NEW
YORK, June 15, 2023 /PRNewswire/ -- Innovid
Corp. (NYSE: CTV), an independent advertising platform for
delivery, personalization and measurement of converged TV across
linear, connected TV (CTV) and digital, today announced a
first-to-market partnership with Upwave, an analytics platform for
brand advertising, to use brand KPI signals for automated creative
optimization across digital channels, including CTV, ensuring
budget automatically goes to top performing ads. At launch, this
capability is available to selected clients.
With Upwave's expertise in brand advertising analysis, combined
with Innovid's state-of-the-art advertising platform, ad creative
will be adjusted in real-time as brand KPIs such as awareness,
recall, consideration, purchase intent, and more shift across ad
messages and audiences, automatically maximizing the effectiveness
of campaigns across all digital channels. For CTV specifically,
this strategic collaboration enables advertisers to personalize
their CTV messages based on the ads that had the most significant
brand impact, allowing TV to address both upper and lower funnel
customers.
"TV has long been thought of as a pure awareness or recall play
but CTV refuses to be beholden to just one part of the advertising
funnel, and is blending the lines by providing value both to brand
awareness and DR-focused advertisers," said Dave Helmreich, Chief Commercial Officer
at Innovid. "The intent of this partnership is to help advertisers
not only understand in real-time which ads are driving the most
brand outcomes, but ensure those ads are the ones that are served
more often. Innovid and Upwave look forward to bridging the
understanding and the action based on that understanding together,
in one platform, ensuring ad dollars go to top performing ads
automatically."
"Through this collaboration, advertisers utilizing Innovid's
platform can seamlessly integrate Upwave's brand measurement to
inform their ad-serving decisions, making brand campaigns as
optimizable as performance campaigns," said Chris Kelly,
CEO at Upwave. "Just as lower funnel campaigns can optimize
creative to clicks or conversions, now upper funnel campaigns have
an optimizable metric. With our robust data analysis, advertisers
are able to optimize their creative serving strategy in real-time
to maximize top-of-funnel results. With combination of our brand
measurement and Innovid's platform, advertisers can create
impactful campaigns that elevate overall brand outcomes."
For more information about the partnership, email
solutions@innovid.com.
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization,
and measurement across linear, connected TV (CTV) and digital for
the world's largest brands. Through a global infrastructure that
enables cross-platform ad serving, data-driven creative, and
measurement, Innovid offers its clients always-on intelligence to
optimize advertising investment across channels, platforms,
screens, and devices. Innovid is an independent platform that leads
the market in converged TV innovation, through proprietary
technology and exclusive partnerships designed to reimagine TV
advertising. Headquartered in New York
City, Innovid serves a global client base through offices
across the Americas, Europe, and
Asia Pacific. To learn more, visit
https://www.innovid.com/ or follow us on LinkedIn or Twitter.
About Upwave
Upwave is a fast-growing analytics company providing ML-driven
brand advertising measurement technology and intelligence, via a
SaaS platform, to the world's leading brands, agencies, and media
partners. The company is based in San
Francisco and New York and
backed by leading Silicon Valley venture capital investors. Learn
more at www.upwave.com.
Media Contact
Caroline
Yodice
cyodice@daddibrand.com
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SOURCE INNOVID