The pilot aims to offset the environmental
impact by turning it into electricity, heat, or fuel
BOSTON, March 7,
2024 /PRNewswire/ -- Kimberly-Clark's U.S.
Huggies® Brand and select Bright Horizons™ child care
centers throughout Boston are
teaming up on a new pilot program that aims to offset the
environmental impact of used diapers and wipes going to landfill by
turning it into electricity, heat or fuel through a process known
as Waste-to-Energy. Based on preliminary estimates, over the next
year, the pilot program is expected to result in thousands of
pounds of trash being diverted from local landfills.
"Huggies is passionate about providing innovative solutions to
better serve consumers and communities," said Matt Barresi, North American Vice President of
the Huggies Brand. "Whether it's having the original Leak
Lock® blowout blocker since 1997, a 20% thicker baby
wipe* or a solution to help keep diapers and wipes out of
landfills, we're proud to partner on this breakthrough program to
help create a more sustainable environment."
Waste-to-Energy technology, a process managed by our partners at
Covanta, offsets the use of fossil fuels and reduces carbon
emissions and methane generation from landfills at many facilities
around North America, including
the local Boston area.
Waste-to-Energy takes non-hazardous waste – otherwise destined for
landfill – and combusts it, generating steam for electricity
production. The resulting ash is also processed to recover metal
for recycling while all gases are collected, filtered, and cleaned
to minimize environmental impact.
"Diaper waste in landfills has been an ongoing concern for our
local families, and we're thrilled to partner with Huggies to help
make a positive environmental impact in the Boston community," said Sondra Ahearn, Regional Manager for Bright
Horizons. "We remain dedicated to supporting our families and the
communities in which they live, and this is the next step in that
mission."
The pilot will run at select Boston-area Bright Horizons centers. Pending
outcomes, Huggies and Bright Horizons will look to potentially
expand the pilot in other major metro cities. To learn more about
Bright Horizons and Huggies, please visit BrightHorizons.com or
Huggies.com, or follow along on social media. To learn more about
the Waste-to-Energy process, please visit Covanta.com.
About Bright Horizons Family Solutions Inc.
Bright
Horizons® is a leading global provider of
high-quality early education and child care, back-up care, and
workforce education services. For more than 35 years, we have
partnered with employers to support workforces by providing
services that help working families and employees thrive personally
and professionally. Bright Horizons operates approximately 1,050
early education and child care centers in the United States, the United
Kingdom, the Netherlands, Australia and India,
and serves more than 1,450 of the world's leading employers. Bright
Horizons' early education and child care centers, back-up child and
elder care, and workforce education programs help employees succeed
at each life and career stage. For more information, go
to www.brighthorizons.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and
an understanding of people's most essential needs, we create
products that help individuals experience more of what's important
to them. Our portfolio of brands, including Huggies, Kleenex,
Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups,
GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold
No. 1 or No. 2 share positions in approximately 80 countries.
We use sustainable practices that support a healthy planet, build
strong communities, and ensure our business thrives for decades to
come. We are proud to be recognized as one of the World's Most
Ethical Companies(R) by Ethisphere for the fifth year in a row. To
keep up with the latest news and to learn more about the company's
150-year history of innovation, visit kimberly-clark.com.
*vs Huggies® Simply Clean®
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SOURCE Kimberly-Clark Corporation