TIDMDEV
RNS Number : 6648X
Dev Clever Holdings PLC
31 August 2022
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31 August 2022
Dev Clever Holdings plc
("Dev Clever" or the "Company")
Rahul Dravid Signed as Brand Ambassador for
LaunchMyCareer.com
Dev Clever (LSE: DEV), a leading developer of online and
immersive career guidance, learning and development platforms, is
pleased to announce that LaunchMyCareer .com ("LMC" or the
"Platform"), the Company's youth-focused, career-success platform,
has appointed Rahul Dravid, former Captain of the Indian cricket
team and its current Head Coach, as Dev Clever's official brand
ambassador.
LMC is a youth-centric, career-success platform, preparing
students to succeed in the workforce of tomorrow. It immerses young
people within a dynamic landscape of career development through
career discovery, career guidance, career-connected learning and
career readiness training. With an existing presence in
international markets such as the UK, USA and Canada, LMC entered
the Indian market in January 2022 and is now rolling out across the
country through direct to consumer marketing and strategic and
government funded partnerships including the National Independent
Schools Alliance ("NISA") and the Common Service Centre Academies
("CSC") which together provide access to over 15 million school
children across India and is offered on a SaaS-based subscription
model.
LMC is spearheading the standardisation of the Indian career
guidance market through its counselling solutions presented through
immersive learning, which includes access to certified career
counsellors. The Platform has the ability to run a comprehensive
strength and weakness analysis of a student, before rendering
guidance advice, tailored to the careers of the future.
Mr Dravid will feature in LMC's upcoming national launch
campaigns, planned on TV, radio, outdoor and online later this
year. Signing an iconic sports figure such as Rahul Dravid will
enable LMC to swiftly reach its target audience, which includes
parents, other family members, schools and other stakeholders
interested in the future education and development of young
people.
The Platform was fully launched in January of this year in India
and can be accessed online at launchmycareer.com. The core offering
can be enhanced through premium subscription options to gain access
to additional live career guidance delivered virtually by
professionals and career connected learning packages, both from
third-party partner providers and the Company's own proprietary
library which includes the world's largest collection of immersive
STEM learning and interactive English language learning
courses.
Ankur Aggarwal Joint Chief Executive Officer of Dev Clever, said
:
"We are thrilled and honoured to collaborate with one of India's
most iconic sportspersons and celebrities, Mr. Rahul Dravid. We are
looking forward to achieving bigger and greater things this year,
and no one could have been a better ambassador or growth partner
for us."
"Mr. Dravid is not just a fabulous cricketer, but also a great
coach. He has always taken a special interest in mentoring and
nurturing young cricketers from all walks of life. Having such a
towering coaching personality on board is a matter of great pride
for us. It will further motivate us in our mission to guide and
mentor students in the right direction to help them realize their
true potential."
Chris Jeffries, Joint Chief Executive Officer and Executive
Chairman of Dev Clever, added:
"Sports teams have always been a great example of how supporting
young people from a young age alongside their formal education to
develop the skills needed to succeed in their future careers
creates the stars of the future. Cricket is a national institution
in India attracting 93% of all sports viewing in the country*. We
believe the endorsement provided by the association of Mr Dravid
within our marketing campaigns will create a material impact to
user uptake on our national launch."
Rahul Dravid, official brand ambassador for LMC, said:
"I am glad to be a part of such an amazing venture. Kids these
days are already looking to experiment with their choices while
searching for what more they can accomplish. I wish LaunchMyCareer
all the best and I am positive it will add value to India's growing
student fraternity."
*https://www.sportskeeda.com/cricket/4-reasons-cricket-popular-sport-india
-ends-
For further information please contact:
Dev Clever Holdings plc +44 (0) 1827 930 408
Christopher Jeffries
Joint Chief Executive Officer and Executive
Chairman
Ankur Aggarwal
Joint Chief Executive Officer
Nicholas Ydlibi
Chief Financial Officer
Novum Securities Limited - Financial Adviser
and Joint Broker +44 (0) 20 7399 9400
David Coffman / Colin Rowbury
finnCap Limited - Joint Broker +44 (0) 20 7220 0500
Jonny Franklin-Adams / Abigail Kelly / George
Dollemore (Corporate Finance)
Richard Chambers / Harriet Ward (ECM)
Buchanan Communications +44 (0) 207 466 5000
Chris Lane / Kim van Beeck / Toto Berger
Notes to Editors:
About Dev Clever
Dev Clever Holdings plc, together with its wholly owned
subsidiaries, is a software and technology group based in Stafford,
United Kingdom, and Noida, India, specialising in the use of
lightweight integrations of cloud-based VR and gamification
technologies to deliver rich customer engagement experiences across
both the education and commercial sectors. In January 2019, Dev
Clever listed on the Standard List of the London Stock Exchange.
The Group's core focus is the development and commercialisation of
its core Educate platforms.
Dev Clever aims to reduce the global skills shortage by
delivering an enhanced careers guidance service via its online
platforms, Launchmycareer.com and Launchyourcareer.com, and virtual
reality software (Victar VR). The business has established a global
partnership with Lenovo to roll out its service worldwide, with
offerings already on the market in the UK, US, and Canada. Dev
Clever is also focused on the Indian market and has partnered with
its National Independent Schools Alliance (NISA) to provide a
comprehensive service offering within Indian budget private
schools. Through this, the business has been developing and has
launched a direct-to-consumer offering in India.
For further information, please visit
www.devcleverholdingsplc.com
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