NEW YORK, May 3, 2011 /PRNewswire/ -- Kidville (OTC: KVIL),
parent company of 8moms, and The Parenting Group (TPG) announced an
exclusive revenue sharing partnership that will leverage all of the
Kidville/8moms and TPG assets to accelerate the growth of both
entities.
TPG is the home of Parenting magazine, Babytalk
magazine and Parenting.com.
Kidville, named 'best of' by New York Magazine, operates large,
upscale facilities catering to young children and their families
across the globe including New
York, California, and
Dubai.
8moms is a group-buy daily deal website geared toward
sophisticated and savvy moms.
Under the partnership agreement, TPG will market Kidville
locations and 8moms daily deals via all TPG assets, including
targeted emails, social media, websites and print publications.
In turn, Kidville will provide TPG with additional
distribution channels for its award-winning content via its bricks
and mortar locations and digital media assets.
"With the ability to now reach the 15 million+ moms interacting
with The Parenting Group's brands each month, we are thrilled about
this partnership and the impact it will have on our growth," said
Andy Stenzler, CEO of Kidville, Inc.
"The Parenting Group is the perfect synergistic partner to
exponentially expand our reach to our targeted demographic," he
adds.
Says Nancy Hallberg, Chief
Strategy Officer of The Parenting Group, "The partnership with
Kidville has provided us with the ability to expand the
distribution of our core multi-media assets, while also meeting the
growing demand from our readers and web site visitors for relevant
group-buy daily deals."
Visit Kidville on the web at kidville.com.
Check out 8moms deals at 8moms.com.
Visit the Parenting Group at parenting.com.
About The Parenting Group
The Parenting Group, home of the Parenting, Babytalk and
Conceive brands, reaches moms over 15 million times every month
through magazines, digital media, custom content, and events.
TPG's publications include: Parenting School Years,
for moms with children in kindergarten through elementary school;
Parenting Early Years, for moms of infants, toddlers and
preschoolers; and Babytalk, for new moms and moms-to-be.
TPG's other media properties include: Conceive, for women trying to
get pregnant, the Babytalk Pregnancy Planner; the Parenting.com and
ConceiveOnline.com web sites; MomConnection®, a
nationally-representative online research network; and a custom
content unit. The Parenting Group is a division of Bonnier
Corporation.
About Kidville and 8moms
Named 'Best of' by New York Magazine and given a five star
"extraordinary" customer rating in The Lila Guide: New Parent
Survival Guide, Kidville operates large, upscale facilities,
catering to young children and their families. In addition to
offering a wide range of developmental classes for newborns through
six year olds, including Little Maestros, Run Wiggle Paint &
Giggle, My Big Messy Art Class, Big Muscles for Little Babies,
Kidville Gymnasts, Kidville Sports and Kidville University
(Kidville's Pre-School Alternative Program), Kidville also features
an indoor playground, a retail boutique, and birthday parties for
children up to age nine. Silver Membership is free with enrollment
in any Kidville class, while upgrades to Gold, Platinum and Diamond
levels are also available.
Kidville operates locations across the globe including
New York City, Miami, and Dubai.
Kidville is also the parent company of 8moms, a group-buy daily
deal website geared toward sophisticated and savvy moms. Each 8moms
deal is presented by one of 8 'mom' avatars, each with her own
personality and style.
Visit Kidville on the web at kidville.com.
Check out 8moms deals at 8moms.com.
This press release contains certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995 (PSLRA) regarding our expectations, beliefs or intentions
regarding our business, financial condition, strategies or
prospects. Forward-looking statements are based on management's
estimates, assumptions and projections, and are subject to
uncertainties, many of which are beyond our control. Actual results
may differ materially from those anticipated in any forward-looking
statement. Forward-looking statements speak only as to the date
they are made, and we undertake no obligation to update any
forward-looking statement. This press release is not a franchise
offering. An offering can only be made by a prospectus filed
first with the Department of Law of the State of New York.
Such filing does not constitute approval by the Department of
Law.
SOURCE Kidville