Coming in 100% environmentally-friendly packaging,
$10 from every purchase will be
donated in support of coral restoration projects.
CUPERTINO, Calif., June 8, 2023
/PRNewswire/ -- Amazfit, a leading global smart wearables
brand owned by Zepp Health (NYSE: ZEPP), a health technology
company, has today unveiled the Amazfit T-Rex 2 Ocean Blue (Special
Edition). This Amazfit special edition outdoor smartwatch deepens
Zepp Health's sustainability and Corporate Social Responsibility
(CSR) drive, with the implementation of 100% environmentally
friendly materials in its packaging and our partnerships with
Coral Guardian - a non-profit
organization whose mission is to protect and restore coral
ecosystems - as well as with adidas for the Move For The Planet
challenge campaign.
Zepp Health and Coral
Guardian: Partners for the Ocean
For the launch of the Amazfit T-Rex 2 Ocean Blue (Special
Edition), Zepp Health and its brand Amazfit have partnered with
Coral Guardian - a non-profit
company whose mission is to protect and restore coral ecosystems,
with recent projects in the Sea of Flores, Indonesia, and the Mediterranean Sea,
Spain.
As part of this partnership and in honor of World Ocean Day,
Zepp Health will be donating $10 USD
for every Amazfit T-Rex 2 Ocean Blue (Special Edition) purchased,
which will go to supporting Coral
Guardian's restoration project in the Hatamin Marine
Protected Area in Indonesia.
Customers will also receive a certificate thanking them for their
contribution to the project, as well as photographs of the restored
coral once it has sprung to life.
Pengtao Yu, VP Corporate Design, Brand & Consumer Marketing
at Zepp Health, said "There is an intrinsic link between the
outdoor Amazfit T-Rex Series and the natural world, and we are
delighted to partner with Coral
Guardian in supporting their sustainable coral restoration
project. As a company, we take great care to implement sustainable
practices and materials into our product development process, and
we thank every Amazfit T-Rex 2 Ocean Blue (Special Edition) user
for being part of this important project, and for their
contribution to helping Coral
Guardian in restoring damaged coral reefs."
Coco Tamlyn, Director of Coral
Guardian, said "We're grateful to count on the support of
Zepp Health. This cooperation is precious and will help us restore
a damaged coral reef in Indonesia,
as well as raise awareness about these beautiful and fragile
ecosystems."
Amazfit T-Rex 2 Ocean Blue (Special Edition)
This special edition adds a new bold Ocean Blue color scheme to
the Amazfit T-Rex 2, for a design that reflects the strength of
both the ocean and this rugged outdoor smartwatch. Created with an
emphasis on sustainability, the Amazfit T-Rex 2 Ocean Blue (Special
Edition) features a reprocessed silicone strap, and similarly to
the recently launched Amazfit T-Rex Ultra, it also comes in
packaging made from 100% environmentally friendly materials -
including biodegradable plastic (which makes up only 6% of the
entire packaging), biodegradable non-mineral ink, and biodegradable
electroplated aluminum (used in the hot stamping process).
Amazfit and adidas: Move For The Planet
As integration partners with an eye on sustainability, Amazfit
and adidas have invited their global communities of active users to
join the Move For The Planet challenge in the adidas Running
app.
For the duration of this challenge, running from June 1-12, 2023, every 10 minutes of movement
synced by Amazfit users from their Zepp
App account to their adidas Running account will see adidas
donate €1 to projects that educate communities on sustainability
through sport.
In order to encourage the global Amazfit community to engage
with this challenge and get moving, Amazfit released a free
downloadable watch face with the support of adidas, to help users
keep the planet on their minds every time they look at their
watch.
Stuart Wells, Vice President of
Marketing at adidas Runtastic, said "We're stoked to take the
cooperation with Amazfit to a new level this year with the Move For
The Planet campaign. As a sustainability leader, we value working
with Amazfit who share our ambition to make a positive impact on
the planet".
Through implementing more eco-friendly production processes and
packaging materials, enhanced smart wearable device
power-efficiency offered by the proprietary Zepp OS, and strategic
collaborations with sustainability-minded partners, Zepp Health
aims to raise environmental awareness among its global community of
millions of users, and participate in the realization of a greener
future.
The Amazfit T-Rex Ocean Blue (Special Edition) is now available
to pre-order via the official Amazfit website store, with prices
starting from $229.99 USD and €229.90
Euro (prices may vary depending on location).
For more information, please visit
https://www.amazfit.com/en/ and follow us on Facebook,
Instagram, Twitter and YouTube.
Pre-order your Amazfit T-Rex 2 Ocean Blue (Special Edition)
today:
https://www.amazfit.com/products/amazfit-t-rex-2
Learn more about Coral Guardian:
https://www.coralguardian.org/en/
Join the adidas Move For The Planet challenge:
https://www.runtastic.com/challenges/runtastic/384f615e-6f4d-4622-bbb9-b351f1160981/join?utm_source=amazfit&utm_medium=link&utm_campaign=mftp23_aj&utm_content=mftp_campaign_amazfit
Join the Amazfit Global community in adidas Running:
https://adirun.app/tAHd
About Amazfit
Amazfit, a leading global smart wearable brand focused on health
and fitness, is part of Zepp Health (NYSE: ZEPP), a health
technology company. Offering a wide selection of smart watches and
bands, Amazfit's brand essence is "Up Your Game", encouraging users
to live their passions and express their active spirits freely.
Amazfit is powered by Zepp Health's proprietary health management
platform that delivers cloud-based 24/7 actionable insights and
guidance to help users attain their wellness goals. With
outstanding craftsmanship, Amazfit smartwatches have won many
design awards, including the iF Design Award and the Red Dot Design
Award.
Launched in 2015, Amazfit is today embraced by millions of
users. Its products are available in more than 90 countries across
the Americas, EMEA, and APAC regions. For more information about
Amazfit, visit www.amazfit.com.
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SOURCE Amazfit