AUBURN HILLS, Mich.,
June 24, 2020 /PRNewswire/ --
- Today, Alfa Romeo officially celebrates its 110th birthday,
reopening the doors to its historic museum in Arese
- Visitors will have access to areas of the museum previously
concealed from public view, featuring an additional 150 cars, plus
trophies, artwork and engines
- "Alfa Romeo in Uniform," a new section dedicated to the cars
of the carabinieri – the national police force of Italy – will be unveiled
- The new limited-edition Giulia GTA makes its first public
appearance
- Exclusive video content unveils private areas of the museum,
including "Storage" and "Archive" sections
- Enthusiasts can join the celebration online via this link at
9:30 am EDT
- Festivities at the museum will continue until Sunday, June 28, with extra visiting
hours
To commemorate a milestone that very few automakers can match,
Alfa Romeo today celebrates its 110th anniversary, reopening the
doors to its historic museum in Arese, Italy, while following all current health and
safety guidelines. The brand invites fans from around the world to
see new sections of the museum, enjoy exclusive video content and
join the celebratory festivities online.
Alfa Romeo Museum, the hub of the celebrations
Located in Arese, on the outskirts of Milan, the Alfa Romeo Museum is a true brand
center that houses more than 200 historical vehicles, making it the
natural venue to celebrate the brand's 110th anniversary. As a
special gift to all the "Alfisti" fans around the world, Alfa Romeo
now opens the museum's previously private collection storage areas
to the public, inviting visitors to enjoy an additional 150 cars,
plus trophies, artwork, and engines for road, air and marine
mobility. The collection is divided into 18 themed zones, ranging
from the brand's earliest cars, such as the 20/30 ES, to Formula
racers, with Formula 1 and Formula Indy models among them.
Further highlights of the collection include:
- Concept cars, such as the Caimano and Protéo
- Prototypes, such as the Scrabble and Sprint 6C
- Historic sports model RLs, Vittorio
Jano's 6Cs and more recent racing and road cars
Last but not least, the collection houses notable powertrains,
including the 4C 1500 from the 1930s and the Formula 1 Turbo
415Ts.
A story linked to a nation
As part of the celebrations, the museum unveils the new "Alfa Romeo
in Uniform" section, dedicated to the cars of the carabinieri, the
national police force of Italy, as
a testament to the historic relationship between Alfa Romeo and the
police force, which has long enlisted Alfa Romeo's most significant
models. From the carabinieri's 1900 M
"Matta" that won its category in the 1951 Mille Miglia to the
legendary Giulia, the most iconic of the "Gazzella" models, plus
the 75, the Alfetta Alfa 90 and a rare Giulia Giardinetta, the
museum's new "Alfa in Uniform" section tells the story of the cars,
the trims and the eras that have marked Italian history.
A historical acronym for the future: GTA
The new limited-edition Giulia GTA,
conceived for the brand's 110th anniversary and
confirmed to be sold in Europe,
makes its public debut in Arese. From a technical point of
view and in terms of concept, the new Giulia GTA is inspired by the
Giulia GTA of 1965. Developed by Alfa Romeo's racing arm Autodelta,
the 1965 "Gran Turismo Alleggerita" (GTA) was based on the Giulia
Sprint GT that racked up sporting successes worldwide.
The new Giulia GTA is based on the Giulia Quadrifoglio and is
fitted with a more powerful version of the 2.9 V-6 bi-turbo engine
with 540 hp. With its extensive use of ultra-light materials, it
benefits from a weight reduction of 220 lbs (100 kg), achieving a
best-in-class weight/power ratio of 6.2 lbs/hp (2.82 kg/hp).
Additionally, specific technical solutions have been developed for
other aspects, namely aerodynamics, alignment and handling.
