Tilly’s, Inc. and Tilly’s Life Center Partner On Round-Up-4-Change Campaign to Continue Helping Teens
18 Dezember 2023 - 5:00PM
Business Wire
The mental health crisis among adolescents has increased
exponentially over the last several years. In response, Tilly's,
Inc. (NYSE: TLYS, "Tilly's") and Tilly’s Life Center (“TLC”)
partnered together to launch Tilly’s Round-Up-4-Change Campaign
(the “Campaign”) in October 2020 to enable Tilly’s customers to
contribute towards supporting teen emotional wellness.
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the full release here:
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Tilly’s, Inc. and Tilly’s Life Center
Partner On Round-Up-4-Change Campaign to Continue Helping Teens
(Graphic: Business Wire)
Customers can "round up" during in-store checkout when
completing their purchase in Tilly’s stores with all proceeds from
the Campaign benefitting TLC and its youth wellness program.
Through November 2023, the Campaign has generated nearly $4.7
million since inception. These customer contributions, in addition
to Tilly’s monthly financial and operational support of TLC, allow
TLC to expand its "I Am Me" curriculum to even more teens. TLC’s
emotional wellness program supports adolescents in learning
critical life skills that empower them with a positive mindset and
enable them to cope with crisis, adversity, and tough decisions
effectively.
“Being a high school student myself, the TLC program is super
beneficial, especially around the holidays students are spread
super thin with their finals, straining mental health. Having a
resource dedicated to helping aid mental health struggles is really
helpful! It’s so easy to round up your remaining change or give a
couple dollars. It’s all going to a good place, I feel really good
about asking people to donate during a transaction,” said Oliver
Garofalow, Retail Sales Associate, RSQ/Tilly’s.
“We are very proud of our partnership with TLC and are grateful
for the support our customers have provided to TLC via the
Round-Up-4-Change Campaign,” commented Ed Thomas, Tilly’s President
and Chief Executive Officer. “TLC's mission is more critical than
ever. As a proud supporter of that mission, we are committed to
spreading positivity and hope for a brighter future. Together with
TLC, we can make a real difference in our communities, and I invite
others to join us in this effort.”
In addition to the “Round-Up-4-Change Campaign”, Tilly’s
supports TLC’s mission through an annual fundraising golf
tournament and monthly contribution towards their emotional
wellness program. Most recently, four c-level Tilly’s executives
joined the TLC board of directors, including Ed Thomas, Laura
Janney (EVP and Chief Merchandising Officer), Mike Henry (EVP and
Chief Financial Officer), and Jon Kosoff (Chief Digital Officer).
TLC is extremely grateful to Tilly’s for its tremendous support and
efforts towards the mission of inspiring today’s youth towards
their fullest potential as productive, kind, happy and responsible
individuals.
About TLC
The lack of resources and support for youth mental health
services is alarming, especially considering the numerous and
complex challenges our young people are facing today. TLC's
emotional wellness program is helping to fill this gap by equipping
teens with essential life skills and coping techniques that combat
issues like suicide, anxiety, depression, bullying, school
violence, substance abuse, and addiction. Through its "I Am Me"
curriculum, TLC empowers youth to overcome adversity and crises by
developing critical life skills through a series of lessons that
include effective communication, stress management, responsible
decision-making, goal setting, and more. By providing youth with
ongoing opportunities to apply different wellness techniques,
including guided discussions, journaling, mindfulness moments, art,
and role-playing, teens adopt a positive mindset, enabling them to
move past trauma, navigate challenges, and thrive.
For more information on Tilly’s Life Center, please visit
www.tillyslifecenter.org and stay connected by following
@tillyslifecenter and searching these hashtags #TillysLifeCenter
#TLC.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231218942319/en/
Master Plan Communications, Inc. Anissa Arefeen 469-733-8675
anissa@masterplancommunications.com or Ashton Maxfield 949-289-6493
ashton@masterplancommunications.com
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