The First Marcus ScreenX Auditorium Will Be at
Marcus Ridge Cinema in New Berlin,
WI
HOLLYWOOD, Calif., Sept. 18, 2023 /PRNewswire/ -- CJ 4DPLEX, the
world's leading producer of premium film formats and cinema
technologies, and Marcus Theatres®, a division of The Marcus
Corporation (NYSE: MCS) and the fourth largest exhibitor in
the U.S., announced today they have opened the first-ever ScreenX
auditorium in the State of
Wisconsin. The new immersive, 270-degree panoramic ScreenX
theatre is open at the Marcus Ridge Cinema in New Berlin, Wisconsin, in time for 20th
Century Studios' "The Creator," opening on September 29th.
ScreenX is the world's first multi-projection cinema that
expands specially selected sequences of the film onto the
left-and-right-side walls of the auditorium. The 270-degree,
panoramic field of view draws audiences into the story and immerses
them in a virtual reality-like setting with cinema quality
resolution. ScreenX surpasses the traditional movie-going
experience and can't be replicated at home. This marks the second
CJ 4DPLEX location for Marcus Theatres, with the first being the
multi-sensory 4DX format at Marcus Gurnee Mills Cinema.
"At CJ 4DPLEX, we are dedicated to pushing the boundaries of
cinema and providing moviegoers with unforgettable experiences not
available at home," stated Don
Savant, CEO and President, CJ 4DPLEX America. "Our ongoing
partnership with Marcus Theatres aligns perfectly with this vision,
and the opening of the Marcus Ridge Cinema ScreenX auditorium
further solidifies our commitment to delivering cutting-edge
entertainment."
"CJ 4DPLEX has been an exceptional partner for us, and we are
delighted to expand our collaboration with the introduction of
ScreenX at our Marcus Ridge Cinema location," stated Gregory S. Marcus, Chairman, President, and CEO
of The Marcus Corporation. "This addition allows us to bring the
magic of ScreenX technology to our Marcus Theatres guests,
enhancing their movie-watching experience with 270-degree,
panoramic views."
Added JongRyul Kim, CEO, CJ 4DPLEX, "We're honored to continue
our partnership with Marcus Theatres and bring the immersive
cinematic experience of ScreenX to even more audiences. The
addition of the Marcus Ridge Cinema ScreenX auditorium marks a
significant milestone in our collaboration, and we couldn't be more
excited about it."
Marcus Ridge Cinema's ScreenX auditorium will feature 108
recliners and four designated wheelchair spaces along with a 45'
wide screen. Marcus Ridge Cinema is located at 5200 S Moorland Rd,
New Berlin, WI 53151.
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology
company, headquartered in Seoul
with international offices in Los
Angeles and Beijing. The
company has created innovative film technologies for theaters
worldwide that include 'ScreenX', '4DX', and '4DX Screen' for
consumers to experience films in ways that were never before
possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also
includes entertainment powerhouses CJ CGV, the fifth largest
theater chain in the world, and CJ ENM (CJ Entertainment &
Media), who produced the Academy Award®, Golden Globe® and SAG
Awards winning film, "Parasite". CJ 4DPLEX was named Most
Innovative Company of 2017 and 2019 in Live Events by Fast Company,
and the technology has been recognized with Silver at the Edison
Awards in the Media and Visual Communications-Entertainment
category in 2015 and 2018.
ScreenX is the world's first multi-projection cinema with an
immersive 270 degree field of view. By expanding the image beyond
the frame and onto the walls of the theatre, ScreenX places the
audience directly at the center of the story, creating a visually
immersive viewing experience unlike any other. To date, there are
over 365 ScreenX auditoriums around the world in 40 countries.
4DX provides moviegoers with a multi-sensory cinema-going
experience, allowing audiences to connect with movies through
motion, vibration, water, wind, snow, lightning, scents, and other
special effects that enhance the visuals on-screen. Each 4DX
auditorium incorporates motion-based seating synchronized with more
than 21 different effects and optimized by a team of skilled
editors. To date, there are over 789 4DX auditoriums around the
world, spanning over 70 countries.
4DXScreen is a powerful combination of our super premium
immersive theatre technologies of ScreenX and 4DX in one
auditorium, creating a never-before-seen experience for
cinemagoers. To date, there are 43 4DXScreens installed around the
globe.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus
Corporation, is the fourth largest theatre circuit in the United States and currently owns or
operates 993screens at 79 locations in 17 states under the Marcus
Theatres, Movie Tavern® by Marcus and BistroPlex® brands.
For more information, please visit www.marcustheatres.com and
follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus Theatres division, its lodging division,
Marcus® Hotels & Resorts, owns and/or manages 16
hotels, resorts and other properties in eight states. For
more information, please visit the company's website at
www.marcuscorp.com.
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