Hard Rock Cafe Signature Series T-Shirt Inspired By Bruce Springsteen To Benefit World Hunger Year
07 März 2005 - 2:01PM
PR Newswire (US)
Hard Rock Cafe Signature Series T-Shirt Inspired By Bruce
Springsteen To Benefit World Hunger Year Signature Series T-Shirt
Available at Hard Rock Cafe Locations ORLANDO, Fla., March 7
/PRNewswire/ -- Hard Rock International today unveiled its latest
Signature Series T-Shirt, inspired by Bruce Springsteen. Featuring
the designs of 21 musicians to date, Hard Rock Cafe's Signature
Series has raised millions of dollars for a number of charitable
causes worldwide. The new Bruce Springsteen T-shirt benefits World
Hunger Year (WHY) - a nonprofit organization that strives to
eliminate hunger and poverty by creating and promoting innovative
programs and policies. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050307/NYM032 ) The
Springsteen T-shirt features a drawing of one of Bruce's favorite
guitars, set on a black T-shirt. The Bruce Springsteen Signature
Series T- shirt is available at Hard Rock locations in Europe, the
U.S. and Canada and at http://www.hardrock.com/. The shirt comes in
classic men's sizes and, for the first time in Signature Series
history, is also available in a ladies "junior baby-doll" T-shirt.
Springsteen is a member of World Hunger Year's Artists Against
Hunger & Poverty, a group of musicians who actively work to
combat these two social problems. Springsteen was introduced to
World Hunger Year by the late singer- songwriter Harry Chapin who
founded the organization with radio talk show host and current
Executive Director Bill Ayres in 1975. "Bruce Springsteen and Hard
Rock Cafe both share a social consciousness that benefits a number
of charities and organizations including World Hunger Year," said
Hamish Dodds, President and Chief Executive Officer, Hard Rock
International. "Hard Rock has actively supported World Hunger Year
for years and we are thrilled to partner with Mr. Springsteen to
raise money for a great organization that envisions a world without
hunger and poverty." Hard Rock Cafe, committed to a wide variety of
philanthropic causes and activities worldwide, developed the
concept of partnering with world-renowned musicians and artists to
design T-shirts for charity in 1990. For this unique venture,
musicians create and donate imaginative designs to be reproduced
onto T-shirts to benefit the artist's favorite charity. Signature
Series T-shirts have been designed by music superstars including
Eric Clapton, Elton John, Sting, Peter Gabriel and Michael Stipe,
raising millions for a wide variety of organizations, such as
Crossroads Centre Antigua, the Elton John AIDS Foundation, Special
Olympics and WITNESS. This year, Hard Rock Cafe is offering both
the new Bruce Springsteen Signature Series T-shirt as well as last
year's popular Eric Clapton Signature Series T-Shirt, in men's and
women's styles. About World Hunger Year WHY is a nonprofit
organization co-founded in 1975 by the late singer- songwriter
Harry Chapin, and radio talk show host and present Executive
Director Bill Ayres. WHY attacks the root causes of hunger and
poverty by promoting effective and innovative community-based
solutions that create self- reliance, economic justice and food
security. For more information on World Hunger Year, visit
http://www.worldhungeryear.org/. About Hard Rock International Hard
Rock International, one of the most globally-recognized music,
entertainment and dining brands, has 122 signature Hard Rock Cafes
in 41 countries and owns the world's greatest collection of music
memorabilia. Known for its collectible and fashion merchandise,
live concerts, Hard Rock Live performance venues, hardrock.com and
Hard Rock Hotels and Casinos, Hard Rock International, Inc. is a
wholly-owned subsidiary of London-based The Rank Group Plc
(NASDAQ:RANKY). For more information on Hard Rock, visit
http://www.hardrock.com/.
http://www.newscom.com/cgi-bin/prnh/20050307/NYM032
http://photoarchive.ap.org/ DATASOURCE: Hard Rock International
CONTACT: Brian Siemienas, Hard Rock Cafe, +1-407-445-7625; or
Deborah Sierchio or Greg Healy, both of Coyne PR, +1-973-316-1665,
for Hard Rock International Web site: http://www.hardrock.com/
http://www.worldhungeryear.org/
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