NEW YORK, June 26, 2017 /PRNewswire/ -- Getty Images,
a global leader in visual communication, in partnership with
Brazilian agency AlmapBBDO, has been awarded multiple honours by
the Cannes Lions jury. The "Non Silent Film" campaign, which seeks
to show the depth of Getty Images' extensive audio collection,
gives voice to one of the greatest silent film classics "Nosferatu"
(1922) with sound composed of thousands of Getty Images' audio
files.
Digital Craft – Gold Lion
Digital Craft – Bronze Lion
Outdoor – Bronze Lion
Promo & Activation – Silver Lion
Cyber – Silver Lion
During the 90-minute remake of the feature, characters emerge on
scene with a voice from a fictional language, created by reversing
speech files, composing a bleak language for Nosferatu and his
victims. The production was performed by Punch Audio, including
extensive research and collaboration from the teams of AlmapBBDO
and Getty Images.
The site also includes a sound timeline of the production, and
access to each file used in the film. In addition, inspired
reproductions of the film's original posters were recreated by
AlmapBBDO, focusing on Nosferatu in its sonorized version.
"Winning several awards is testament to the leading creative
work that AlmapBBDO and Getty Images are delivering. It is
precisely this sort of creativity that helps us to stay top of mind
with creatives," says Getty Images' Chief Marketing Officer,
Gene Foca. "Our Premium Access
subscription programs offer our creative partners the widest
selection of content across imagery, video and audio. I can think
of few ways to better showcase the wide-ranging capabilities of
Getty Images than transforming this classic into a 'new' classic,
with the help of Getty Images audio."
Marcelo Nogueira, AlmapBBDO's
Creative Director added, "We continue to enjoy our long-standing
partnership with Getty Images. By utilizing their premium content
as the raw material for our work we continue to create innovative,
award-winning campaigns. We plan to keep creating for a long, time
yet with the help of the depth and breadth of the Getty Images
archive."
Over the past eight years, Getty Images and AlmapBBDO have
partnered to create award winning campaigns, such as "From Love to
Bingo", "85 Seconds" and, last year's "Millions of Images. Endless
Possibilities" that scooped multiple awards at the 2016 Cannes
Lions Festival of Creativity.
Watch the trailer here and the full movie at
www.nonsilentfilm.com. Full list of credits available here.
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visit:http://www.prnewswire.com/news-releases/getty-images-and-almapbbdo-breathe-new-life-and-sound-into-nosferatu-300479609.html
SOURCE press.gettyimages.com