ISee3D Inc. (TSX VENTURE: ICT) today announces the availability of
its breakthrough single lens 3D technology designed to usher in a
new era of 3D. Existing two lens technologies suffer from
cumbersome equipment, calibration issues, complex post-production
work, and high costs. ISee3D removes each of these barriers by
allowing users to capture 3D video through one lens.
This advancement brings significant advantages to 3D capture,
eliminating many of the problems inherent in current standards of
shooting 3D. For the consumer market, it presents the first viable
option to put natural, high quality 3D into existing devices with a
camera. Cell phones, digital cameras, and camcorders can all
utilize the ISee3D optical process to allow users to shoot and
produce 3D with the ease and speed that they currently associate
with 2D.
"Most 3D approaches have focused on improving existing
post-production techniques; now ISee3D is bringing the advancement
to the camera, not the computer. Our single-lens process
streamlines the entire process and provides the most effective way
to bring real-time 3D to the present," says Dwight Romanica, CEO at
ISee3D. "By using our technology to drive a new 3D era, based on a
single lens, we can enable universal adoption across numerous
markets opening 3D up to health care, consumer electronics,
science, and manufacturing."
New State of Single Lens - Better, Faster, Cheaper
ISee3D's unique optical process simplifies 3D capture in many
ways. Here are some elements of the process:
- Optical Switch: The original patents describe a method of
capturing stereoscopic images by occluding the left and right half
of a lens in sequence, which in essence moves the 'center' of the
lens. This shifting center allows the capture of different
perspectives through a single lens. These separate perspectives can
then be fused together to create a single stereoscopic (3D)
image.
- Perfectly Matched Image Pairs: Because both images are coming
through one lens, the image pairs are always perfectly matched.
Vertical, horizontal or rotational misalignment are non-issues with
ISee3D enabled technology, and unlike other 3D capture methods,
focus / zoom are as easy and natural in 3D as they are in 2D.
- Scalability: Because ISee3D's technology scales across device
sizes, it can be applied to many different industries from consumer
electronics to car manufacturers, from health care to security. In
each case, the optical switch can work within any device from
endoscopes and cell phones, to the Hubble Space Telescope - making
it possible for scientists, doctors, independent film-makers and
average consumers to capture in 3D.
Old State of 3D: Bad for Your Health, Even Worse for Your
Wealth...
Many of the issues that make shooting 3D so complex can be tied
directly to the use of two cameras (or two lenses) to create 3D.
They include:
- Cumbersome Equipment: Current 3D camera rigs holds two cameras
and can easily weigh in at over 100 lbs and demand significant
physical space. This presents a challenge to the film crews who
must be flexible and work quickly when filming scenes.
- Calibration Complexity: Because of current technology
restraints, real time 3D isn't economically feasible. Each camera
must be specifically calibrated, a process that can take several
hours as the cameras are sensitive to misalignment. This adversely
affects the 3D quality, making the viewing experience uncomfortable
and could lead to 3D sickness, or alternatively, require expensive
post-production work to correct.
- Complex Production: Even with the most careful setup and
calibration, post production correction is required just to correct
differences between lenses, such as color tracking and
misalignment. This 'clean-up' work is costly and time
consuming.
- High Price Tag: The current offerings are still based on the
old, two-lens technology that makes 3D expensive. Some movie
directors may spend upwards of $300 million in production and
post-production costs, causing a barrier for either shooing in 3D
or doing a 2D-3D conversion cost.
Through its single lens image capture technology, ISee3D is
creating a new world for 3D production, one in which capturing 3D
is as easy as shooting in 2D.
About ISee3D
ISee3D is driving the universal adoption of 3D single lens
capture - from consumers and Hollywood to health care and military.
The company is introducing the first commercially feasible single
lens, single camera 3D capture technology. Scalable in size from
one mm in diameter to more than over 250 mm, the patented
technology can be applied across many devices. Through its patented
optical switch technology, ISee3D continues to aggressively pursue
the best in 3D innovation to ensure an immersive 3D viewing
experience, rather than the traditional two lenses or 2D conversion
approaches that are the current standard. The company is
headquartered in Toronto with offices in New York City, Vancouver,
and Montreal.
Statements included in this announcement, including statements
concerning our plans, intentions and expectations, which are not
historical in nature are intended to be, and are hereby identified
as, "forward-looking statements" for purposes of the safe harbor
provided by Section 21E of the Securities Exchange Act of 1934, as
amended by the Private Securities Litigation Reform Act of 1995.
Forward-looking statements may be identified by words including
"anticipates", "believes", "intends", "estimates", "expects" and
similar expressions. The company cautions readers that
forward-looking statements, including without limitation those
relating to the company's future operations and business prospects,
are subject to certain risks and uncertainties that could cause
actual results to differ materially from those indicated in the
forward-looking statements.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: Investor Relations Contact: ISee3D Inc. Dwight
Romanica CEO Office: 416-848-6353 dromanica@ISee3D.com
www.isee3d.com Media Contact: Fusion PR for ISee3D Caitlin Collins
212-651-4212 ISee3D@fusionpr.com
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