TEGNA Names Carrie Yates President and General Manager at WZDX in Huntsville
29 August 2024 - 9:30PM
Business Wire
TEGNA Inc. (NYSE: TGNA) today announced that Carrie Yates has
been named president and general manager at WZDX, TEGNA’s Fox
affiliate serving Huntsville, Alabama, effective immediately. Yates
has been the interim general manager since the retirement of Larry
Audas this past spring. In her role, Yates is responsible for
overseeing the station’s operations across all platforms, as well
as community outreach efforts and driving results for
advertisers.
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Carrie Yates will lead station operations
at TEGNA's WZDX in Huntsville, Alabama. (Photo: Business Wire)
Yates has a track record of success in sales leadership roles
serving clients in Alabama, most recently at WSFA in Montgomery and
WAFF in Huntsville before joining WZDX in 2020. At WSFA she led the
station to record revenue and digital performance. Earlier in her
career, Yates was national sales manager at WALA and WFNA, and
local and regional account executive at WALA and WBPG in Mobile,
Alabama.
“Carrie’s extensive experience as a sales leader and business
strategist, combined with her deep understanding of the Alabama
market, uniquely positions her to lead the WZDX team and serve the
Huntsville community,” said Paul Trelstad, senior vice president,
media operations, TEGNA.
“I'm thrilled to continue my work with TEGNA in Huntsville—a
city I’m proud to call home with my family. My commitment to our
community, dedicated employees, and valued advertisers has never
been stronger. Huntsville is thriving, and I’m eager to help serve
and drive innovation at the station and across the market,” said
Yates.
Yates has a history of community service and professional
affiliations in the various markets in which she has served,
including community crisis centers and advertising trade
associations.
Yates graduated magna cum laude from the University of Alabama
Tuscaloosa with a B.S. in Human Environmental Sciences.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that
serves the greater good of our communities. Across platforms, TEGNA
tells empowering stories, conducts impactful investigations and
delivers innovative marketing solutions. With 64 television
stations in 51 U.S. markets, TEGNA is the largest owner of top 4
network affiliates in the top 25 markets among independent station
groups, reaching approximately 39 percent of all television
households nationwide. TEGNA also owns leading multicast networks
True Crime Network and Quest. TEGNA offers innovative solutions to
help businesses reach consumers across television, digital and
over-the-top (OTT) platforms, including Premion, TEGNA’s OTT
advertising service. For more information, visit www.TEGNA.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240829034638/en/
For media inquiries, contact: Anne Bentley Vice
President, Chief Communications Officer 703-873-6366
abentley@TEGNA.com
For investor inquiries, contact: Julie Heskett Senior
Vice President, Chief Financial Officer 703-873-6747
investorrelations@TEGNA.com
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