DoubleClick Introduces Nielsen DMA and Bandwidth Targeting Through Digital Envoy
31 Januar 2005 - 3:56PM
PR Newswire (US)
DoubleClick Introduces Nielsen DMA and Bandwidth Targeting Through
Digital Envoy - Further Enhances Capabilities for Targeting by
Country, Postal Code and Area Code - NEW YORK, Jan. 31
/PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the
leading provider of marketing tools for ad agencies, marketers and
web publishers, today announced new targeting capabilities -- for
Nielsen Designated Market Areas (DMA) and bandwidth -- for its ad
management solutions through an existing partnership with Digital
Envoy, the industry leader in IP Intelligence solutions. In
addition, DoubleClick will offer enhanced geo-targeting
capabilities for Country, Postal Code, and Area Code -- segments
already available to its ad management clients through the Digital
Envoy partnership. "By using global, regional or local parameters,
geo-targeting helps to drive increased effectiveness for
advertisers and allows web publishers to command a higher premium
for their online inventory," said Doug Knopper, Senior Vice
President and General Manager, Ad Management, DoubleClick. "In
addition, bandwidth targeting can improve the effectiveness of rich
media and video campaigns by delivering them to browsers best
equipped to handle large files. Overall, DoubleClick is pleased to
augment and improve our targeting capabilities on behalf of our
advertiser and publisher clients." DART(R) for Advertisers, DART(R)
for Publishers and DART(R) Enterprise customers can now target by:
* Countries * Browsers * U.S. States, Territories * Online Service
Providers and Canadian Provinces * Bandwidth Types (Dial-up, DSL, *
Postal Codes in the U.S. and Cable, Broadband generic Canada and
T-1 or higher) * Telephone Area Codes worldwide * Nielsen
Designated Marketing * Domain Types Areas (DMA) (North America
only) * Domain Names * Time and Day * Internet Service Providers *
Keywords * Operating Systems * User Lists "Digital Envoy's
NetAcuity IP Intelligence technology plays a vital role in
improving online advertising reach, relevance and effectiveness,"
said Rob Friedman, Executive Vice President and Co-Founder, Digital
Envoy. "We have been working very closely with DoubleClick to
ensure that their clients have access to the most accurate and
cutting-edge IP-targeting capabilities available, and look forward
to working together improve the power of online advertising."
According to the Kelsey Group, geo-commerce, or local advertising
revenues, is expected to reach approximately $50 billion by 2006.
About DoubleClick Inc. DoubleClick is the leading provider of tools
for advertisers, direct marketers and web publishers to plan,
execute and analyze their marketing programs. DoubleClick's online
advertising, email marketing and database marketing solutions help
clients yield the highest return on their marketing dollar. In
addition, the company's marketing analytics tools help clients
measure performance within and across channels. DoubleClick Inc.
has global headquarters in New York City and maintains 22 offices
around the world. CONTACT: Jenny Connorton DoubleClick Inc. (212)
381-5183 DATASOURCE: DoubleClick CONTACT: Jenny Connorton,
DoubleClick Inc., +1-212-381-5183, Web site:
http://www.doubleclick.com/
Copyright
Doubleclick (NASDAQ:DCLK)
Historical Stock Chart
Von Aug 2024 bis Sep 2024
Doubleclick (NASDAQ:DCLK)
Historical Stock Chart
Von Sep 2023 bis Sep 2024
Echtzeit-Nachrichten über Doubleclick (MM) (NASDAQ): 0 Nachrichtenartikel
Weitere Doubleclick (MM) News-Artikel