Carl’s Jr.® and Hardee’s® Introduce New Beyond Meat® All-day Menu Items Nationwide
18 Dezember 2019 - 4:05PM
Business Wire
Restaurants build on success of Beyond Meat®
partnership to become the first national U.S. quick service brands
to introduce plant-based Beyond Meat options for breakfast, lunch
and dinner
CKE, the parent company of Carl’s Jr. and Hardee’s, today
announced that the company will expand its partnership with Beyond
Meat®, a leader in plant-based meat, with the introduction of new
all-day plant-based protein options during breakfast, lunch and
dinner nationwide.
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Carl's Jr. All-Day Beyond Meat Menu
(Photo: Business Wire)
“Since its debut less than a year ago, Carl’s Jr. has sold more
than 6.7 million Beyond Famous Star® burgers to-date, making it the
most successful product launch in the past two years. We’re
continuing to build on this success by expanding our Beyond Meat
partnership to Hardee’s,” said Patty Trevino, Senior Vice
President, Brand Marketing at CKE Restaurants. “As we head into
2020, the addition of these new options at both restaurants is one
of the many ways we’re continuing to deliver the innovation and
quality Carl’s Jr. and Hardee’s are known for while appealing to
new audiences including flexitarians, Gen Z and millennials.“
The all-day expansion across the CKE restaurant system comes
after a successful year for Carl’s Jr., which contributed to the
plant-based trend in late 2018, when the restaurant partnered with
Beyond Meat to become one of the first major U.S. quick service
restaurants to offer a plant-based burger patty. Since launch,
Carl’s Jr. has seen an uptick of new customers, due in part to the
partnership. The brands continued this history of firsts as Carl’s
Jr. became one of the first quick service restaurants to innovate
on its Beyond Burger offering by launching the Beyond BBQ
Cheeseburger, while Hardee’s became one of the first to test
all-day Beyond Meat offerings for breakfast, lunch and dinner.
“After a successful year with Carl’s Jr. and an initial test
with Hardee’s, we’re thrilled to further expand the partnerships
across the U.S. and have both brands be among the first to offer
Beyond Meat at all times of day,” said Ethan Brown, CEO and Founder
at Beyond Meat. “The new Beyond Breakfast Sausage™ is a game
changer as it delivers the delicious quick serve breakfast
experience that so many of us love and rely on, with the added
nutritional and environmental benefits of plant-based meat.”
The new menu options, which draw on Carl’s Jr. and Hardee’s
signature charbroiled patties and Made From Scratch™ biscuits,
include the following:
- Carl’s Jr.:
- Beyond Sausage® Burrito: 100% plant-based Beyond
Breakfast Sausage patty, scrambled egg, shredded cheese, Hash
Rounds® , tomatoes, and fresh salsa, served in a soft, warm
tortilla
- Beyond Sausage® Egg & Cheese Biscuit: 100%
plant-based Beyond Breakfast Sausage patty topped with a slice of
American cheese, and a fluffy folded egg, served on our freshly
baked Made from Scratch Biscuit™
- Hardee’s:
- Beyond Sausage® Burrito: 100% plant-based Beyond
Breakfast Sausage patty, fluffy folded eggs, shredded cheddar
cheese and Hash Rounds® served in a soft, warm tortilla
- Beyond Sausage® Biscuit: 100% plant-based Beyond
Breakfast Sausage patty served on our freshly baked Made from
Scratch Biscuit™
- Beyond Sausage® & Egg Biscuit: 100% plant-based
Beyond Breakfast Sausage patty and a fluffy folded egg served on
our freshly baked Made from Scratch Biscuit™
- Original Beyond Thickburger®: 100% plant-based Beyond
Burger patty with American cheese, lettuce, tomato, red onion, dill
pickles, ketchup, mustard and mayo on a toasted premium bun
The new menu additions are available at Carl’s Jr. starting
December 18, 2019, and at Hardee’s starting December 30,
2019. Pricing and participation vary by location.
Follow Carl’s Jr. and Hardee’s on social media for the latest
product news and promotional offers. Twitter: @CarlsJr and
@Hardees Instagram: @CarlsJr and @Hardees Facebook:
www.facebook.com/carlsjr and www.facebook.com/hardees
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company
based in Franklin, Tennessee, runs and operates Carl’s Jr. and
Hardee’s, two beloved regional brands, known for one-of-a-kind
premium and innovative menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken
Tenders™. With both a US and international footprint, Carl’s Jr.
Restaurants LLC and Hardee’s Restaurants LLC have over 3,900
franchised or company-operated restaurants in 44 states and 42
foreign countries and U.S. territories. For more information about
CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com
and www.hardees.com.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing
food companies in the United States, offering a portfolio of
revolutionary plant-based meats. Founded in 2009, Beyond Meat has a
mission of building meat directly from plants, an innovation that
enables consumers to experience the taste, texture and other
sensory attributes of popular animal-based meat products while
enjoying the nutritional and environmental benefits of eating its
plant-based meat products. Beyond Meat’s brand commitment, “Eat
What You Love,” represents a strong belief that by eating its
portfolio of plant-based meats, consumers can enjoy more, not less,
of their favorite meals, and by doing so, help address concerns
related to human health, climate change, resource conservation and
animal welfare. Beyond Meat’s portfolio of fresh and frozen
plant-based proteins are currently sold at approximately 58,000
retail and foodservice outlets in more than 50 countries worldwide.
Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191218005140/en/
Media: Candice Jacobson Cjacobson@CKR.com
615-538-9317
Allison Aronoff aaronoff@beyondmeat.com 858-735-7344
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