JCPenney Gives Back to Teachers and Brings Style to the Classroom this Back-to-School Season
29 Juli 2019 - 5:17PM
As the ultimate back-to-school shopping destination for stylish
looks at an amazing value, JCPenney is giving deserving teachers
shopping sprees and winning wardrobes this August to stock up on
their own back-to-school fashions. The Company is also helping kids
and teens leave summer behind and kick off the new school year with
the season’s most popular trends that are sure to bring the “likes”
on Instagram® and in real life. In addition, JCPenney is helping
parents stretch their back-to-school budgets even further with $10
haircuts for students in grades K-6th, now through Sept. 15 at the
JCPenney Salon and Salon by InStyle®.
“A new school year is the perfect opportunity to
refresh your style and settle into a new routine. JCPenney went
straight to the source and talked to teens directly to hear what
trends are important to them and what kind of fashion they expect.
We applied these key learnings directly to the merchandise you see
on our floor today in an age-appropriate and budget-friendly way,”
said Michelle Wlazlo, executive vice president, chief merchant for
JCPenney. “This is my first back-to-school season with JCPenney,
and we are just getting started refining our private brands and
showcasing our national brands in a way that appeals to teens,
parents and teachers.”
Giving back to deserving
teachersTeachers are the heartbeat of every school, and
this back-to-school season, JCPenney is celebrating these selfless
individuals who invest their time, energy and resources into
today’s youth. This August, the retailer is surprising more than
200 teachers at select schools in underserved communities with $200
shopping sprees to refresh their wardrobes, along with makeovers
from Sephora® inside JCPenney and The Salon by InStyle.
Professional athletes with ties to each community will co-host the
shopping sprees, adding an additional element of excitement for
these deserving teachers. Additionally, JCPenney will donate $1,000
of socks and underwear to each of the selected schools to benefit
kids in need throughout the year.
Back to school, back to youThe
retailer’s marketing tagline, “Back to You,” encourages students,
and teachers, to get back into a routine and kickstart a new year
of academics, as well as easy-to-wear style. Launching in a
national TV spot on July 30, the campaign will be brought to life
throughout the Company’s email, social and digital marketing
channels. Audiences should look closely as several real-life
teachers will be featured in these marketing campaigns, calling out
their local schools and cities. JCPenney social media channels will
also partner with teachers to showcase back-to-school trends
through unique and engaging content.
Best-in-class trendsTrends for
this school year are all about feeling confident and comfortable.
For girls, this includes miniskirts in different fabrics,
activewear and high-waisted jeans. Boys want clothing that can keep
up with them from the classroom to the basketball court, including
activewear, flex jeans and graphic tees. JCPenney is known for
delivering trend-right fashion that teens and kids want, at quality
and prices that parents love. Check out some examples below.
- Not-routine jeans:
High-waisted jeans are not just for moms anymore. JCPenney has the
latest denim trends for teen girls including high-waist, skinny,
stretch and destructed from top brands Arizona Jean Co.® and
Levi’s®. For teen guys, Arizona’s newest jean, Advance Flex 360
gives him improved flexibility and comfort to last the entire
school day. The season’s hottest jean trends, including high
performance, tapered, skinny and stretch, can be found in multiple
washes for both kids and teens, offering unlimited style.
- Miniskirt
must-haves: Flowy floral, corduroy, plaid, acid wash and
button-up denim are just a few of the miniskirts teen girls will
find at JCPenney. With an array of fabrics, colors and styles,
Arizona miniskirts will help teens make the grade in class and
style.
- Activewear for
all: From gym class to math class, JCPenney has a huge
assortment of active shirts, shorts and pants to beat the
playground competition. Key brands, including Xersion®, Levi’s,
Champion®, adidas® and Nike®, offer students a variety of styles
designed to look good and perform, whether students are sitting at
their desks or running through recess.
- Logo living:
National brand logos matter to kids, and JCPenney has an incredible
selection of logo apparel and shoes including Nike, adidas,
Champion, Puma®, Reebok®, Converse® and Vans®.
- School uniforms:
JCPenney is a year-round headquarters for school uniforms, offering
polos, pants, shorts, skirts, sweaters and more from IZOD® and
Arizona in stores. A vast selection of special size uniforms can be
found in stores, with an expanded selection at jcp.com from IZOD,
Arizona and French Toast®. For students who need their uniforms to
do more, JCPenney features IZOD adaptive uniforms online with
special features and benefits for sensory-sensitive kids, including
softer fabric, flat seams and no tags, ensuring optimal
functionality and comfort.
- College ready:
JCPenney has just what college-bound students need to make their
new living space feel like home. Whether moving into a dorm or an
apartment, students check off everything on their packing list
including extra-long bedding, colorful décor, small appliances,
bath towels, dishes and portable speakers.
- Complete the look: Now through Sept. 15,
JCPenney is offering $10 kids haircuts for students in grades
K-6th, at the JCPenney Salon and Salon by InStyle. And to bring the
classroom into focus, students under 16 can purchase one pair of
eyeglasses for $39.99, or two for $69.99 at JCPenney Optical, now
through Sept. 29.
For store b-roll, please
visit:https://www.jcpnewsroom.com/videos-broll.htmlFor high-res
trend images, please visit the Back-to-School 2019
look
book:https://www.jcpnewsroom.com/lookbooks-bts2019-combined.php
To download the press release and images, please
visit:https://www.jcpnewsroom.com/news-releases/2019/0729_back_to_school.html
JCPenney Media Relations:(972)
431-3400 or jcpnews@jcp.com; follow us at @jcpnews
About JCPenney:J. C. Penney
Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and
home retailers, combines an expansive footprint of approximately
850 stores across the United States and Puerto Rico with a powerful
e-commerce site, jcp.com, to deliver style and value for all
hard-working American families. At every touchpoint, customers will
discover stylish merchandise at incredible value from an extensive
portfolio of private, exclusive and national brands. Reinforcing
this shopping experience is the customer service and warrior spirit
of approximately 95,000 associates across the globe, all driving
toward the Company's mission to help customers find what they love
for less time, money and effort. For additional information, please
visit jcp.com.
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