Cedar Fair Announces Strategic Changes to Its Corporate Leadership Team
11 Dezember 2023 - 10:05PM
Business Wire
Cedar Fair Entertainment Company (NYSE: FUN), a leader in
regional amusement parks, water parks and immersive entertainment,
today announced a strategic reorganization to its corporate
leadership structure.
Robert (Bob) White, who since 2021 has served as senior vice
president of business intelligence, has been promoted to chief
commercial officer, a new executive-level position created to
better meet the challenges of today’s dynamic consumer landscape
and enhance the Company’s focus on driving guest demand.
Additionally, Christian Dieckmann will step into an elevated role
as chief strategy officer, focused on identifying growth
opportunities and driving strategic initiatives at the Company.
Both promotions are effective immediately.
As part of this strategic reorganization, Kelley S. Ford will
transition out of the executive vice president and chief marketing
officer position after serving 11 years in the post. To support the
organizational change, she will remain employed in a non-executive
role until March 29, 2024.
“I want to thank Kelley for her leadership and guidance over the
years,” said Richard A. Zimmerman, Cedar Fair’s president and chief
executive officer. “In 2012, Kelley became the company’s first
dedicated chief marketing officer on Cedar Fair’s executive team.
Since then, she has helped modernize and develop a comprehensive
marketing function that has played a key role in the company’s
growth. On behalf of all associates, I extend my sincere
appreciation and respect for her many contributions to Cedar
Fair.”
Zimmerman continued, “I am pleased to announce the promotions of
Bob and Christian to new leadership roles within the company. Bob
is a proven executive who has held key leadership roles across
sales, marketing, and operations over his distinguished career in
our industry. His wide range of experience perfectly complements
the Cedar Fair leadership team, and I am confident he will make a
significant impact on improving consumer demand and on driving
growth in our business.
“Christian has a track record of building key relationships and
successfully executing organizational growth strategies,” added
Zimmerman. “Since rejoining Cedar Fair over four years ago, he has
played an instrumental role in shaping our company’s evolution and
strategic direction. I am immensely grateful for Christian’s
partnership and look forward to strengthening that collaboration as
he embarks on his new and expanded role.”
White, who has more than 40 years of experience in the amusement
park industry, will be responsible for developing and directing the
company’s commercial strategies for guest acquisition. He will
report directly to Tim Fisher, Cedar Fair’s chief operating
officer. Dieckmann, who has a decade of experience in the
location-based entertainment space, including eight years with
Cedar Fair, will focus on developing and executing growth
opportunities across the company’s portfolio of properties. He will
report directly to Zimmerman.
About Cedar Fair
Cedar Fair Entertainment Company (NYSE: FUN), one of the largest
regional amusement-resort operators in the world, is a publicly
traded partnership headquartered in Sandusky, Ohio. Focused on its
mission to make people happy by providing fun, immersive and
memorable experiences, the Company owns and operates 13 properties,
consisting of 11 amusement parks, four separately gated outdoor
water parks, and resort accommodations totaling more than 2,300
rooms and more than 600 luxury RV sites. Cedar Fair’s parks are
located in Ohio, California, North Carolina, South Carolina,
Virginia, Pennsylvania, Minnesota, Missouri, Michigan, Texas and
Toronto, Ontario. The Company also operates an additional theme
park in California under a management contract.
Forward-Looking
Statements
Some of the statements contained in this news release that are
not historical in nature constitute “forward-looking statements”
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934, including
statements as to the Company's expectations, beliefs, goals, and
strategies regarding the future. These forward-looking statements
may involve risks and uncertainties that are difficult to predict,
may be beyond our control and could cause actual results to differ
materially from those described in such statements. Although the
Company believes that the expectations reflected in such
forward-looking statements are reasonable, it can give no assurance
that such expectations will prove to be correct or that the
Company's growth and operational strategies will achieve the target
results. Important factors, including general economic conditions,
the impacts of public health concerns, adverse weather conditions,
competition for consumer leisure time and spending, unanticipated
construction delays, changes in the Company’s capital investment
plans and projects and other factors discussed from time to time by
the Company in its reports filed with the Securities and Exchange
Commission (the “SEC”) could affect attendance at the Company’s
parks and the Company's growth strategies, and cause actual results
to differ materially from the Company's expectations or otherwise
to fluctuate or decrease. Additional information on risk factors
that may affect the business and financial results of the Company
can be found in the Company's Annual Report on Form 10-K and in the
filings of the Company made from time to time with the SEC. The
Company undertakes no obligation to publicly update or revise any
forward-looking statements, whether a result of new information,
future events, information, circumstances or otherwise, that arise
after the publication of this document.
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version on businesswire.com: https://www.businesswire.com/news/home/20231211503434/en/
Investor Contact: Michael Russell, 419.627.2233 Media
Contact: Gary Rhodes, 704.249.6119 https://ir.cedarfair.com
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