Chevy Rock & Roll 400 Matches Star Power of Barenaked Ladies with Horsepower of NASCAR at Richmond International Raceway
13 Juli 2006 - 6:00PM
PR Newswire (US)
Kevin Harvick and Barenaked Ladies Unveil New Racecar Today at XM
Satellite Radio Headquarters WASHINGTON, July 13 /PRNewswire/ --
Chevrolet announced live today from the XM Satellite Radio studios
that Barenaked Ladies will perform at the popular Chevy Rock &
Roll 400 pre-race concert at Richmond International Raceway on
Saturday, September 9. Barenaked Ladies and NASCAR driver Kevin
Harvick unveiled the #29 GM Goodwrench Chevy Monte Carlo SS racecar
that he will drive, which features images of the band. Chevrolet
also announced the "Chevy SS Rocks" sweepstakes with a grand prize
VIP backstage pass to the Chevy Rock & Roll 400 that includes
meeting the band and Harvick and taking home the signed hood of the
racecar. Register to win at http://www.chevyssrocks.com/ .
Barenaked Ladies will perform a mix of new and classic songs at the
Chevy Rock & Roll 400 just prior to the debut of their first
original album in three years -- Barenaked Ladies Are Me -- on
September 12 on their own imprint label, Desperation Records. The
concert will be simulcast on XM Satellite Radio's XMLive (XM
channel 200). "Chevrolet's American Revolution races on with the SS
'Super Sport' performance lineup of products such as the 205-hp
Cobalt SS Supercharged, the 303-hp Impala SS and the 391-hp
TrailBlazer SS, and the Chevy Rock & Roll 400 allows us to
bring awareness of these vehicles in a fun way that reflects
Chevy's musical heritage," said Ed Peper, Chevrolet General
Manager. "Music is part of Chevrolet's DNA. Chevy vehicles have
inspired lyrics in more than 200 songs. From 'American Pie' to
'Little Red Corvette,' no other brand has so inspired popular
culture, and we're eager to have talent such as Barenaked Ladies to
help showcase our vehicles." This is the seventh consecutive year
that Chevrolet will be the title sponsor of the fall race at
Richmond International Raceway. With more than 107,000 fans
attending, the race will mark the 30th consecutive sell-out of a
NASCAR NEXTEL Cup Series event at the track and will be broadcast
live during primetime. The Chevy Rock & Roll 400 will determine
the participants in the "Chase for the NASCAR NEXTEL Cup
Championship." "The Chevy Rock & Roll 400 is one of the most
prestigious races on the NASCAR NEXTEL Cup Series schedule," said
Doug Fritz, Richmond International Raceway president. "The Rock
& Roll concept, along with the drama of it being the 26th race,
will again show why Richmond International Raceway is America's
premier short track. "Today's announcement is the first of several
musical pairings to be announced prior to the Chevy Rock & Roll
400. Additional vehicles that will be participating in the event
will be announced later. About the Chevy Rock & Roll 400 A
collaboration among Chevrolet, Richmond International Raceway and
NASCAR, the Chevy Rock & Roll 400 unites pop and rock musicians
with elite drivers in NASCAR for this unique industry-first
program. The Chevy Rock & Roll 400 is the headlining event of
the September NASCAR race weekend at Richmond International Raceway
in Virginia and features Chevy Monte Carlo SS race cars adorned
with paint schemes showcasing music artists. The Chevy Rock &
Roll 400 race weekend also marks the first time that many of these
popular artists have been directly linked to the NASCAR racing
experience. About Barenaked Ladies Founded in 1988 by
singer-guitarists Steven Page and Ed Robertson, Toronto-based
Barenaked Ladies include Tyler Stewart, Jim Creeggan and Kevin
Hearn. The band has sold more than 14 million records worldwide
with hits such as "One Week," "Pinch Me" and "Brian Wilson." Along
the way, they have developed a dedicated following and a reputation
as one of North America's best-loved live acts. About Kevin Harvick
and Richard Childress Racing Kevin Harvick currently is racing a
full NASCAR NEXTEL Cup and Busch series schedule. His Cup career
stats boast an impressive six wins, 35 top-5 finishes and 73 top-10
finishes. He and wife DeLana own Kevin Harvick, Inc., which
competes in the Busch and Truck series. Kevin was named "Rookie of
the Year" and Busch Series Champion in 2001 and he is currently the
points leader in the 2006 Busch Series. Richard Childress Racing
(http://www.rcrracing.com/ ) has earned more than 130 victories and
nine NASCAR championships, including six in the NEXTEL Cup Series
with the legendary Dale Earnhardt. It was the first organization to
win championships in the NEXTEL Cup Series, Busch Series and Truck
Series. Its 2006 NEXTEL Cup Series lineup includes Clint Bowyer
(No. 07 Jack Daniel's), Kevin Harvick (No. 29 GM
Goodwrench/Reese's) and Jeff Burton (No. 31 Cingular Wireless). Its
Busch Series lineup includes Clint Bowyer (No. 2 ACDelco), Harvick
and Burton (No. 21 Coast Guard) and Burton (No. 29 Holiday Inn).
About Richmond International Raceway One of the most popular tracks
among fans, media and drivers, Richmond International Raceway was
recently voted the favorite track among NASCAR NEXTEL Cup Series
drivers, owners and crew chiefs in a NASCAR.com poll. For more than
50 years, the track has hosted NASCAR NEXTEL Cup Series races and
today remains the only major facility to hold all of its events
"under the lights." Richmond International Raceway is also the only
3/4-mile track in the NASCAR NEXTEL Cup Series, and the track's
unique, d-shaped configuration helps produce some of the best -- if
not the best -- racing in all of motorsports. About Chevrolet
Chevrolet is America's No. 1-selling automotive brand. In addition,
Chevrolet delivers more-than-expected value in every vehicle
category, offering cars and trucks priced from $9,890 to $72,235.
Chevy delivers expressive design, spirited performance and great
value with standard features usually found only on more expensive
vehicles. About XM Satellite Radio XM is America's No. 1 satellite
radio service with more than 6.5 million subscribers. Broadcasting
live daily from studios in Washington, DC, New York City, the
Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's
2006 lineup includes more than 170 digital channels of choice from
coast to coast: the most commercial-free music channels, sports,
talk, comedy, children's and entertainment programming; and the
most advanced traffic and weather information. XM, the leader in
satellite-delivered entertainment and data services for the
automobile market through partnerships with automotive
manufacturers including General Motors is available in more than
140 different vehicle models for 2006. XM's industry-leading
products are available at consumer electronics retailers
nationwide. For more information about XM hardware, programming and
partnerships, please visit http://www.xmradio.com/ . DATASOURCE:
General Motors Corporation CONTACT: Travis Parman of Chevrolet
Communications, +1-313-667-5051, ; Keith Green of Richmond
International Raceway Public Relations, +1-804-228-7516, ; Danielle
Romeo of Barenaked Ladies, +1-310-855-0643, ; Marie Farrar of XM
Satellite Radio, +1-202-380-4151, Web site: http://media.gm.com/
http://www.gm.com/ http://www.rcrracing.com/
http://www.xmradio.com/ http://www.chevyssrocks.com/
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