HUMMER Taps Regis Philbin for New Television Commercial
12 Dezember 2003 - 10:56PM
PR Newswire (US)
HUMMER Taps Regis Philbin for New Television Commercial New Ads to
Break during Dec. 14 NFL games DETROIT, Dec. 12 /PRNewswire/ -- In
two new television ads, HUMMER will show audiences different sides
of the brand. "Each of these ads reflect a different facet of the
brand's unique personality," said Liz Vanzura, director of HUMMER
advertising and sales promotion. "One plays to the luxury side of
the brand, the other plays to the escapism side of the brand." One
of the new commercials will begin airing on Sunday, Dec. 14, during
NFL broadcasts. Titled "Yacht," it features entertainment
personality Regis Philbin and Victoria Secret model Alessandra
Ambrosio in a scenario that gives a whole new meaning to "off
roading." In the second spot, titled "Illumination Night," HUMMER
owners take their families out to a unique location to enjoy
themselves and each other. "It is about enthusiasts coming together
while showcasing what their HUMMERs can do and where they can take
you," said Vanzura. Boston-based Modernista! is the advertising
agency that created the commercials. "Trucks, supermodels, yachts
and Regis -- What's not to like?" said Gary Koepke, co-founder of
Modernista! "Both ads are very aspirational spots." "Yacht" is a
30-second commercial. "Illumination Night" exists as both 30-second
and 60-second versions. HUMMER The HUMMER product line-up consists
of two models, the H1, based on the military HUMVEE, and the H2.
The H1 has two distinct body styles -- the H1 Wagon and the H1
Soft-Top. The H2 SUV went on sale in July 2002, and the new H2 SUT
will be available in showrooms in summer 2004. REGIS PHILBIN As the
face to which millions of Americans wake up every morning, Regis
Philbin has become a cultural icon in television broadcasting. The
energetic host of the a.m. talker "Live with Regis and Kelly" took
his daytime success to primetime in 1999 with "Who Wants to be a
Millionaire." Since Philbin first stepped in front of the camera 40
years ago, he has ambitiously tackled talk shows, game shows, the
literary world, and even the fashion industry. A native of New York
City, Philbin is a graduate of the University of Notre Dame and
received an honorary doctorate of law degree for his contributions
to Notre Dame and South Bend. Regis and his wife Joy have two grown
daughters, Joanna and Jennifer. DATASOURCE: HUMMER CONTACT: John
Wray of HUMMER Communications, +1-313-665-1478, Web site:
http://media.gm.com/ http://www.gm.com/
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