By Sara Sjolin, MarketWatch

LONDON (MarketWatch) -- European stock markets struggled for direction on Thursday, after earnings from some of the region's heavyweights added pressure, offsetting hopes for a rate cut at the European Central Bank's policy-setting meeting next week.

The Stoxx Europe 600 index fell 0.1% to 294.31, after putting in its largest four-day gain since July 2012 on Wednesday.

Shares of British American Tobacco PLC (BTI) added 2.2%, after the firm said first-quarter revenue went up 5% at constant exchange rates. Additionally, the board said it's confident of another year of earnings growth in line with long-term strategic goals.

On a more downbeat note, shares of Banco Santander SA (SAN) dropped 3%, after the bank said first-quarter net profit dropped 26%, hit by tough economic environments in key markets, especially Spain and the U.K.

For the broader European markets, investors took stock of recent disappointing data, stoking speculation of a 25 basis point rate cut at the ECB's meeting next week. On Wednesday, data showed business confidence slipped in Germany in April, while U.S. durable-goods orders posted the biggest drop in March since last summer.

"Economists are playing the card which implies that poor data is not always a bad thing for the markets. Many economists are pointing out that a short period of bad data may just encourage policy officials to maintain or even enhance current stimulus measures," said Shavaz Dhalla, financial trader at Spreadex, in a note.

"However, investors need to remain on guard to such an argument, as accepting poor data because it can lead to more stimulus measures does not solve the problem in the long-term," he said.

Among country-specific indexes, the U.K.'s FTSE 100 index traded 0.2% higher at 6.443.79.

Shares of Vodafone Group PLC (VOD) added 1%, after reports said Verizon Communications Inc. (VZ) plans to bid for joint venture Verizon Wireless.

Unilever PLC (UL) slid 1.9%. The consumer-goods firm reported first-quarter sales growth below expectations, as slowing North America growth and a weak start to ice cream purchases in Europe added pressure.

In France, the CAC 40 index lost 0.2% to 3,834.63, while Germany's DAX 30 index was slightly higher at 7,760.44.

Spain's IBEX 35 index lost 0.8% to 8,323.90, after data showed unemployment jumped to a new all-time high above 27%.

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