HIGHCO : BOOTS ITS DEVELOPMENT IN DATA MARKETING
29 Dezember 2017 - 6:08PM
Paris, 29
December 2017 (6.00 p.m.)
HIGHCO BOOSTS ITS DEVELOPMENT IN
DATA MARKETING
These days, consumers have
increasingly high standards and are ever more agile. So their
relationship with brands and chains must be constantly
reinvented.
Convinced of the importance of
bringing each consumer a personalised offer, HighCo, with its
subsidiary CapitalData, began deploying in 2016 an offer for
data-based, multi-channel and multi-media one-to-one web-to-store
activation. Knowing personalised data can optimise the relevance
and effectiveness of ad campaigns while facilitating sales
analysis.
Building on this, HighCo today
announces that it is expanding its data marketing businesses with
the acquisition of a database containing nearly 9 million
loyalty cards and associated transactions from major food retail
chains.
This data will enrich
CapitalData's Data Management Platform (DMP) in compliance with
data protection rules and power its recommendation algorithms for
multi-channel and multi-media one-to-one campaigns. With this
database HighCo can accelerate the roll-out of its web-to-store
offer aimed at brands to generate traffic and in-store sales in
keeping with its initial campaigns, which have been successfully
implemented since 2016.
Cécile Collina-Hue, Chairman of
the Management Board, stated, "Offering our
advertising clients one-to-one activation campaigns, where we can
concretely measure the sales impact and performance using data, is
a real opportunity in our strategy to develop data
marketing."
About HighCo
Since its creation, HighCo has placed innovation at the
heart of its values, offering its clients - brands and retailers -
Intelligent Marketing Solutions to influence shopper behaviour with
the right deal, in the right place, at the right time and on the
right channel.
Listed in compartment C of
Euronext Paris, and eligible for the "long only" DSS, HighCo has
more than 700 employees and since 2010 has been included in
the Gaia Index, a selection of 70 responsible Small and Mid
Caps.
Your contacts
Cécile
Collina-Hue
Cynthia Lerat
Chairman of the Management
Board
Press Relations
+33 1 77 75 65
06
+33 1 77 75 65 16
comfi@highco.com
c.lerat@highco.com
HighCo is a
component stock of the indices CAC® Small (CACS), CAC®
Mid&Small (CACMS) and CAC® All-Tradable (CACT).
ISIN: FR0000054231
Reuters: HIGH.PA
Bloomberg: HCO FP
For further financial information and press
releases, go to www.highco.com
This
English translation is for the convenience of English-speaking
readers. Consequently, the translation may not be relied upon to
sustain any legal claim, nor should it be used as the basis of any
legal opinion. HighCo expressly disclaims all liability for any
inaccuracy herein.
HIGHCO : BOOTS ITS DEVELOPMENT IN
DATA MARKETING
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: HIGHCO via Globenewswire
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