Freepages Group PLC - Re Partnership Agreement
10 Juni 1998 - 9:30AM
UK Regulatory
RNS No 6857k
FREEPAGES GROUP PLC
10th June 1998
Freepages Group plc announces Partnership Agreement with Cendant
Freepages Group plc, the UK interactive consumer information
service operating under the Scoot trading name, and Cendant
UK Membership Services have today formalised a partnership
agreement making Scoot part of the Cendant Transfer Plus
scheme.
This exclusive agreement has been reached after a successful
trial phase with Scoot already providing the Cendant Home
Shopping scheme with over 30,000 new members. Scoots
behavioural consumer database has now reached critical mass
enabling the company to further differentiate and develop
its products and services. The first of these membership
programmes is offering users access to targeted money saving
products such as those listed by Cendant Home Shopping.
Scoot will receive a percentage of the annual membership fee
for each fully signed up member in perpetuity. It is
anticipated that this will be the first of many such
initiatives with Cendant which has a wide range of consumer
services within its UK portfolio.
Commenting on todays announcement Robert Bonnier, Chief
Executive Officer of Freepages said:
"The partnership with Cendant is an important step to
broadening the product offering and further intensifying
the relationship with our consumer base. In addition, the
synergies between these various products has already
resulted in increased traffic generated for our classified
and corporate advertisers."
Commenting from Cendant, Jonathan Bass, General Manager UK,
said :
"We firmly endorse the package of services that Scoot is
providing to its rapidly expanding customer base and we are
confident that our partnership will generate exciting
additional benefits for Scoot customers. Cendant and Scoot
offer each other a wide arena of opportunities where we can
work together and, after this exceptional start, we can look
forward to a long and expanding relationship with Scoot."
About Scoot(UK) Ltd
Scoot is a leading provider of branded communication
services providing buyers with powerful decision making
information and connecting them directly with sellers
through mass distribution channels. Scoot also operates in
the Netherlands and Belgium.
About Cendant
Cendant Corporation (CD.N) is the worlds leading marketer
and provider of consumer and business services. Cendant
links individuals and corporations to an unparalleled range
of goods and services through direct marketing, franchise
partners and business alliances. The Cendant Corporation
has nearly 40,000 employees, operates in over 100 countries
and makes more than 100 million customer contacts annually.
For further information please contact:
Robert Bonnier, Chief Executive Officer, Freepages: 0171 368 3900
Miranda Cleverdon, Corporate Communications Director, Freepages:0171 368 3900
Jonathan Bass, General Manager UK, Cendant:01753 828 600
Mark Edwards, Buchanan Communications:0171 466 5000
END
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