------------------
  Stock-based compensation                               66,403      88,880 
----------------------------------------------------------------------------
  Accretion charge for debentures                       401,659     477,781 
----------------------------------------------------------------------------
                                                        935,634     696,130 
----------------------------------------------------------------------------
Changes in items of working capital                                         
----------------------------------------------------------------------------
  Accounts receivable                                     7,155    (420,941)
----------------------------------------------------------------------------
  Transaction credits                                (1,531,011) (1,917,406)
----------------------------------------------------------------------------
  Inventory                                            (151,549)    133,024 
----------------------------------------------------------------------------
  Prepaid expenses and sundry assets                      4,743     (40,507)
----------------------------------------------------------------------------
  Accounts payable and accrued liabilities              130,289     484,404 
----------------------------------------------------------------------------
                                                     (1,540,373) (1,761,426)
----------------------------------------------------------------------------
Net cash generated from operating activities           (604,739) (1,065,296)
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Investing activities                                                        
----------------------------------------------------------------------------
Purchase of property, plant and equipment, and                              
 intangibles                                           (170,011)   (218,842)
----------------------------------------------------------------------------
Investment in other asset                                     -    (100,000)
----------------------------------------------------------------------------
Net cash generated from investing activities           (170,011)   (318,842)
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Financing activities                                                        
----------------------------------------------------------------------------
Loan Payable                                          1,537,772     651,125 
----------------------------------------------------------------------------
Debenture renewal - additional transaction costs        (37,088)          - 
----------------------------------------------------------------------------
Net cash generated in financing activities            1,500,684     651,125 
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Movement in cash and cash equivalents during the                            
 period                                                                     
----------------------------------------------------------------------------
    - From continuing operations                        725,934    (733,013)
----------------------------------------------------------------------------
    - From discontinued operations (note 12)           (107,793)    276,384 
----------------------------------------------------------------------------
                                                        618,141    (456,629)
----------------------------------------------------------------------------
Increase (decrease) in cash and cash equivalents        618,141    (456,629)
----------------------------------------------------------------------------
Cash and cash equivalents - Beginning of period         (78,262)    505,941 
----------------------------------------------------------------------------
Cash and cash equivalents - End of period               539,879      49,312

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