Former Viant, Google executive to
spearhead agency business for independent converged TV advertising
platform
NEW
YORK, June 29, 2023 /PRNewswire/ --
Innovid (NYSE: CTV), an independent advertising platform for
the delivery, personalization and measurement of converged TV
across linear, CTV and digital, today announced the hire of
Dave Fahey as Vice President, Agency
Partnerships.
In this role, Fahey will be responsible for driving strategic
growth for Innovid's agency partnerships and supporting current
agency relationships. Specifically, he will help agency holding
companies realize significant efficiencies and competitive
advantages through performance- from self service ad serving to
real-time cross-platform measurement to data-driven personalization
at scale- across their client portfolios.
With more than 20 years of experience, Fahey joins Innovid
from Viant Technology where he served as Head of Agency
Partnerships. He created Viant's Agency Partnerships team, managing
the largest global agency clients and respective holding companies
and leading the most strategic and high-profile relationships. He
also served as a member of Viant's executive team, responsible for
P&L, corporate strategy, talent retention, communication, and
policies. Prior to Viant, Fahey was Global Agency Lead at Google,
building and guiding high-performing teams across the globe. In
addition to his new role at Innovid, Fahey serves as Strategic
Advisor (GTM) at Quicc, a video content search company.
"In a market heavily focused on efficiency, performance, and
scale, agencies are entrusted to make every advertising dollar
count for their clients," said Dave
Helmreich, Chief Commercial Officer at Innovid. "Throughout
his career, Dave has played a pivotal role in shaping strategic
agency partnerships globally. With a deep expertise in the digital
landscape and an understanding of the ever-evolving technological
advancements, he understands how to develop and execute innovative
strategies for agencies that maximize both revenue and market share
for brands and agencies. His experience will be pivotal for Innovid
as our agency relationships continue to grow and we deepen our
support of our current agency partners."
"Agencies are at the forefront of helping advertisers navigate
today's ever-evolving TV landscape, and their role in marrying
creative, technology, and data to drive impactful cross-platform
reach and outcomes for their clients cannot be understated," said
Fahey. "Innovid is perfectly positioned to support advertising
agencies through the delivery, personalization, and measurement of
those campaigns, fueled by real-time insights that inform
optimizations to meet and exceed client KPIs."
For more information about Innovid, visit innovid.com.
About Innovid
Innovid (NYSE: CTV) powers advertising delivery,
personalization, measurement across linear, connected TV (CTV) and
digital for the world's largest brands. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid serves a global client
base through offices across the Americas, Europe, and Asia
Pacific. To learn more, visit https://www.innovid.com/ or
follow us on LinkedIn or Twitter.
Media Contact
Caroline
Yodice
cyodice@daddibrand.com
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SOURCE INNOVID