The innovative brand's highest energy return
shoe is here, set to propel runners to their next personal best,
complete with all-new advancements throughout the design.
GOLETA,
Calif., Feb. 1, 2024 /PRNewswire/ -- HOKA®, a
division of Deckers Brands (NYSE: DECK), is proud to announce the
launch of the all-new Cielo X1, the brand's latest addition to its
road racing lineup and highest energy return shoe. Designed with
insights and feedback from the HOKA roster of elite athletes, the
ultra-propulsive Cielo X1 is the ultimate road-racing shoe for the
most discerning athletes.
Fast in. Faster out.
Harnessing the brand ethos of delivering joyful performance with
an exciting push towards speed, the Cielo X1 encompasses the
brand's best race day learnings to provide a reliable and
trustworthy shoe that athletes can feel confident stepping into.
Featuring cutting-edge technologies that front-of-the-pack athletes
require on their most important race days, HOKA enlisted signature
design elements that supports stability and control when running at
top speeds. The Cielo X1 is an innovative, ultra-fast offering
within the competitive running space in which everyone can feel
race day ready.
The HOKA product team created this pinnacle race day shoe by
integrating advanced geometry, plate technology, and foam
compounds, while eliminating things that didn't enhance the ride.
These innovations include an exaggerated new rocker profile,
asymmetrical Active Foot Frame, dynamic winged carbon fiber plate,
and an aggressively cored out midsole, which come together to
create a light, fast, dynamic and stable ride.
Providing a racing experience like no other, the Cielo X1
midsole employs an early stage MetaRocker™ designed to move people
forward in stride, while the upgraded carbon fiber plate captures
the foot at faster speeds, through asymmetrical wings that wrap up
medially and laterally. Featuring a ProFlyX™ midsole construction,
the carbon plate is nestled between two layers of responsive PEBA
foam for our highest energy return shoe. The softer layer directly
underfoot provides comfort, while the firmer bottom layer provides
a resilient source of power, with speed-focused geometries
incorporated throughout. Strategic rubber coverage was incorporated
on high-traction areas of the outsole for maximum durability and
control.
An all-new engineered knit upper provides a lightweight,
breathable foot-hugging fit while the asymmetrical gusseted knit
tongue enables easy entry and a race-ready lockdown. Weighing 7.4
oz for a Women's size 8 and 9.3 oz for a Men's size 10, with a 40
mm stack height and 7mm drop, the Cielo X1 is World Athletics
approved.
Race fast fearlessly.
"The Cielo X1 was crafted with a hyperfocus on its dynamic
plated midsole system. The new innovative plate shape leverages the
extremes of geometry, along with a forefoot rocker that will propel
you forward in your stride. We're bringing the heat to the carbon
plated "space-race"," said Colin
Ingram, Vice President of Product and Apparel at HOKA. "Our
team put the Cielo X1 to the test with our HOKA athletes to craft a
pinnacle race offering that we believe has podiums and PRs written
all over its future. We can't wait to get the Cielo X1 out there on
the roads for everyone to try."
The Cielo X1 has been in testing by HOKA elite athletes, landing
impressive results across a variety of road distances, and is
expected to continue to making its mark in future races. Notable
results include HOKA Northern Arizona Elite (NAZ) member
Wesley Kiptoo making his marathon
distance debut at the Chicago Marathon, crossing the finish line in
2:10:28. Fellow HOKA NAZ Elite member Kellyn Taylor won the Rock 'n' Roll San Jose
Half Marathon qualifying for the 2024 US Olympics Marathon Trials
in 1:11:40, and teammate Alice
Wright placed 3rd. HOKA athlete and Olympian Rachel Smith
placed 2nd at the USATF Road 5K
Championships running 15:27.
HOKA is gearing up to launch the Cielo X1 as a part of its HOKA
FlyLab™ campaign, with a series of digital films and interactive
activations that celebrate innovation and the brand's
unconventional approach to helping athletes fly. Featuring HOKA NAZ
Elite athletes Futsum Zienasellassie and Kellyn Taylor, the films showcase the race day
shoe as a powerhouse of energy and speed, and the possibilities it
allows runners to unlock. The debut of the HOKA FlyLab™ experience
will open in Orlando, Florida
today through February 5, 2024.
The Cielo X1 is available for purchase today at HOKA.com and at
authorized HOKA dealers worldwide (MSRP $275)
About HOKA®
HOKA® is one of the fastest-growing performance footwear and
apparel brands in history. Conceived in the mountains, HOKA
footwear delivers an unprecedented combination of enhanced
cushioning and support for a uniquely smooth ride. Every day, HOKA
pushes the innovation and design of its footwear and apparel by
teaming up with a deep roster of world champions, taste makers and
everyday athletes. From finish lines to everyday life, HOKA fans
love the brand for its bold and unexpected approach, and its belief
in the power of humanity to create change for a better world. HOKA
empowers a world of athletes to fly over the earth. For more
information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are
sold in more than 50 countries and territories through select
department and specialty stores, Company-owned and operated retail
stores, and select online stores, including Company-owned websites.
Deckers Brands has over 40-years of history building niche footwear
brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please
visit www.deckers.com.
HOKA Media Contacts
Miranda Young
HOKA Global Brand Communications
miranda.young@hoka.com
OutsidePR
HOKA@OutsidePR.com
Jackie Sumsky
Azione PR
jackie.sumsky@azionepr.com
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SOURCE HOKA