CNH designs special edition CASE compact track loader inspired by Metallica frontman James Hetfield
16 Dezember 2024 - 3:00PM
UK Regulatory
CNH designs special edition CASE compact track loader inspired by
Metallica frontman James Hetfield
CNH designs special edition CASE compact track loader
inspired by Metallica frontman James Hetfield
Basildon, December 16, 2024
A special edition compact track loader from CNH
construction brand CASE Construction Equipment was on display at
the YouTube Theater in Inglewood, California, USA at the
Helping Hands charity concert. Held on December 13, this
annual event is organized by the rock band Metallica’s All Within
My Hands charitable foundation.
Following its debut, this custom-designed CASE
TV450B compact track loader is destined for use at the ranch of
Metallica frontman and co-founder James Hetfield. Hetfield
commissioned the design as part of an equipment supply agreement
with our CASE brand.
The CNH Design team brought
their expertise to the project to develop proposals inspired by
Hetfield’s career and persona.
- The winning proposal was submitted
by John Piper, a rising design talent here at CNH. Piper crafted a
concept that recalled one of Hetfield’s tattoos, a skull with
wings, together with the sharp iconic font reminiscent of his
band’s graphics and album artwork. He also drew from the
pinstriping in Hetfield’s private hotrod collection. All these
elements were integrated atop a sandy camouflage pattern
reminiscent of Hetfield’s signature Snakebyte electric guitar – a
direct request from the artist.
- CNH Senior Designer Darin Weisensel
led the production phase of this project, working to bring the
custom design to life on the CASE TV450B.
Built at the CASE production facility in
Wichita, USA, the TV450B compact track loader is an
industry fixture. Tough and rugged, it performs tasks such as
digging, loading and dumping in commercial and residential
construction activities as well as landscaping.
Our remarkable people transformed this special
edition compact track loader from a designer’s sketch into a
one-of-a-kind machine, providing our iconic CASE brand with a
unique opportunity to make its distinctive mark with an exceptional
delivery.
CNH Industrial
(NYSE: CNH) is a world-class equipment, technology and services
company. Driven by its purpose of Breaking New Ground, which
centers on Innovation, Sustainability and Productivity, the Company
provides the strategic direction, R&D capabilities, and
investments that enable the success of its global and regional
Brands. Globally, Case IH
and New Holland supply 360°
agriculture applications from machines to implements and the
digital technologies that enhance them; and
CASE and New Holland
Construction Equipment deliver a full lineup of
construction products that make the industry more productive. The
Company’s regionally focused Brands include:
STEYR, for agricultural
tractors; Raven, a leader in
digital agriculture, precision technology and the development of
autonomous systems; Hemisphere,
a leading designer and manufacturer of high-precision
satellite-based positioning, and heading technologies;
Flexi-Coil, specializing in tillage
and seeding systems; Miller,
manufacturing application equipment; and
Eurocomach, producing a wide range
of mini and midi excavators for the construction sector,
including electric solutions.
Across a history spanning over two
centuries, CNH has always been a pioneer in its sectors and
continues to passionately innovate and drive customer efficiency
and success. As a truly global company, CNH’s 40,000+ employees
form part of a diverse and inclusive workplace, focused on
empowering customers to grow, and build, a better world.
For more information and the latest
financial and sustainability reports visit:
cnh.com
For news from CNH and its Brands visit:
media.cnh.com
Media contacts:
Rebecca Fabian |
Alex Ellis |
North America |
United Kingdom |
Tel. +1 312 515 2249 |
Tel. +44 (0)758 106 1696 |
mediarelations@cnh.com
- James_Hetfield_CASE_special_edition_CTL
- 20241216_PR_CNH_Hetfield_CASE_Design
- On display
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