GRAPEVINE, Texas, Aug. 9, 2023
/PRNewswire/ -- Solo Stove, a home and outdoor lifestyle brand
within the Solo Brands (NYSE: DTC) portfolio, teamed up with
its local community to set a new Guinness World Record™ for the
"Most People Making S'mores Simultaneously." Altogether,
891 s'mores aficionados worked in synchrony to make history
and bring attention to National S'mores Day on August 10th.
With 500 fire pits and 891 people, one very
sticky and delicious world record was set.
The record-breaking roast occurred on Saturday, July 22, 2023, at an event
appropriately called "S'moresapalooza," in Solo Stove's hometown of
Grapevine, TX. Solo Stove provided
500 Mesa tabletop fire pits to attempt the record, which was
officially broken when 891 people simultaneously extended a
marshmallow over an open flame and then combined the roasted treat
with chocolate and graham cracker.
Additional support and s'mores-making supplies were provided by
partners Honey Maid Graham
Crackers, Jet-Puffed, Topo Chico, Scheels, Texas Parks
& Wildlife Foundation, and the Dallas Mavericks. The event
included hors d'oeuvres, beverages, games, and autograph signings
with A.J. Lawson from the Dallas Mavericks. The special
edition Mesa fire pits used for the roast were etched with the
Guinness World Record Attempt™ logo and distributed to participants
following the event.
"National S'mores Day has a special place in the hearts and
stomachs for all of us at Solo Stove. This year we wanted to
celebrate in the biggest way possible, by setting a world record,"
said Tyler DiGiovanni, Director of
Partnerships at Solo Stove. "Not even the heat of a hot summer
night in Texas amplified by 500 fire pits could diminish the joy of
coming together with our home community to break one incredibly
tasty world record. Incidentally, we may have broken the world
record for the most sticky fingers in one place too."
To get well equipped for National S'mores Day, visit
https://www.solostove.com.
About Solo Brands, Inc.
Solo Brands, headquartered in
Grapevine, TX, develops and
produces ingenious lifestyle products that help customers create
lasting memories. Through an omni-channel distribution model that
leverages e-commerce, strategic wholesale relationships and
physical retail stores, Solo Brands offers innovative products to
consumers through four lifestyle brands – Solo Stove, known for its
firepits, stoves, and accessories, Chubbies, a premium casual
apparel and activewear brand, Oru Kayak, innovator of origami
folding kayaks, and ISLE, maker of inflatable and hard paddle
boards and accessories.
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SOURCE Solo Stove