Learn about the performance-enhancing benefits
of creatine supplements at The Vitamin Shoppe® and
Super Supplements stores – and enjoy discounts on
BodyTech® and BodyTech
Elite® creatine supplements
SECAUCUS, N.J., June 24, 2022 /PRNewswire/ ---- The Vitamin
Shoppe, an omni-channel specialty retailer of nutritional products,
today announced the creation and celebration of the first-ever
National Creatine Day on July 9,
2022. The new annual day recognizes creatine as one of the
most popular and fastest-growing sports nutrition supplements at
The Vitamin Shoppe and aims to educate health and fitness
enthusiasts everywhere about the many proven benefits of creatine
in improving strength and athletic performance.
Sharon Leite, CEO of The Vitamin
Shoppe, commented: "As the leading retail destination for lifelong
wellness solutions, The Vitamin Shoppe is focusing a spotlight on a
uniquely popular and effective sports nutrition supplement with our
inaugural National Creatine Day on July
9. Driven by the continual expansion of active lifestyles
across many demographics and newfound exposure on social media apps
like TikTok, creatine has seen significant sales growth in our
business over the past year. Young adults and women have been key
audiences driving this growth and we are excited that so many
customers are learning about, and experiencing, the powerful
benefits of this in-demand product."
Found naturally in muscle cells, creatine supports muscle
growth, strength and recovery. A broad body of clinical research
has shown that creatine can enhance sports performance, strength
training, post-exercise recovery, and injury prevention and
rehabilitation. A typical, healthy diet provides about one to two
grams of creatine per day, which provides 60% to 80% muscle
saturation of creatine. The goal of creatine supplementation is to
make up that extra 20% to 40% of muscle saturation for optimal
athletic performance.
While creatine is primarily known as an ingredient to benefit
strength and muscle health, additional research of the ingredient
has suggested it may have benefits beyond the gym. These
include benefits for healthy aging and combatting muscle loss in
older individuals; supporting brain function and memory; and aiding
glucose metabolism and a healthy blood sugar balance.
As part of The Vitamin Shoppe's celebration of National Creatine
Day, the company is introducing its new BodyTech®
Creatine HCl (hydrochloride) formula, which is easier on the
gut than creatine monohydrate and is highly water soluble for easy
mixing.
In addition, all shoppers will receive 20% off their purchase of
any BodyTech® or BodyTech
Elite® creatine product from June 27 through July 8. The discount will go up
to 30 percent on July 9 and 10. This
offer is valid at all retail locations of The Vitamin Shoppe and
Super Supplements, as well as online at www.vitaminshoppe.com.
About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a
subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global,
omnichannel specialty retailer and wellness lifestyle Company with
the mission of providing customers with the most trusted products,
guidance, and services to support them on their journeys of
lifelong wellness. Based in Secaucus, New
Jersey, the Company offers a comprehensive assortment of
nutritional solutions, including vitamins, minerals, specialty
supplements, herbs, sports nutrition, homeopathic remedies, green
living products, and natural beauty products. In addition to
carrying products from approximately 700 national brands, The
Vitamin Shoppe offers products from its proprietary brands within
its owned and wholesale channels, including: The Vitamin
Shoppe®, Vthrive The Vitamin Shoppe™,
BodyTech®, BodyTech® Elite, fitfactor™,
fitfactor KETO™, plnt®, ProBioCare®, True
Athlete®, and TrueYou™. In the U.S., the Company
conducts business through over 700 company-operated retail stores
under The Vitamin Shoppe and Super Supplements™ banners, and via
its website, www.vitaminshoppe.com. The company is expanding its
retail footprint via an innovative, omnichannel franchising model
and opened its first franchise store in 2022. Globally, The Vitamin
Shoppe serves customers in select Asia, South
America, and Central
America markets through omni-channel retail partners.
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SOURCE The Vitamin Shoppe
