AUBURN HILLS, Mich.,
June 18, 2020 /PRNewswire/ --
- For the first time, the Jeep® brand is giving owners, fans
and followers the opportunity to create the next "Easter egg" to
hide on a future Jeep model, along with the ultimate chance to win
a new Jeep vehicle
- Contest runs now through Thursday, July 2
- Ideas can be submitted at TheNextJeepEasterEgg.com
- Judging panel includes Jeep brand executives and
designers
- Winner to be announced on Friday,
July 31
- Jeep "Easter eggs," often speaking to the brand's nearly
80-year history and legendary off-road DNA, have long been hidden
on vehicles
- Jeep brand to give one fan the chance to become a part of
its storied legacy
From hidden Jeep® grilles to the three digits "419" or a 1941
Jeep Willys driving up a mountain, Jeep owners, fans and followers
around the world are discovering the "Easter eggs" hidden on their
vehicles, then posting their finds on social media. Now, the Jeep
brand is giving its community the opportunity to invent what the
next "Easter egg" should be for a chance to have it hidden on a
future Jeep model. Ideas can be submitted at
TheNextJeepEasterEgg.com.
The person with the selected idea, as judged by Jeep brand
designers and executives, will win a brand-new Jeep vehicle of
their choice*. The contest begins now and ends on Thursday, July 2. The winner will be announced on
Friday, July 31.
"Jeep 'Easter eggs' started with the 2011 Grand Cherokee," said
Mark Allen, Head of Jeep Design. "We
added small Jeep grilles inside the headlamp bulb shields. It was
an off-the-cuff addition of a graphic to an otherwise standard
piece. After that, we started sprinkling small graphics on various
vehicles.
"When we did the refresh on the Wrangler, we added a small side
profile of a Jeep climbing up from the corner of the windshield,
which became a point of delight for the customer," said Allen.
"These small elements are a surprise and delight for our customers
and help convey the human touch behind our products, which is
appreciated."
"The Jeep brand's legacy is a testament to the people who since
1941 have dedicated themselves to building SUVs engineered and
designed to be the most capable in the world, and to the people who
proudly own, or aspire to own, one of our vehicles," said
Christian Meunier, Global President
of Jeep Brand, FCA. "With a history of nearly 80 years filled with
memorable experiences past and present, we believe that the ideas
submitted by our global community will be ones that only Jeep and
its owners, fans and followers can uniquely tell."
Entries will be judged by the following criteria:
- Creativity: Entry presents the idea for the "Easter egg" icon
in a creative, effective and compelling manner (25%)
- Jeep Brand Power: Entry is in
line with the Jeep brand spirit and is worthy of inclusion in the
rare library of Jeep "Easter eggs" (25%)
- Quality/Actionable: Entry clearly expresses the idea for the
"Easter egg" icon in a clear and easily understood manner that is
actionable by the sponsor for potential future use on a vehicle.
Entry shows clarity of the thought process (25%)
- Originality/Authenticity: Entry portrays a unique "Easter egg"
idea that is clearly the entrant's own idea and does not build upon
any other idea or expression. Entry has a distinct
conceptualization (25%)
With 13 million+ followers strong across the brand's social
media channels, the Jeep brand's 2016 award-winning commercial
"Portraits" noted that, "We don't make Jeep. You
do," recognizing the global truth that the rightful ownership
of the brand resides within its worldwide community of fans,
followers and drivers. As a true cult brand, the Jeep "Easter eggs"
contest is one more way for the brand to give its followers the
chance to be a part of its storied history.
*NO PURCHASE OR PAYMENT NECESSARY TO
ENTER OR WIN. Must be 18 years of
age or older and a legal resident of the 50 US States or DC to
participate. Void where prohibited.
Contest starts at 09:00:00 AM ET on
06/18/20; ends at 11:59:59
PM ET on 07/02/20. ARV of prize:
$50,000. For full Official Rules,
visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA
US LLC, 1000 Chrysler Drive, Auburn
Hills, MI 48326.
Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the
authentic SUV with class-leading capability, craftsmanship and
versatility for people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a full line of vehicles that continue to provide owners
with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left- and
right-hand drive configurations and with gasoline and diesel
powertrain options. Jeep is part of the portfolio of brands
offered by global automaker Fiat Chrysler Automobiles. For more
information regarding FCA (NYSE: FCAU/ MTA: FCA), please
visit www.fcagroup.com.
Follow Jeep and FCA news and video on:
Company
blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram:
www.instagram.com/jeep or www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or
www.youtube.com/fcanorthamerica
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SOURCE FCA