Getty Images and iStock Transform Visual Content Discovery with Innovative AI-powered Search Experience
13 März 2024 - 1:57PM
Getty Images (NYSE: GETY), a preeminent global visual content
creator and marketplace, today announced the launch of Enhanced
Search. This new cutting-edge search functionality, available on
both Getty Images and iStock’s platforms, is built to redefine how
customers find and discover visual content by delivering faster and
more relevant results through natural and conversational queries to
elevate their creative process.
Powered by innovative AI and machine learning
models, Enhanced Search enables users to explore Getty Images' and
iStock's extensive library of pre-shot creative content of millions
of images, videos, and illustrations with an increased level of
detail. The new functionality allows users to type in natural and
descriptive phrasing to produce thousands of results more
efficiently and without needing to match exact keywords.
Enhanced Search is turned on automatically for creative searches
and can be applied to all search experiences globally, across all
languages. A more fluid and intuitive search experience means
customers can confidently find what they’re looking for with less
of a need to backtrack, retry queries with different words, or
worry about typos and other mistakes in their native language.
"We are always innovating to help our customers discover and
license pre-shot creative visuals tailored to their commercial
needs as easily and quickly as possible,” said Getty
Images’ Chief Product Officer, Grant Farhall. “Enhanced
Search will support the increasingly expressive search queries we
are seeing from our customers, making the amazing visual content we
offer even more accessible."
This innovative experience drives greater breadth and
flexibility, returning more effective search results, with users
rarely encountering sparse or zero-page result pages anymore.
To start using Enhanced Search, go to gettyimages.com and
istockphoto.com and for support on how to start searching, visit:
https://www.istockphoto.com/search-guide
Media Contact:Jenna
AttardiJenna.Attardi@gettyimages.com
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