Fortegra Financial's Motor Club Division Partners With Valvoline
07 Oktober 2011 - 3:00PM
Marketwired
Fortegra Financial Corporation (NYSE: FRF) today announced that the
company's motor club subsidiary, Auto Knight Motor Club, renewed
and expanded its roadside assistance agreement with Ashland Inc.,
owner of the Valvoline consumer brand and loyalty programs. The
three-year agreement renews Auto Knight's roadside assistance
program for Valvoline's warranty program in Canada, and extends the
program to Valvoline warranties in the United States.
"We are thrilled to expand Fortegra's relationship with
Valvoline, an iconic brand in motor oil," said John Short,
Fortegra's Executive Vice President of Motor Clubs. "This deal
demonstrates the value of Fortegra's acquisition of Auto Knight,
which provides Fortegra a platform for growth and gives Auto Knight
the resources to drive significant business initiatives, such as
this one with Ashland. We're excited about the early success of our
strategy."
Valvoline installers give away loyalty cards at the time
consumers have a premium oil change or a Valvoline Professional
Series service performed. The loyalty cards include a free
four-month roadside assistance benefit, which is serviced by Auto
Knight. Repeat customers who have their oil changed three times a
year receive a year's worth of free roadside assistance.
According to Joseph Price, Brand Manager of Ashland Consumer
Markets, "Our roadside programs are designed to give our customers
confidence in our Valvoline products by providing them a safety net
through a roadside assistance benefit. Auto Knight has been a
valued partner and reliable provider of roadside assistance in
Canada, and we are excited that they agreed to provide roadside
assistance for our customers in the United States."
Auto Knight Motor Club offers roadside assistance across the
United States and Canada. It has 24-hour, 7 day a week dispatch
services, and its call center supports English, Spanish and French
speaking members.
About Fortegra Financial Fortegra
Financial Corporation is an insurance services company that
provides distribution and administration services and
insurance-related products to insurance companies, insurance
brokers and agents and other financial services companies in the
United States. It sells services and products directly to
businesses rather than directly to consumers. Fortegra's brands
include Life of the South, Consecta, Bliss & Glennon,
eReinsure, Motor Clubs, and Pacific Benefits Group. Additional
information about Fortegra can be found at www.fortegra.com.
About Valvoline Valvoline, a brand of
Ashland Inc. (NYSE: ASH), has been serving American motorists
longer than any other motor oil. The Valvoline family of products
includes Eagle One® appearance products, Car Brite® car restoration
products, Zerex® antifreeze, SynPower® performance products and
MaxLife® products created for higher-mileage engines. With more
than 850 locations throughout the United States, Valvoline Instant
Oil Change® is a leader in serving the quick lube market.
Ashland Inc. provides specialty chemical products, services and
solutions for many of the world's most essential industries.
Serving customers in more than 100 countries, it operates through
five commercial units: Ashland Aqualon Functional Ingredients,
Ashland Hercules Water Technologies, Ashland Performance Materials,
Ashland Consumer Markets (Valvoline) and Ashland Distribution. To
learn more about Ashland, visit www.ashland.com.
Contacts: Stephanie Gannon 904-352-2759
investor.relations@fortegra.com Fern Lazar 212-867-1762
flazar@lazarpartners.com
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