FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

McCallum Mark I 		2. Issuer Name and Ticker or Trading Symbol

BROWN FORMAN CORP [ BFA, BFB ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
EVP/Pres. Jack Daniel's Brands
(Last)          (First)          (Middle)

850 DIXIE HIGHWAY 		3. Date of Earliest Transaction (MM/DD/YYYY)

3/10/2017
(Street)

LOUISVILLE, KY 40210
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common   3/10/2017     S    17872   D $47.4709   (1) 47275   (2) D    
Class B Common   3/10/2017     S    14750   D $46.4872   (3) 10714   (4) D    
Class B Common                  54   (5) I   By Son  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right   $45.985   (6)                  5/1/2017   4/30/2024   Class B Common   27354.0     27354   (6) D    
Stock Appreciation Right   $29.35   (7)                  5/1/2015   4/30/2022   Class B Common   49718.0     49718   (7) D    
Stock Appreciation Right   $19.215   (8)                  5/1/2013   4/30/2020   Class B Common   40910.0     40910   (8) D    
Stock Appreciation Right   $51.125   (9)                  5/1/2018   4/30/2025   Class B Common   22300.0     22300   (9) D    
Stock Appreciation Right   $36.21   (10)                  5/1/2016   4/30/2023   Class B Common   31942.0     31942   (10) D    
Stock Appreciation Right   $23.2   (11)                  5/1/2014   4/30/2021   Class B Common   46288.0     46288   (11) D    
Stock Appreciation Right   $13.525   (12)                  5/1/2012   4/30/2019   Class B Common   46874.0     46874   (12) D    
Stock Appreciation Right   $49.005   (13)                  5/1/2019   4/30/2026   Class B Common   30028.0     30028   (13) D    

Explanation of Responses:
( 1)  The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.16 to $47.92, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
( 2)  Reflects the acquisition of 32,573.50 additional shares in the August 2016 stock split.
( 3)  The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.08 to $46.60, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
( 4)  Reflects the acquisition of 12,732 additional shares in the August 2016 stock split.
( 5)  Reflects the acquisition of 27 additional shares in the August 2016 stock split.
( 6)  These stock appreciation rights were previously reported as covering 13,677 shares at an exercise price of $91.97, but were adjusted to reflect the August 2016 stock split.
( 7)  These stock appreciation rights were previously reported as covering 24,859 shares at an exercise price of $58.70, but were adjusted to reflect the August 2016 stock split.
( 8)  These stock appreciation rights were previously reported as covering 20,455 shares at an exercise price of $38.43, but were adjusted to reflect the August 2016 stock split.
( 9)  These stock appreciation rights were previously reported as covering 11,150 shares at an exercise price of $102.25, but were adjusted to reflect the August 2016 stock split.
( 10)  These stock appreciation rights were previously reported as covering 15,971 shares at an exercise price of $72.42, but were adjusted to reflect the August 2016 stock split.
( 11)  These stock appreciation rights were previously reported as covering 23,144 shares at an exercise price of $46.40, but were adjusted to reflect the August 2016 stock split.
( 12)  These stock appreciation rights were previously reported as covering 23,437 shares at an exercise price of $27.05, but were adjusted to reflect the August 2016 stock split.
( 13)  These stock appreciation rights were previously reported as covering 15,014 shares at an exercise price of $98.01, but were adjusted to reflect the August 2016 stock split.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
McCallum Mark I
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210

EVP/Pres. Jack Daniel's Brands

Signatures
Michael E. Carr, Jr., Attorney in Fact for Mark I. McCallum 3/14/2017
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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