GFR Greenfire Resources Ltd

AUSTIN, Texas, April 12 /PRNewswire/ -- Cincinnati-based Great American Financial Resources, Inc. (NYSE:GFR) ("GAFRI"), a subsidiary of American Financial Group, Inc. (NYSE:AFG), and Senior Healthcare Consultants (SHC), Dallas, TX, the primary career division of RJR Insurance Services, Inc. (RJR), have announced a national marketing partnership focused on driving more supplemental health business through some of the recently acquired insurance company subsidiaries of GAFRI. This partnership represents a decision of GAFRI to distribute their senior products on a nationwide basis through the proven national marketing capability of SHC. Among the insurance companies of GAFRI that specialize in Medicare products, annuities, and senior life insurance that will be among the primary carriers whom SHC will market are Provident American Life & Health Insurance Company, Continental General Insurance Company, and Great American(R) Life Insurance Company. GAFRI and RJR also plan to enhance SHC's Senior Financial Security Consultants (SFSC) division by marketing many of GAFRI's annuity products and financial services to the senior population later in 2007. "The subsidiary companies of GAFRI offer innovative product lines that are properly priced to help protect the senior market," said Richard P. Dale, Jr., SHC's President and CEO of RJR. "Most importantly, the leaders of the GAFRI companies are visionaries. I believe our organizations share a unified vision for the future of this market, particularly with many of the changes involved with Medicare as we near the onset of the baby-boomer generation. With these shared beliefs and goals, we look forward to generating substantial premium volumes for them in 2007 and 2008, while also expanding our current cross- marketing product portfolio with them." Ernie Giambra, Chief Marketing Officer for Great American(R) Supplemental Benefits Group commented on the partnership by saying, "Strategically, we believe SHC to be a very good fit considering our existing lines of supplemental health business. Given SHC's historical production record with their past partnerships, we feel they will be a tremendous addition to our marketing efforts and expect them to be a leader in our carrier distributions. Both organizations stand to benefit greatly from this partnership and we fully expect the relationship to flourish over the long term." About Senior Healthcare Consultants SHC is one of the nation's largest and most successful independent career- marketing organizations. It offers an exceptionally high level of marketing support and comprehensive training for its captive field agents in a true career environment. It is the only one of its kind to provide daily preset sales appointments exclusively to its staff of agents in their senior health division, as well as their senior life and Medicare Advantage divisions. In their captive-distribution alone, SHC is on track to write $25 million in new sales production in 2007. For more information, visit http://www.shcmarketing.com/ and http://www.shcsales.com/ . About Great American Financial Resources, Inc. GAFRI is a Cincinnati-based insurance holding company with $12 billion in assets. The Company's subsidiaries include Great American(R) Life Insurance Company, Annuity Investors Life Insurance Company, United Teacher Associates Insurance Company (headquartered in Austin, Texas) and Loyal American Life Insurance Company(R), Continental General Insurance Company, Provident American Life & Health Insurance Company. Through these companies, GAFRI markets fixed, indexed, and variable annuities and a variety of supplemental products. For more information, visit http://www.gafri.com/ . http://www.newscom.com/cgi-bin/prnh/20060110/DATU022 http://photoarchive.ap.org/ DATASOURCE: Senior Healthcare Consultants; Great American Financial Resources, Inc. CONTACT: Brian Corder of Senior Healthcare Consultants, +1-972-823-6100 Web site: http://www.shcmarketing.com/ http://www.shcsales.com/ http://www.gafri.com/

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