HP Powers Engaging Digital Experiences With Enhanced Rich Media
Management Solution
HP MediaBin 8.1 Delivers Technology Integrations With Leading
Online Video Platform From Brightcove and Limelight
PALO ALTO, CA--(Marketwired - Apr 7, 2014) - HP (NYSE: HPQ)
-- HP Autonomy today announced HP MediaBin 8.1, the latest
evolution of its market-leading digital asset management software
to help organizations leverage rich media assets in digital
marketing campaigns more effectively, enabling them to deliver more
powerful customer experiences across all channels, and resulting in
greater engagement, increased conversion rate and higher-impact
marketing.
The explosion of rich media has raised customer experience
expectations, making delivery of compelling, visually rich media
across a variety of channels pervasive in today's competitive
marketing campaigns. Organizations are increasingly challenged to
not only understand the meaning contained within rich media assets
but also effectively utilize and manage the critical information
that lies within multimedia content.
HP MediaBin 8.1 simplifies the core tasks of media management,
search and publishing while providing advanced scalability and
in-depth, real-time media monitoring and analytics for all rich
media assets, including images, audio and video files.
"We are very pleased to see HP Autonomy's continued
investment in their Digital Media Management solution with the new
release of HP MediaBin 8.1," said David R. Price, project manager,
Kaiser Permanente. "Kaiser implemented HP MediaBin last year and
our users find it to be a giant leap forward. MediaBin's
scalability, flexibility, configurable tasks, automated
upload/download workflows, image transformations and API guide make
it a tremendous Digital Asset Management system for us."
HP Autonomy also announced collaborations with leading online
video platform vendors Brightcove and Limelight Networks. With this
integration, HP MediaBin 8.1 provides its users with best-of-breed
solutions to manage, distribute, stream and analyze video assets to
an online audience in a few simple clicks.
"HP Autonomy is continuing to provide solutions like HP
MediaBin 8.1 to meet the exponential growth of rich media, helping
organizations leverage invaluable data from multimedia content to
develop dynamic and compelling online experiences for customers,"
said Rafiq Mohammadi, general manager, Marketing Optimization, HP
Autonomy. "Together with our partners, we are delivering product
innovations that simplify rich media management, leading to more
defined and deliberate marketing campaigns that truly resonate with
customers."
Powered by HP Autonomy's meaning-based computing platform, HP
IDOL, HP MediaBin 8.1 helps organizations deliver high-impact
marketing and communications that fully leverage rich media with
greater agility and brand equity. The current release includes the
following updates:
- Simplified metadata
management: through advanced grouping and bulk editing of
data associated with a variety of assets, users can customize the
way their assets are searched for and organized.
- Increased
usability: the ability to immediately sort, filter and view
rich media provides new options for users to organize and preview
items, making it easier for users to collect, move, edit, and
upload or delete multiple rich media assets.
- Conceptual asset
search: by leveraging advanced algorithms in HP IDOL 10.5,
users receive real-time suggestions and recommendations for
increased digital asset relevance.
- Open integration and
workflow: through integration of HP Process Automation
7.4.1, users can create models and monitor visual workflows for any
process related to asset ingest, transformation and distribution.
Open API technologies and web services enable integration of
third-party applications and development of customer user
interfaces.
- Choice of deployment
models: advanced on-premises, cloud and hybrid
implementations include increased performance and security
functionalities.
"Brightcove customers create and manage an ever-increasing
number of rich media assets across a large number of distribution
channels and devices," said David Sayed, vice president, Product
Management, Brightcove. "For organizations using both HP MediaBin
and Brightcove Video Cloud, we are excited about the level of
integration that is now available, which will further enable
organizations to manage and leverage their rich media
assets."
"Organizations are increasingly looking for new ways to
integrate digital assets and video to create compelling customer
experiences," said Edgardo Nazario, vice president, Cloud
Solutions, Limelight Networks. "With HP MediaBin 8.1, users get a
solution that combines strong digital asset management capabilities
with a robust analytics platform. We're pleased to work with HP
Autonomy to help organizations engage their audiences by delivering
stronger, more impactful rich media assets."
Availability HP MediaBin 8.1 is available now.
Additional information is available at
www.autonomy.com/products/mediabin. HP also will be demonstrating
the new software at NAB 2014 in the HP Meeting Place and Demos
center at the Las Vegas Convention Center South Hall S111 April 7
to April 9 from 9 a.m. to 6 p.m.
About HP Autonomy HP Autonomy is a global leader in software
that processes unstructured human information, including social
media, email, video, audio, text and web pages. Using HP Autonomy's
information management and analytics technologies, organizations
can extract meaning in real time from data in virtually any format
or language, including structured data. A range of purpose-built
market offerings help organizations drive greater value through
information analytics, unified information access, archiving,
eDiscovery, enterprise content management, data protection and
marketing optimization. Additional information is available at
autonomy.com.
About HP HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society.
With the broadest technology portfolio spanning printing, personal
systems, software, services and IT infrastructure, HP delivers
solutions for customers' most complex challenges in every region of
the world. More information about HP is available at
http://www.hp.com.
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