Troika Media Group Continues Partnership with Yahoo Sports to Launch Breakthrough Campaign for Yahoo Tourney Pick ’Em
02 März 2022 - 3:08PM
via NewMediaWire -- Troika Media Group, Inc.
(Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and
marketing innovations company that provides integrated branding and
marketing solutions for global brands, announced that it is
collaborating with Yahoo Sports, its longstanding creative agency
client, to support their Tourney Pick’em bracket game
with Name, Images and Likeness(NIL) partnerships with two of
college basketball’s brightest stars. Yahoo Sports’ partnership
marks the first of its kind NIL deal with college athletes in
support of bracket gaming.
Paolo Banchero, freshman at Duke University and
Chet Holmgren, freshman at Gonzaga University, will serve as
co-ambassadors of the activation, including social and digital
content amplification across their personal social media channels
(@paulo5 and @chet_holmgren), Yahoo Sports digital channels,
marketing assets and more.
Yahoo Sports Tourney Pick’em is free to play.
Fans can set up a group to play with friends and colleagues, and
enter their best bracket for a chance to win a grand prize
including $25,000 in cash and an MGM Resort vacation package in Las
Vegas (valued at $10,000). Registration is open now on
all platforms, including the Yahoo Fantasy app. Fans can sign up
and join groups now and can fill out their brackets starting on
Sunday, March 13.
Troika’s work with Yahoo Sports on this project
is just one of dozens that it has successfully delivered to
this leading sports media platform over the last five
years. This specific assignment was to ideate, develop and
execute this pioneering NIL deal. Troika contributed to creative
concept ideation, talent identification and negotiation, design
development and messaging.
“Yahoo Sports is one of our most longstanding
and important clients,” said Aaron Sapiro, Troika’s Senior Account
Director for Sports. “From our first project together nearly five
years ago, they’ve consistently tasked our collective team to
challenge the status quo and push evolution. We believe we’ve done
that with this groundbreaking partnership.”
About Yahoo SportsYahoo Sports is the
mobile home for sports fans, offering an award-winning fantasy
platform, comprehensive news, original series, scores, standings
and more. With real-time, personalized content and immersive mobile
experiences, Yahoo Sports is innovating for the next generation of
sports fans. Download the Yahoo Sports app on iOS and Google Play
and download the Yahoo Fantasy app on iOS and Google Play to
sign-up and play with Yahoo Fantasy Sports.
About Troika Media GroupTroika Media
Group is an end-to-end brand solutions company that creates both
near-term and long-term value for global brands in entertainment,
sports and consumer products. Applying emerging technology, data
science, and world-class creative, TMG helps brands deepen
engagement with audiences and fans throughout the consumer journey
and builds brand equity. Clients include Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn
Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo
and Coca-Cola. For more information,
visit www.thetmgrp.com
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Contact:
Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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