Affordable, comfortable and sustainable sleeping - Beter Bed and KarTent launch Paper Bed: a 100% cardboard bed
07 September 2021 - 7:00AM
Affordable, comfortable and sustainable sleeping - Beter Bed and
KarTent launch Paper Bed: a 100% cardboard bed
Today, on Sustainable Tuesday, Beter Bed
and cardboard specialist KarTent are launching the Paper Bed: a
cardboard bed that is comfortable, sustainable and affordable. The
Paper Bed is made from Dutch recycled cardboard and is 100%
recyclable. The partners are together also launching other
cardboard products as part of the Paper Bed line, including bedside
tables, bedside lamps and wardrobes. The new and sustainable
products are available from today in the Beter Bed and KarTent web
shops and in the new Beter Bed store in Groningen, located at
Sontplein.
The athletes who competed at the Tokyo Olympics
can confirm that a cardboard bed offers a great night’s sleep; they
all slept in one during the games. Besides offering great sleeping
comfort, a cardboard bed is also very sustainable. The Paper Bed
has been designed to minimise the environmental impact. Beter Bed
and KarTent have also taken other steps to this end, such as
minimising the size of packaging and ensuring efficient delivery.
Furthermore, everything is produced in the Netherlands and 100%
recyclable.
SustainabilityJaap
Westland, Sustainability & CSR Manager at Beter Bed
Holding, explains why Beter Bed is introducing the Paper
Bed in partnership with KarTent: "Sleeping better is key to a
healthy lifestyle. The Paper Bed not only ensures a great night’s
sleep, but also contributes to reducing energy consumption and
carbon emissions. With this new product, we also cater to the
increasing environmental awareness among Dutch consumers, by
offering them a bed that not only provides great sleeping comfort,
but also helps to reduce their ecological footprint." In this way,
our business respects people and the environment."
Timo Krenn, CFO of KarTent: "At
KarTent we are constantly developing new smart and sustainable
cardboard products. Our partnership with sleeping products
specialist Beter Bed enables us to offer sustainable sleeping
products to more consumers. It ensures that everyone gets access to
affordable sustainable products."
The cardboard bed The Paper Bed
does not have the conventional slatted base, but its cardboard base
has unique features that ensure great sleeping comfort. Thanks to
7mm thick Dutch recycled cardboard combined with FSC certified wood
fibres, the Paper Bed can bear a weight of 200 kilos per square
metre, yet is very light at the same time. So it can be carried up
four floors with very little effort.
The Paper Bed comes in different width sizes and
because the bed is 5 centimetres shorter than the mattress, the
mattress always stays firmly in place. Besides offering sustainable
sleeping comfort, the Paper Bed also has a number of highly
practical features. One example of this are the drawers, which are
ideal for storing clothing and small items. The single bed version
has two drawers and versions with a width of 120 centimetres or
more have four. And if you happen to get a stain on your cardboard
bed, you can usually get it out easily by dabbing it with a dry or
slightly moist cloth. Plus, the Paper Bed can be personalised, as
you can easily paint it.
Partnership between Beter Bed and
KarTentThe partnership between Beter Bed and KarTent did
not come out of the blue. As Beter Bed is a market leader in
sleeping comfort and KarTent specialises in cardboard, the two
companies are perfect bed partners. The Paper Bed line comprises
the first products to come out of this partnership, but more
products are sure to follow.
About Beter
Bed HoldingBeter Bed Holding
(BBH) is the Netherlands’ leading sleep specialist in retail,
wholesale and B2B.
Our mission is simple. We believe that the
better we sleep, the happier,
healthier and more
productive we are. And we won’t rest until
everyone gets the high-quality sleep they deserve.
Listed on Euronext Amsterdam, BBH operates the
successful retail brands Beter Bed, Beddenreus and the new
subscription brand Leazzzy.
In addition, through its subsidiary DBC
International, BBH has a wholesale business in branded products in
the bedroom furnishings sector, which includes the well-known
international brand M line.
With 3 distribution centres, a fleet of 80
vehicles, 134 stores and a fast-growing online presence, our team
of over 1,000 dedicated employees served nearly 200,000 customers
in 2020, generating over € 200 million in revenue.
Providing expert sleep advice is at the very
heart of our strategy, and thanks to our revolutionary Bedmatch
tool, our sleep consultants help customers to get the perfect
night’s sleep. BBH is proud that M line is the official sleep
supplier of AFC Ajax, TeamNL, Jumbo-Visma and the KNVB.
For more informationPress enquiries: Uneke
Dekkers / CFF Communications T +31 (0)20 575 4010 or M +31 (0)6
50261626E uneke.dekkers@cffcommunications.nl
For the PDF of the press release please click on the link
below. Press photos can be downloaded here.
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