American Crew Founder David Raccuglia Expands His Role to Creative Director and Global Head of Education
13 Oktober 2022 - 2:30PM
Business Wire
American Crew, the professional leader in men’s grooming and #1
Men’s Styling Brand in the U.S.*, is thrilled to announce the
expansion of American Crew Founder David Raccuglia’s role to
Creative Director and Global Head of Education.
In his extended capacity, Raccuglia will lead American Crew’s
creative direction as well as the education department globally. He
will continue his place behind the camera as the brand’s iconic
campaign photographer and use his category expertise with the
marketing teams to further American Crew’s commitment to
innovation, imagery and excellence.
“When I started American Crew, the men’s grooming category was
virtually non-existent,” states David Raccuglia. “Today, almost 30
years later, the category has boomed — as has the American Crew
brand because of the opportunities that were presented to us when
we joined Revlon, Inc. I am elated to continue pushing the
boundaries of innovation, creativity and, ultimately, the men’s
grooming industry at large. American Crew began because I was
inspired to create high-performing products for the salon
professional and the clients they so passionately serve. And being
a salon owner myself for many decades, I am excited to re-emphasize
our commitment to the barbers and stylists that got us to where we
are today.”
“David has always been close to the brand, and we are excited to
expand his role to further drive this incredible brand that he
built,” states David Caracappa, Global Head of Revlon Professional
Portfolio brands. “We look forward to his creative expertise to
advance our professional brand portfolio.”
Raccuglia launched American Crew in Chicago in 1994, catapulting
a revolution in the industry that paved the way for men’s grooming
to become the powerhouse industry it is today. The initial six
products – Daily Shampoo, Daily Conditioner, Texture Cream, Firm
Hold Styling Gel, Light Hold Styling Gel and Pomade – were met with
rave reviews. With Raccuglia’s expertise and commitment to
barbering and the Professional community, American Crew quickly
became a household name in men’s grooming, continuing to innovate
with high-performance products including Detox Shampoo, Fiber and
Matte Clay Spray.
About American Crew®:
American Crew®, the Official Supplier to Men™, was founded in
1994 creating a market for grooming options made specifically for
men. Over 25 years later, the company has developed a comprehensive
portfolio of premium products, as well as a legacy steeped in
commitment to the performance that stylists demand and the quality
that men trust. From hair and body to shave, skin and fragrance,
the American Crew® brand is dedicated to fulfilling the styling
needs of today’s man. A landmark in the professional grooming
industry, American Crew® has distribution in over 30,000 salons,
barbershops, and authorized retailers across 50 countries.
For the latest on American Crew® including news and grooming
tips, follow @AmericanCrew on Instagram, Tik Tok, Facebook and
YouTube, and visit www.americancrew.com.
*REVLON calculation based in part on data reported by NielsenIQ
through its ScanTrack Service for the Men’s Hair Care Styling
Products category for the 52-week period ending 8/27/22, for the
Total U.S. market, xAOC, according to the NielsenIQ syndicated
product hierarchy. Copyright © 2022 Nielsen Consumer LLC.
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version on businesswire.com: https://www.businesswire.com/news/home/20221013005095/en/
Diyanti Camilla; Diyanti.Camilla@revlon.com
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