Loblaw takes another step forward on responsibly farmed seafood
11 Juni 2012 - 9:59PM
PR Newswire (Canada)
Moving closer to meet its 100 per cent sustainably sourced seafood
commitment by the end of 2013 BRAMPTON, ON, June 15, 2012 /CNW/ - -
Loblaw Companies Limited (Loblaw) has become the first retail
member of the International Fishmeal and Fish Oil Organisation
(IFFO). Loblaw's commitment to responsibly farmed seafood is
underscored by this move that will require all supplying farms to
use only IFFO Responsible Supply standard fish meal and fish oil in
their feeds. Formed in 1959, the IFFO is the international
non-profit organization which represents fishmeal and fish oil
producers and related trades throughout the world. One of the
key objectives of IFFO certification is a commitment to responsible
fishery management, quality control and assurance, including the
traceability of fishmeal and fish oil from the producer to the
user. The commitment also includes transportation and storage to
ensure safety and to avoid endangered and illegal unreported
species. "Responsible fish farming needs responsible feed," says
Andrew Mallison, Director General, IFFO. "By supporting the IFFO
Responsible Supply standard, Loblaw is giving their customers the
assurance that the fishmeal and fish oil used as feed ingredients
are from well managed fisheries and is produced in safe and well
managed factories. We are also delighted to welcome them as our
first retail member." Members of the IFFO share a commitment to
setting a standard for the aquaculture value chain through the
promotion of high-quality, certified fish meal and fish oil into
the diets of both aquatic and land animals. Loblaw joins producers
and trade associations from around the world representing nearly
two-thirds of the world's production of fish meal and fish oil. "By
becoming members of the IFFO, Loblaw has made strides in moving
closer to our goal of sourcing 100 per cent of the seafood sold in
our stores from sustainable sources by the end of 2013," says Paul
Uys, vice-president, sustainable seafood, Loblaw Companies
Limited. "As Canada's largest food retailer, Loblaw will play
a key leadership role in bringing these responsibly farmed seafood
practices to the wider marketplace." "WWF recognizes the importance
of engaging with multiple stakeholders to develop environmental and
social standards and voluntary certification schemes for a range of
commodities," says Dr. Robert Rangeley, vice-president, WWF-Canada,
Atlantic Region. "We see Loblaw's membership in IFFO as an example
of this and another important step in their commitment to
responsible sourcing and traceability of seafood in Canada." As one
of its 2012 Sustainable Seafood Commitments, Loblaw has committed
to begin the conversion to 100 per cent of fishmeal and fish oil
used in feed to be certified against the IFFO Responsible Supply
standard for all control brand responsibly farmed seafood programs.
This commitment extends into Loblaw control brand products where
there are feeding regimes, such as the PC® Free From products.
About Loblaw Companies Limited TSX: L Loblaw Companies Limited, a
subsidiary of George Weston Limited, is Canada's largest food
retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate
and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time
employees. Through its portfolio of store formats, Loblaw is
committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the
unique President's Choice(®), no name(® )and Joe Fresh(®) brands.
In addition, the Company makes available to consumers President's
Choice Financial(®) services and offers the PC(® )points loyalty
program. More information about Loblaw CSR strategies and
performance along with the Company's sustainable seafood commitment
can be found online at www.loblaw.ca/csr, www.loblaw.ca/seafood and
www.oceansfortomorrow.ca. Loblaw Companies Limited CONTACT:
pr@loblaw.ca / 905 459 2500
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