GRAPEVINE, Texas, Sept. 17, 2021 /PRNewswire-PRWeb/ -- The Trade
Group partnered with Alliance Architects to design the 185,000 SF
space. The new facility allowed The Trade Group to transition from
one story to two. Their Grapevine HQ now includes plenty of office
and warehouse space, expanded room for graphics production and
exhibit manufacturing, an on-site café and modern, casual meeting
spaces for employees. Their location also takes future growth into
account since the building can expand an additional 134,000 SF.
"We wanted a headquarters that conveyed the size of the
operations going on behind our walls, and that's exactly what was
executed", said Mike Graziani, VP of
Design at The Trade Group. "We have a lot of operational
requirements that require a great deal of space, such as exhibit
design, manufacturing and warehousing. So, we needed a building
that accommodated our needs and was also a functional, comfortable
and visually impactful office. Alliance Architects did incredible
work, and we couldn't be happier with the result."
The layout of The Trade Group's Grapevine headquarters now functions as a
linear tour of their trade show exhibit design and fabrication
process. As new visitors tour the building, they witness The Trade
Group's creative process from start to finish.
"Interaction and collaboration with clients and among our team
is essential to our creative process. So, our building includes
several spaces, both large and small, for people to meet and
brainstorm – all while maintaining COVID safe distances," said
Mike Graziani. "We also used raw
finishes throughout the building, so it's filled with refinements,
accent appointments and little details that create an impressive,
welcoming atmosphere."
Tilt-up is a construction technique where concrete panels are
cast on the ground and lifted (or tilted) into place to form a
building's exterior wall. The Tilt-Up Achievement Award honors
projects that use site-cast tilt-up concrete to create unique
building solutions, introduce new building types and advance the
industry's technology. For more than 25 years, the winning entries
have illustrated tilt-up construction's variety, beauty and
flexibility.
To schedule a tour of The Trade Group's new Grapevine headquarters or discuss your trade
show needs, email info@tradegroup.com to schedule an appointment or
call 800-343-2005 to speak with an account executive.
ABOUT THE TRADE GROUP
The Trade Group is an award-winning, full-service event marketing
and creative design firm specializing in trade shows, esports
events and activations, corporate events, brand activations,
corporate interiors, retail merchandising, commercial graphics and
experiential solutions. Since 1986, the company's team of live
event design and engineering experts has helped thousands of
clients amplify their brands and successfully navigate a wide range
of events and experiences. Clients rely on The Trade Group for
event ideation, creation and production; esports expertise; exhibit
design and fabrication; graphic design and production; strategic
marketing solutions; technology integration and more.
https://www.tradegroup.com
ABOUT ALLIANCE ARCHITECTS
Alliance Architects is a full-service architectural firm formed by
James Childs Architects and Architecture Design Group (ADG) in
2012. Services offered by Alliance Architects include architectural
design, interior design and urban planning. Sustainable design and
Building Information Modeling (BIM) are also specialties of the
firm.
Media Contact
Sierra Reed, The Trade Group,
800-343-2005, sreed@tradegroup.com
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SOURCE The Trade Group