Nearly half (47%) of global survey respondents
now report directly to the CEO
CHICAGO, Jan. 26, 2023 /PRNewswire/ -- Cision, a global
comprehensive consumer and media intelligence and communications
platform, today released its 2023 Global Comms Report: A Seminal
Moment in partnership with PRWeek, highlighting an overall
elevation of the role of strategic communicators within C-suites
across the globe, with nearly half now reporting to the CEO. The
sixth annual report examines the positioning of strategic
communications professionals outlining feedback from 440 industry
professionals across 10 countries about their performance and
sentiment.
The report showcases how recent global unrest from COVID, the
Great Resignation, the war in Ukraine, and racial justice movement, have
accelerated the evolution of the relationship between CEOs and
communication teams. Communications professionals are moving into
the C-suite with nearly half (47%) now reporting to the CEO
directly, a stark contrast from 2020, in which 57% reported
communications was part of marketing. Despite the challenges, 58%
describe themselves as "optimistic" about the position of
communications in relation to the C-suite heading into 2023 in the
U.S.
"The bar for strategic communications has been raised, and the
industry is ready to rise to the challenge. Communications teams
must be able to demonstrate their value to organizations utilizing
data analysis, artificial intelligence and human expertise," said
Putney Cloos, Chief Marketing
Officer of Cision.
"The numbers clearly show the C-suite not only understands and
respects PR's value as a business mover, but it actually expects
communications to deliver in ways it never has before," said Gideon
Fidelzeid, Editorial Director at PRWeek. "Of course, with great
accomplishments come greater challenges and responsibilities, but
I'd put my money on PR and the brands they support thriving in this
new era of communication."
Additional Takeaways:
- Global Growth: More than four times as many respondents
say their teams are bigger compared to last year.
- Bullish Budgets: Nearly 68% of respondents report budget
increases from last year and nearly 67% expect increases next
year.
- Social Media: Reliance on both earned (48%) and paid
(47%) segments has increased the most year on year.
- Content Challenge: Key tasks like aligning metrics to
revenue (50%), converting data into actionable insights (50%), and
overreliance on media impressions (49%) are the top areas where
respondents globally continue to struggle.
Read the 2023 Global Comms Report: A Seminal Moment
About Cision
Cision is a comprehensive consumer and
media intelligence and communications platform enabling public
relations, marketing and communications professionals around the
world to understand, influence and amplify their stories. As the
market leader, Cision enables the next generation of leaders to
strategically operate in the modern media landscape where company
success is directly impacted by public opinion. Cision has offices
in 24 countries through the Americas, EMEA and APAC, and offers a
suite of best-in-class solutions, including PR Newswire,
Brandwatch, Cision Communications Cloud® and Cision Insights. To
learn more, visit www.cision.com and follow @Cision on
Twitter.
Contact Information:
For media inquiries, please
contact:
Cision Public Relations
cision@kcsa.com
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