"A Tour of 110 Years"
The brand is offering a virtual tour of the museum through a series
of videos produced to commemorate this remarkable event. Titled "A
Tour of 110 Years," the video series includes:
- An introduction, offering a panoramic view of the museum
- The "Timeline" concept, describing the brand's industrial
continuity
- The "Beauty" area, combining style, design and lifestyle
- The "Speed" section, a summation of technology, competitive
spirit and driving pleasure
- An exclusive view of the "Storage" area, featuring a collection
of vehicles and artifacts previously unseen by the public
- An overview of the "Archive," showcasing photographs, videos,
technical drawings, sketches and production records
Passionate participation
Alfa Romeo is inviting all fans, from die-hard "Alfisti" fans to
casual enthusiasts, to join the festivities at the museum via the
brand's official social media channels at this link. For people
able to visit the museum in Arese in person, Alfa Romeo has
organized the direct involvement of clubs, visitors and
enthusiasts, inviting fans to participate in several activities,
including parades on the museum's internal track. All activities
will be conducted following current sanitization and safety
guidelines.
Farina and Fangio to Räikkönen and Giovinazzi
Alfa Romeo was the manufacturer that won the very first Grand Prix
race and the inaugural edition of the Formula 1 Championship in
1950, with Nino Farina on board an
Alfa Romeo Gran Premio Tipo 158 "Alfetta." That triumph was
repeated in 1951 by Juan Manuel
Fangio in the Alfetta 159. This goal to obtain the ultimate
motor racing prize continues, so it's only fitting that today
features special greetings from Alfa Romeo Racing ORLEN F1 drivers
– world champion Kimi Räikkönen and rising Italian talent
Antonio Giovinazzi.
Three exceptional travel companions join Alfa Romeo
Swiss luxury watch company Eberhard & Co. is strengthening its
bond with Alfa Romeo by creating a new limited-edition chronograph
to pay tribute to the 110th anniversary. A unique timepiece, the
chronograph is designed to encompass all the technical and
stylistic content long seen in Eberhard & Co. products, with
the same sporty and glamorous appeal as Alfa Romeo's
models.
Italian bicycle manufacturer Compagnia Ducale's contribution is
the Alfa Romeo 110th Anniversary e-MTB, an electric mountain
bike that combines strength and sportiness with the comfort of
assisted pedaling. Its athletic feel is reflected in the tech specs
– a powerful yet quiet 500-watt battery, fully integrated into the
frame – and in the striking livery created jointly with the Alfa
Romeo Centro Stile, the brand's in-house design and construction
office.
AUDES Group is the official licensee for Alfa Romeo apparel, a
partnership that begins with a collection to celebrate the brand's
110th birthday. AUDES Group – the official clothing licensee –
designs, produces and distributes its Alfa Romeo-branded collection
worldwide.
Alfa Romeo
Since its foundation in Milan,
Italy, in 1910, Alfa Romeo has designed and crafted some of
the most stylish and exclusive cars in automotive history. That
tradition lives on today as Alfa Romeo continues to take a unique
and innovative approach to designing automobiles. The Alfa Romeo
Stelvio sets a new benchmark in performance, style and technology
in an SUV. The award-winning Alfa Romeo Giulia delivers
race-inspired performance, advanced technologies and an
exhilarating driving experience to the premium midsize sedan
segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio
feature Alfa Romeo's most powerful production engine ever with
best-in-class 0-60 mph times of 3.8 and 3.6 seconds, respectively.
Rounding out Alfa Romeo's world-class lineup is the handcrafted
Alfa Romeo 4C Spider. Alfa Romeo is part of the portfolio of
brands offered by global automaker Fiat Chrysler Automobiles. For
more information regarding FCA (NYSE: FCAU/ MTA: FCA), please
visit www.fcagroup.com.
Follow Alfa Romeo brand news and video on:
Website: www.alfaromeousa.com and www.alfaromeo.com
Newsroom: FCA US Media Website
Facebook: Alfa Romeo USA
Instagram: @alfaromeousa
Twitter: @alfaromeousa
View original content to download
multimedia:http://www.prnewswire.com/news-releases/a-historic-celebration-110-years-of-alfa-romeo-301082510.html
SOURCE FCA