Brunswick Boat Group Adds Diversified Marine Products, Expands Parts and Accessories Distribution Coverage
27 April 2006 - 2:09AM
PR Newswire (US)
KNOXVILLE, Tenn., April 26 /PRNewswire/ -- The Brunswick Boat Group
(BBG) announced today that it has acquired Diversified Marine
Products, the largest marine supply distributor on the West Coast.
Based in Los Angeles, Diversified Marine will join with Land 'N'
Sea, Kellogg Marine and Benrock to extend the largest distribution
network of marine parts and accessories in North America, resulting
in approximately 90 percent of coverage in the U.S. Diversified
Marine will be part of the Boat Group's Parts & Accessories
(P&A) operations. Terms of the transaction were not disclosed.
"This transaction is a continuation and extension of our key
strategic initiative -- to offer same-day and next-day delivery
throughout the U.S. and Canada," explained Randy Gray, president of
the BBG P&A business. "Diversified Marine will complement our
P&A distribution network, allowing us to extend second-to-none
service to Brunswick boat dealers as well as thousands of
independent dealers and repair shops in North America." The BBG
P&A business was started in 2003 with the acquisition of Land
'N' Sea. Since then, the BBG has added new facilities and purchased
Attwood Marine, a supplier of marine accessories, along with
Benrock and Kellogg Marine, two leading marine wholesale
distributors. Today, the BBG P&A operations have 17 marine
wholesale distribution centers throughout North America, including
Diversified Marine's facilities. "Brunswick's dedication to
improving the boating experience in general, and providing
world-class service and delivery in particular, is in line with our
core business values," said Daniel M. Solomon, managing partner of
Diversified Marine Products. "With the support of the Brunswick
Boat Group, we will have access to more resources to do what we do
best -- offer our more than 2,000 customers in ten states an
incomparable level of service, value and breadth of product
offering." With approximately 80 employees and more than 200
suppliers, Diversified Marine operates three distribution
facilities in Los Angeles and Sacramento, Calif.; and Spokane,
Wash. Solomon will join Brunswick and continue to direct
Diversified Marine operations. "With 17 distribution centers
throughout North America, the BBG P&A business now offers
same-day and next-day delivery to roughly 90 percent of the marine
dealers and repair shops in the U.S., and we have every intention
to continue to extend our rapid-delivery capabilities to the entire
network over time," Gray added. Brunswick Boat Group Based in
Knoxville, Tenn., the Brunswick Boat Group, a unit of Brunswick
Corporation, is the largest maker of pleasure boats in the world,
with 2005 net sales of $2.8 billion. The Boat Group makes
Albemarle, Baja, Bayliner, Boston Whaler, Cabo Yachts, Crestliner,
HarrisKayot, Hatteras, Lowe, Lund, Maxum, Meridian, Palmetto,
Princecraft, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton and Trophy
boats; Attwood marine parts and accessories; Benrock, Diversified
Marine, Kellogg Marine and Land 'N' Sea parts and accessories
distributors. DATASOURCE: Brunswick Boat Group CONTACT: Salima
Benchoukroun Manager - Media Relations of Brunswick Boat Group,
+1-847-735-4669 Web site: http://www.brunswick.com/
Copyright