Q2 Introduces Helix: Banking as a Service to Make Finance Human
02 Februar 2022 - 2:00PM
Business Wire
Q2 Holdings, Inc. (NYSE:QTWO), a leading provider of digital
transformation solutions for banking and lending, today announced
the introduction of Helix, the evolution of Q2’s
Banking-as-a-Service (BaaS) platform. As a cloud-native core
purpose built for embedded finance, Helix enables any innovative
company to offer differentiated banking products that are
personalized to serve the unique needs of their users. While Q2’s
digital banking platform is focused on serving the needs of banks
and credit unions, Helix empowers fintechs, technology companies
and consumer brands with the platform and financial institution
partners needed to embed banking into their ecosystems.
Helix serves more than 11 million users nationwide and processes
over $20 billion in transactions per year. Helix offers the
building blocks of banking – accounts, cards, payments, data and
controls, administrative tools and monetization solutions – all in
one place to make it easier to embed personalized financial
experiences in context.
“We have entered a new frontier in financial services: the
convergence of financial institutions, fintechs and consumer
brands,” said Jonathan Price, EVP of Emerging Business, Corporate
& Business Development, Q2. “Successful technology companies
historically have gained traction in the market by building their
products around each specific user’s needs and context. We have
taken that same design philosophy and applied it to banking.”
“With Helix, we are building on Q2’s expertise in digital
banking and partnering with innovative companies to make finance
human,” said Helix General Manager Ahon Sarkar. “For us, making
finance human means three things: first, creating a world where the
financial products that serve us are as unique as the people that
use them; second, enabling companies to design their products
around each person instead of forcing people to conform their needs
to existing products; and third, creating a world where
human-centric financial services are available for every
person.”
With Helix, companies can create unique banking solutions that
are designed around their users to drive adoption, engagement,
retention and ultimately, profitability.
“The thing that stands out about Helix is the simplicity: in the
technology and integration and then in the pricing model,” said
Acorns Chief Business Officer, Manning Field. “There’s so much
inherent complexity in this landscape and Helix makes it easy to
develop something great for our customers.”
With a modern, proprietary cloud-based core, native REST APIs, a
unified back-office console for easier fintech-bank collaboration,
and a network of sponsor bank partners, Helix is designed to work
together seamlessly, eliminating the need to combine and manage
disparate systems.
“In any innovation, it takes a team to move forward,” said Todd
Brockman, general manager of Visa DPS. “Visa is excited to partner
with Helix as a preferred card processor to bring new innovation to
the financial industry.”
For companies that want to offer banking solutions to their
users to drive retention and engagement, Helix provides the
following key benefits:
- Personalization – Historically, many of the banking
products offered to consumers have been cookie-cutter solutions
that are inadequate in meeting the growing needs of companies and
serving the unique needs of users. Helix helps companies leverage
the context they have about users to define protocols such as
limits, features, and controls at a per-customer level. This level
of personalization drives engagement for the client programs while
helping to more granularly manage the risk of fraud.
- Impact at Scale – To “make finance human,” Helix has to
operate at the largest scale. Taking these personalized banking
products and scaling them up to multi-million user bases come with
a set of unique challenges, distinct from those of a program
starting with its first user. With a technology foundation capable
of supporting multi-million user programs, a user-centric API
architecture, and a unique back-office console, Helix is making it
easier than ever for companies to build profitable and sustainable
banking products and businesses.
- Flexibility and Control – Helix offers a fully equipped,
comprehensive back-office console and fraud management tools to
simplify operations and streamline dispute and fraud resolution. By
making operations easier and customer support experiences more
seamless, Helix allows organizations to respond faster and gives
our customers more flexibility and control. By giving companies
fraud controls at the user level, Helix enables organizations to
leverage their existing understanding of their customers to make
better risk decisions, minimizing fraud and maximizing user
engagement.
- Lower cost of service - Helix’s cloud architecture
allows it to operate at a much lower cost-basis than traditional
cores, lowering the cost of serving user accounts and enabling
companies to design products around customers’ unique needs. By
enabling innovative companies to embed financial solutions into
their products, Helix allows organizations to make it easier for
any anyone to participate in the U.S. economy.
For more information about Helix visit helix.q2.com.
About Q2 Holdings, Inc.
Q2 is a financial experience company dedicated to providing
digital banking and lending solutions to banks, credit unions,
alternative finance, and fintech companies in the U.S. and
internationally. With comprehensive end-to-end solution sets, Q2
enables its partners to provide cohesive, secure, data-driven
experiences to every account holder – from consumer to small
business and corporate. Headquartered in Austin, Texas, Q2 has
offices throughout the world and is publicly traded on the NYSE
under the stock symbol QTWO. To learn more, please visit
Q2.com.
About Helix
Helix gives innovative fintechs and brands the building blocks
of banking — accounts, cards, payments, data and controls, admin
tools, and monetization solutions — to make it easy to embed
personalized financial experiences that easily integrate and scale.
For more information on Helix, visit helix.q2.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220202005396/en/
MEDIA CONTACT: Cole Lanier Q2 Holdings, Inc. M: +1-205-616-6142
Cole.lanier@q2.com
INVESTOR CONTACT: Josh Yankovich Q2 Holdings, Inc. O: +1-512-682-4463
josh.yankovich@Q2.com
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