Amazfit launches “Wellness Wonderland” in collaboration with the Siciliano Contemporary Ballet to promote wellness this holiday season
07 Dezember 2023 - 9:00AM
Business Wire
Amazfit, a leading global smart wearables brand owned by Zepp
Health (NYSE: ZEPP), a health technology company, has transformed a
store in the heart of Berlin’s Kurfürstendamm into a Wellness
Wonderland in collaboration with the Siciliano Contemporary Ballet
company, to encourage holiday wellness and celebrate the launch of
the Amazfit Balance Special Edition watch.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231206999041/en/
Amazfit collaborates with the Siciliano
Contemporary Ballet to promote wellness this holiday season (Photo:
Business Wire)
The Siciliano Contemporary Ballet company will be performing at
the Amazfit Wellness Wonderland from December 7 to December 9 2023
between 12:00 - 20:00, where guests can learn more about the
Amazfit Balance Special Edition and the holiday wellness activities
of Amazfit’s Winter Wonderland.
The Siciliano Contemporary Ballet performers wore Amazfit
Balance Special Edition watches throughout their performance and
rehearsals, which found that over a 10 minute performance, the
dancers burned 166 calories, and had a top heart rate of 179 bpm.
The performers also had an average stress score of 59 while
performing, showing just how physically and mentally taxing
performance is for dancers.
“Rehearsing and performing can be hard and can be stressful on
the mind and body,” Valentina Migliorati, dancer at Siciliano
Contemporary Ballet said. “That’s why having the chance to work
with Zepp Health for this project was so enlightening. The Amazfit
Balance Special Edition is perfect for helping athletes and dancers
find better physical and mental balance. The Amazfit Wellness
Wonderland is a great exploration of this concept, balancing our
physical performance with the relaxation zones to help guests
unwind.”
The Amazfit Balance Special Edition tracked the artist’s body
composition with indications like skeletal muscle, bone mass and
BMI, all from the wrist, to support rehearsal and fitness planning.
Zepp Aura AI Wellness and Sleep Assistant supported the performer’s
stress and sleep health during the rehearsal period, and used
biometric data to provide personalised sleep and meditation
soundscapes. The Siciliano Contemporary Ballet artists also used
Ballet Mode on the watches, helping the ballet dancers to
understand training load, aerobic and anaerobic thresholds, calorie
burn, stress and more.
The Amazfit Wellness Wonderland is an oasis of calm away from
holiday stress, featuring spaces for busy shoppers to find balance
in this busy season, including an SAD Christmas tree, sustainable
Christmas decoration workshops and a relaxing Aura Soundscape Room,
plus giveaways and the opportunity to win an Amazfit Balance
Special Edition smartwatch every day.
About Zepp Health and Amazfit
Amazfit, a leading global smart wearable brand focused on health
and fitness, is part of Zepp Health. Offering a wide selection of
smartwatches and bands, Amazfit's brand essence is "Up Your Game",
encouraging users to live their passions and express their active
spirits freely. With outstanding craftsmanship, Amazfit
smartwatches have won many design awards, including the iF Design
Award and the Red Dot Design Award.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231206999041/en/
Meg McCabe Media Manager - Make Honey, Amazfit PR Agency
meg@makehoney.com Dominik Walknowski PR Manager - Amazfit
dominik.walknowski@zepp.com
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