- App Science helps Pivot validate advertising spend across their
diverse audiences to support their clients including Toyota Motor
North America
- App Science's cross-platform analytics solution provides
AI-driven actionable campaign intelligence for Pivot Marketing
Group
- This strategic partnership enhances marketing effectiveness by
elevating diverse audience understanding and insights into human
behaviors and lifestyle interests for strategic optimization and
planning
TORONTO, April 22,
2024 /CNW/ -- App Science™ ("App Science"), a
Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) company, today
announced it has entered into a multi-year contract with Pivot
Marketing Group to support clients including Toyota Motor North
America.
This new multi-year commitment builds upon over a year of
collaborative projects, where App Science's cross-platform
analytics solution has played a crucial role in elevating Pivot's
marketing capabilities, surpassing traditional audience measurement
firms, by providing granular insights into human behaviors and
interests.
To address Pivot's need for deeper insights into diverse
audiences and their unique behaviors, App Science provides data
analytics utilizing its proprietary 55MM validated household graph,
encompassing 280MM mobile devices and 110MM CTV households. App
Science has built AI and machine learning algorithms since 2016 to
measure and provide deeper audience insights. This unique dataset
positions App Science to bridge gaps compared to conventional
measurement providers.
"Prioritizing strategic collaborations that elevate diverse
audience insights are paramount at App Science, and our deepening
relationship with Pivot enhances our ability to improve in-market
customer reach and data validation beyond what traditional
measurement firms can offer," said Helen
Lum, Executive Vice President at App Science. "In an era of
tightening privacy regulations requiring reliance on a more
contextual approach to insights, we are furthering our partners'
marketing effectiveness to reach key audiences with our AI driven
analytics in this evolving diverse marketplace."
App Science's real-time platform has helped Pivot become more
interoperable, providing an agnostic solution to view and measure
their partners and platforms in a single location.
The partnership also provides mutual benefits, with Pivot
contributing valuable feedback to App Science's analytics platform.
This iterative process ensures both companies leverage insights to
enhance efficiencies across all audiences for optimization and
their strategic media plans.
"App Science's reporting dashboard bridges the gap in our
current measurement limitations to support audience verification at
more than just the age and gender level," said Matthew Carter-Reel, Director at Pivot. "For a
multicultural ad agency with a focus on the Asian American market,
App Science's diverse level of insights have been helpful in
validating our Asian American targeting strategy and informing
future media partner selection, empowering us to more effectively
reach Asian American audiences."
App Science's cross-platform measurement solutions will empower
Pivot to reach, engage, and validate their audiences and their
behaviors at a deeper level. By capturing the evolving mobility of
human behavior in real time, App Science's platform aims to
facilitate more effective marketing decisions.
About App Science
App Science is an AI-powered
analytics platform that provides audience intelligence through its
cross-platform measurement utilizing its proprietary 55MM U.S.
Household Graph. Human behavior signals from mobile and Connected
TV devices are matched and validated to generate actionable
insights into diverse audiences. Our cutting-edge, non-panel-based,
real-time measurement SaaS platform offers a holistic view of
audiences, helping advertisers validate and understand who they are
reaching and optimize their marketing strategies.
About Sabio Holdings
Sabio Holdings (TSXV: SBIO, OTCQX: SABOF) is a technology and
services leader in the fast-growing, ad-supported streaming space.
Its cloud-based, end-to-end technology stack works with top
blue-chip global brands and the agencies that represent them to
reach, engage, and validate streaming audiences. Sabio Holdings'
companies consist of Sabio – a demand-side platform (DSP) powered
through our proprietary ad-serving technology; App Science™ – a
non-cookie-based software as a service (SAAS) analytics and
insights platform with AI natural language capabilities; and
Vidillion – an ad-supported streaming supply-side platform (SSP)
that includes server-side ad-insertion (SSAI) technology. For more
information, visit: sabioholding.com.
About Pivot Marketing Group
Established in 2012, Pivot is the first and number one Asian
American advertising agency with a focus on digital and
programmatic advertising. We leverage data and audience insights
for informed decision-making and consistently seek business
solutions in a world of personalized digital marketing with the
right message delivered to the right people at the right time. Our
on-demand experts manage and optimize advertising campaigns in the
industry-leading adtech platforms (DSPs) through strategic
programmatic campaign recommendation, audience planning, media
buying, high-impact creative activation, and unified analytic
solutions.
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Media Contacts:
Helen Lum, EVP of App Science
investor@sabio.inc
Phone: 1.844.974.2662
Sam Wang, Investor Relations
investor@sabio.inc
Jiyan Cadiz, Public Relations
jiyan@sabioholding.com
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SOURCE Sabio Inc.