Holley Introduces New Revolutionary Electronic Fuel Ignition System With Sniper 2
02 August 2023 - 1:30PM
Business Wire
Sniper 2 is the next generation of Holley’s
popular Sniper EFI conversion platform
Demonstrates Holley’s commitment to drive
innovation and put the customer first
Holley Inc. (NYSE: HLLY), a leading platform serving performance
automotive enthusiasts, today announced the launch of its Sniper 2
electronic fuel injection (Sniper 2 EFI), a self-tuning,
easy-to-install, EFI conversion for common 4-barrel style
carburetors. Sniper 2 EFI represents the next evolution of the
Company’s large and fast-growing Sniper product line, which was
first introduced in 2016 and brought modern Electronic Fuel
Injection (EFI) to factory equipped carbureted vehicles. Sniper 2
represents Holley’s latest product launch in the Company’s #1
product category – Electronic Fuel Injection.
“The performance aftermarket is rapidly evolving, and we are
committed to inspiring and enabling our enthusiast consumers in
their automotive adventures by bringing innovation to the market,”
said Matthew Stevenson, President and Chief Executive Officer.
“Holley has excelled in anticipating the future needs of the
automotive enthusiast, including the desire to modify classic
vehicles to run like modern vehicles, and this remains a key pillar
of our overarching strategy.”
Stevenson concluded, “The introduction of Sniper 2 EFI advances
our journey to innovate products for existing and emerging
categories and platforms. The advancements made to this
market-leading product open up a larger addressable market of
classic vehicles through improved ease-of-use, vehicle performance
and Holley connectivity with the customer across a portfolio of our
branded products. Our Holley team is passionate about accelerating
development in innovative products our enthusiast consumers desire,
and the Sniper 2 offers seamless integration with the broader
Holley EFI product line.”
Key Product Features
- New design making the #1 EFI Conversion even more
user-friendly
- Simpler installation requires only four wiring connections,
reducing complexity and install time
- Holley’ unique quick-start feature allows consumers to get
their Sniper EFI system running by only answering a few simple
questions about their engine. No laptop computer or prior tuning
experience required!
- Next generation electronics offers enhanced features and
greater compatibility with older vehicles
- Unlocks upcoming product launches including the Power
Distribution Module (PDM) and wireless connectivity which will
allow enthusiasts to connect their Sniper 2 EFI to Holley via their
iOS® or Android®1 based smartphone for the first time
The Sniper 2 EFI is now available on www.holley.com.
About Holley
Holley Inc. (NYSE: HLLY) is a leading designer, marketer, and
manufacturer of high-performance products for car and truck
enthusiasts. Holley offers a leading portfolio of iconic brands
that deliver innovation and inspiration to a large and diverse
community of millions of avid automotive enthusiasts who are
passionate about the performance and personalization of their
classic and modern cars. Holley has disrupted the performance
category by putting the enthusiast consumer first, developing
innovative new products, and building a robust M&A process that
has added meaningful scale and diversity to its platform. For more
information on Holley, visit https://www.holley.com.
Forward-Looking
Statements
Certain statements in this press release may be considered
“forward-looking statements” within the meaning of the “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. Forward-looking statements generally
relate to future events or Holley’s future financial or operating
performance. For example, projections of future revenue and
adjusted EBITDA and other metrics are forward-looking statements.
In some cases, you can identify forward-looking statements by
terminology such as “may,” “should,” “will,” “continue,”
“estimate,” “see,” “look,” “anticipate,” “believe,” “predict,” “or”
or the negatives of these terms or variations of them or similar
terminology. Such forward-looking statements are subject to risks,
uncertainties, and other factors which could cause actual results
to differ materially from those expressed or implied by such
forward-looking statements. These forward-looking statements are
based upon estimates and assumptions that, while considered
reasonable by Holley and its management, are inherently uncertain.
Factors that may cause actual results to differ materially from
current expectations include, but are not limited to: 1) the
ability of Holley to grow and manage growth profitably which may be
affected by, among other things, competition and maintenance of
relationships with customers and suppliers; 2) the ability to hire
or retain its management and key employees; 3) costs related to
Holley being a public company; 4) disruptions to Holley's
operations, including as a result of cybersecurity incidents; 5)
changes in applicable laws or regulations; 6) the outcome of any
legal proceedings that may be instituted against Holley; 7) general
economic and political conditions, including the current
macroeconomic environment, political tensions and war (such as the
ongoing conflict in Ukraine); 8) the possibility that Holley may be
adversely affected by other economic, business and/or competitive
factors, including recent events affecting the financial services
industry (such as the closures of certain regional banks); 9)
Holley’s estimates of its financial performance; 10) our ability to
anticipate and manage through disruptions and higher costs in
manufacturing, supply chain, logistical operations, and shortages
of certain company products in distribution channels; and 11) other
risks and uncertainties set forth in the section entitled “Risk
Factors” and “Cautionary Note Regarding Forward-Looking Statements”
in Holley’s Annual Report on Form 10-K for the year ended December
31, 2022 filed with the U.S. Securities and Exchange Commission
(“SEC”) on March 15, 2023, and that are otherwise described or
updated from time to time in Holley’s filings with the SEC.
Although Holley believes the expectations reflected in the
forward-looking statements are reasonable, nothing in this press
release should be regarded as a representation by any person that
the forward-looking statements or projections set forth herein will
be achieved or that any of the contemplated results of such forward
looking statements or projections will be achieved. There may be
additional risks that Holley presently does not know or that Holley
currently believes are immaterial that could also cause actual
results to differ from those contained in the forward-looking
statements. You should not place undue reliance on forward-looking
statements, which speak only as of the date they are made. Holley
undertakes no duty to update these forward-looking statements,
except as otherwise required by law.
1 iOS and Android are registered trademarks of Cisco Technology,
Inc. and Google LLC, respectively.
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version on businesswire.com: https://www.businesswire.com/news/home/20230802873480/en/
Investor Relations Contact: Ross Collins or Stephen Poe
Alpha IR Group 312-445-2870 HLLY@alpha-ir.com
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