Where the Rubber Meets the Runway: GM and IADT Fuel Student Fashion Show With Clothing Designs Inspired by Today's Hottest Vehic
23 März 2004 - 8:56PM
PR Newswire (US)
Where the Rubber Meets the Runway: GM and IADT Fuel Student Fashion
Show With Clothing Designs Inspired by Today's Hottest Vehicles The
International Academy of Design and Technology (IADT) Welcomes
General Motors (GM) as Title Sponsor for Second Consecutive Year at
the May 20 'IMAGINE 2004' Event CHICAGO, March 23 /PRNewswire/ --
Students of the International Academy of Design and Technology
(IADT) in Chicago are revving up for this year's annual "IMAGINE
2004" fashion show. Now in its 25th year, this student-run event
puts promising young designers in the driver's seat by showcasing
their fashions at Chicago's Union Station (Great Hall) at 8:00 p.m.
on May 20, 2004. General Motors' (GM) North Central Region is
bringing new energy to IMAGINE for the second consecutive year as
the show's title sponsor. GM is also teaming up with IADT to host a
unique competition that awards fashion students who design garments
inspired by some of GM's hottest models. Exclusive to IADT, this
special GM contest has sparked overwhelming enthusiasm from the
Academy's fashion design students. Over 75 student designs for the
GM competition were received, based on five of GM'S vehicles
including the new Pontiac GTO, Cadillac XLR, Chevrolet SSR, Buick
LaCrosse and the HUMMER H3T concept. The competition winners,
chosen by a panel of experts in automotive design, marketing and
fashion, will receive a $500 monetary scholarship from GM and a
$100 gift certificate from an industry wholesale source. Their
fully constructed garments will be revealed at IMAGINE 2004, where
GM vehicles and designs from all of IADT's fashion students
participating in IMAGINE will also be on display. The fusion of
fashion models and car models will super-charge this year's event,
demonstrating how both industries can unite. Tickets to IMAGINE are
$40 for general admission and $60 for the VIP reception plus
IMAGINE event. Tickets can be purchased by calling 312-582-8119. GM
Pumps Up Style Makers at the Chicago Auto Show The GMfashion design
competition kicked-off on the opening day of the Chicago Auto Show,
February 6th, 2004. Clay Dean, design director of the HUMMER H3T
concept vehicle, briefed IADT students on the H3T's design elements
and the relationship between the automotive and fashion industries.
"Automotive and fashion designers look to similar trends for
inspiration such as color, shape and technology," said Dean. "The
purpose of GM's involvement with IMAGINE is to highlight these
similarities and inspire future style makers through a unique
design competition." GM will also host the IMAGINE Jury Show on
April 22, 2003, where a panel of top fashion industry executives
will decide which student designs appear in the IMAGINE 2004 show.
"We are thrilled to welcome back GM as this year's IMAGINE title
sponsor," Kathy Embry, IADT's Program Director, Fashion Design,
said. "This year's competition is a great opportunity for students
to combine fashion with modern technology and teach students how to
take inspiration from an object, rather than from an historical
period or target market." IMAGINE 2004 Unites Students Across All
IADT Programs IMAGINE 2004 brings together student works from all
IADT design and technology programs, including: original women's
and men's clothing collections by IADT's fashion design students;
logo, poster, program and photographs by advertising and
design/computer graphics students; computer, audio and 3D animation
by multimedia and design students; technical support by PC/LAN and
eCommerce students; set design by interior design students; and
show production by merchandise management students. About General
Motors General Motors builds "gotta have" products with innovative
designs, the best powertrains, superb quality, and relevant
technology. GM, the world's largest vehicle manufacturer, designs,
builds, and markets cars and trucks worldwide and has been the
global automotive sales leader since 1931. With a regional office
located in Naperville, Ill., GM is able toreach out to the greater
Chicago area with products, services and community involvement.
More information on GM can be found at http://www.gm.com/ . About
the International Academy of Design and Technology Located at One
North State Street, IADT-Chicago is an accredited, four- year
college that offers bachelor's and associate's degrees in a variety
of disciplines based on a strong heritage in fashion and an
expanding emphasis on high technology education. DATASOURCE:
General Motors CONTACT: Kristin R. Fayer of Outlook Marketing
Services, Inc., +1-847-509-3099, ext. 205, , for IADT; or Matthew
Scarlett of General Motors North Central Region, +1-630-961-6450,
Web site: http://media.gm.com/ http://www.gm.com/
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