Heartwarming Holiday Ads Debuted During
NBCUniversal's
"Christmas in Rockefeller Center"
on NBC and "Navidades en Rockefeller" on Telemundo
PLANO,
Texas, Dec. 5, 2024 /PRNewswire/ -- With the
holiday season in full swing, Toyota is celebrating the joy of
helping others through their holiday advertising. Last night during
NBCUniversal's primetime specials - "Christmas in Rockefeller
Center" on NBC, "Real Reward" debuted – and within "Navidades en
Rockefeller" on Telemundo, "Naughty List" was unveiled, both with a
personalized throw from a show host.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/toyota/9305451-en-toyota-christmas-in-rockefeller-center-holiday-ads
For Telemundo's inaugural broadcast of
"Christmas in Rockefeller Center," aptly named "Navidades en Rockefeller,"
Toyota made history as the presenting sponsor, helping bring the
country's premier holiday tradition to Spanish language audiences
for the first time.
"Real Reward" tells the story of a young couple who see a lost
dog while out shopping for a tree on Christmas Eve. As they're
picking up takeout from a local restaurant, they recognize the dog
on a "lost dog" flyer posted inside with a cash reward. While
they're driving home in their all-new 2025 Tacoma, they spot the
dog again in an alleyway and stop to coax the scared dog into the
Tacoma, returning it to its family. As they pull up to the family's
house, a young girl runs outside to greet the dog with a big hug,
excited and relieved to see her dog home safe just in time for
Christmas. The parents offer the young couple the cash reward,
however the young couple declines, as seeing the family reunited
with their beloved dog is reward enough. "Real Reward" was created
by Saatchi & Saatchi and directed by Dorian & Daniel of
Reset Content.
This year's Hispanic creative shines the
spotlight on holiday togetherness, through the eyes of a
mischievous boy on a journey with his dad. "Naughty List," created
by Conill and directed by Fredrik
Bond, taps into the playful nature of kids who want to
ensure they stay off Santa's naughty list. The spot highlights the
bond between father and son as they drive around town in a 2024
Tundra and the humorous, yet heartwarming moments shared with
family during the holidays. The bilingual spot debuted during
Telemundo's "Navidades en Rockefeller," the first time the network
has broadcast the tree lighting ceremony in Spanish.
"This year's heartwarming holiday message highlights the
importance of spreading joy through acts of kindness, whether with
loved ones or strangers," said Mike
Tripp, group vice president, Toyota Marketing, Toyota Motor
North America. "We hope family and friends feel the spirit of the
holiday season through moments of shared kindness and
connection."
This holiday season, Toyota is partnering with Best Friends
Animal Society to help find shelter dogs and cats homes
nationwide. Best Friends Animal Society is a leading national
animal welfare organization working to save the lives of dogs and
cats in America's shelters. Toyota's donation will provide
nationwide support for Best Friends Animal Society and their
network of shelter and rescue group partners to continue their
mission to find homeless dogs and cats loving homes.
Viewers are encouraged to support Best Friends Animal Society by
visiting bestfriends.org to learn more about their work
and/or to adopt or foster a new best friend!
Where to Watch
Following the spot premiere on NBC's "Christmas
in Rockefeller Center" special, the :60 version of "Real Reward"
will also air with high-profile airings on NBC's "TODAY" on
Thursday, December 5 and "Sunday
Night Football" on NBC and Peacock on Sunday, December 15 and December 22 as well as in-game :30 units
throughout December.
After the premiere week, "Real Reward" will
appear nationally on linear, digital, and paid social. The spot
will air during sports programming, and on cable networks such as
Freeform and Hallmark.
After premiering on Telemundo's special the night
of December 4, "Naughty List" will
also air during the network's morning show, "Hoy Día," the
following morning. The :60 spot will begin airing broadly across
broadcast and cable networks on December
10 - December 24.
Hispanic linear TV coverage of "Naughty
List" includes a mix of broadcast networks and targeted cable,
including Univision, Telemundo, UNIVERSO, and Discovery en
Español. High profile Hispanic media programming will amplify
"Naughty List," including Telemundo's "Hoy Día," and Universo's
"Sunday Night Football". The campaign will also
feature digital sponsorships including Canela's Navidad
Movie Collection featuring holiday entertainment and Pandora's
Navidad Mexican station. Additional digital video support will be
provided by upfront partners including Hulu, ViX, Weather
Channel en Espanol, Peacock, Roku, Netflix, and YouTube.
Content will be shared on Telemundo social channels.
The Toyotathon December Sales Event offers incentives through
January 6, 2025. View the spots here.
Images and credits are available here.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in North America
for more than 65 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands, plus
our more than 1,800 dealerships.
Toyota directly employs more than 63,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 47 million cars and
trucks at our 12 manufacturing plants. By 2025, Toyota's 13th plant
in North Carolina will begin to
manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 30 electrified options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
About Best Friends Animal Society
Best Friends Animal Society is a leading animal welfare
organization working to end the killing of dogs and cats in
America's shelters and make the country no-kill in 2025. Founded in
1984, Best Friends is a pioneer in the no-kill movement and has
helped reduce the number of animals killed in shelters from an
estimated 17 million per year to 415,000 last year. Best Friends
runs lifesaving programs across the country, as well as the
nation's largest no-kill animal sanctuary. Working collaboratively
with a network of more than 5,000 animal welfare and shelter
partners, and community members nationwide, Best Friends is working
to Save Them All®. For more information, visit
bestfriends.org.
About NBCUniversal
NBCUniversal is one of the world's
leading media and entertainment companies. We create world-class
content, which we distribute across our portfolio of film,
television, and streaming, and bring to life through our theme
parks and consumer experiences. We own and operate leading
entertainment and news brands, including NBC, NBC News, MSNBC,
CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo,
USA Network, and Peacock, our
premium ad-supported streaming service. We produce and distribute
premier filmed entertainment and programming through Universal
Filmed Entertainment Group and Universal Studio Group, and have
world-renowned theme parks and attractions through Universal
Destinations & Experiences. NBCUniversal is a subsidiary of
Comcast Corporation. Visit www.nbcuniversal.com for more
information.
Media Contacts:
Sam
Mahoney
Toyota Motor North America
Samuel.mahoney@toyota.com
Kim Harms
Saatchi for Toyota
kimberly.harms@saatchi.com
Delia Lopez
Conill for Toyota
delia.lopez@conill.com
For customer inquiries, please call: 800-331-4331
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SOURCE Toyota