Aldi, Lidl Market Share Tops 10% for First Time - Survey
17 November 2015 - 2:29PM
Dow Jones News
By Ian Walker
LONDON--The joint market share of discount German retailers Aldi
and Lidl has reached 10% of the British grocery market for the
first time, compared with only 5% back in 2012, according to the
latest survey compiled by Kantar Worldpanel.
"In the last 12 weeks the two retailers have attracted another
additional million shoppers compared with last year while the
average spend per trip has increased by 4% to 18.85 pounds
($28.67), which is 78p ahead of the total retailer average," Fraser
McKevitt, head of retail and consumer insight at Kantar Worldpanel
said Tuesday.
"The discounters show no sign of stopping and with plans to open
hundreds of stores between them, they'll noticeably widen their
reach to the British population," he added.
Separately Aldi's market share has risen to 5.6% in the 12 weeks
ended Nov. 8, from 4.8% for the comparable period in 2014. Lidl's
market share has risen to a record 4.4%, from 3.7% in the 12 weeks
ended Nov. 9, 2014.
Aldi's sales in the 12 weeks have grown 17% to GBP1.41 billion,
while Lidl's shares have 19% to GBP1.09 billion.
J. Sainsbury PLC (SBRY.LN) was the only one of the top four
grocers to gain market share in the period, to 16.6%, from 16.4% a
year earlier. Sales in the period grew 1.5% to GBP4.15 billion,
according to Kantar, which monitors the household grocery
purchasing habits of 25,000 demographically representative
households in the U.K.
Number one retailer Tesco PLC (TSCO.LN) saw its market share
fall to 27.9% in the 12 weeks, compared with 28.7% in the
comparable period ended Nov. 9, 2014. Tesco sales are down 2.5%
over the period to GBP7 billion.
Asda, a subsidiary of Wal-Mart Stores Inc. (WMT), saw its market
share fall to 16.4%, from 17.1% for the comparable 12 weeks, with
sales 3.5% lower at GBP4.12 billion.
Wm Morrison Supermarkets PLC (MRW.LN)'s market share fell to
10.8%, from 11.1%, while sales are 1.7% lower at GBP2.72
billion.
Up-market retailer Waitrose's market share rose to 5.2%, from
5.1% and sales climbed 2.7% at GBP1.3 billion.
Write to Ian Walker at ian.walker@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
November 17, 2015 03:41 ET (08:41 GMT)
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